10 Solutions For Selling Online Courses From Your Website

10_solution_to_sell_your_online_course_from_your_website

Today, formal higher education is more expensive than ever before. People have to make the difficult choice of either going far into debt to pay for college or the risk of entering the workforce with less education. 

On the plus side, there are also more alternatives to traditional higher education than ever before. Online, one can take courses that teach specific skills. While it might take decades, this could be the future of education after high school for most people.

Today, anyone with enough talent can become a professional entertainer using youtube. Modern technology also allows anyone to become a professor if they have the skills.

If you think you could teach a subject, you can take a shot at teaching a course online. Not everyone who tries to sell an online course will succeed, but it is realistically achievable. If you can bring something new and not merely standard to the table, you have a chance at success.

Many people can make a full time living out of their online courses. Others keep their day jobs but earn far more money than they did before and have much more financial security.

Related: Top online course marketplaces to sell online courses

Selling your courses online does not require a lot of complicated technical knowledge. Many different online tools will help you set your courses up online. You do not need to know how to write code to set up these courses, and you will not need to hire anyone. 

Anyone can learn to use these tools. Different platforms have their advantages and disadvantages.

What is WordPress

Wordpress

WordPress is an enormously popular software, so popular that much of the internet runs on it. WordPress makes website design simple. Anyone can use WordPress to start a blog with little technical knowledge.

People still assume that WordPress is for blogs, but today it is used to create websites of all kinds. More than a third of the sites on the entire internet runs on WordPress.

Part of the enormous success of WordPress comes from the fact that it is open-source software. Anyone can modify the WordPress code and share the new version with others legally.

Today, people use WordPress to build not only blogs but online stores, forums, portfolios, and even social networks. If you are okay with a wordpress.com name (yourwebsite.wordpress.com), then WordPress is free. If you want to do it the professional way, you get yourself a domain name (yourdomainname.com) and a hosting service, and off you go.

What is a plugin 

wordpress_plugins

A WordPress plugin is a piece of software that adds new features to a WordPress website. It allows you to go beyond the limited tools that the WordPress editor has.

Plugins allow you to build many different types of websites. If you need a feature that the basic WordPress editor does not have, there is surely a plugin for it!

WordPress has been around for a long time, is extremely widely used, and is open source. For this reason, one can find a plugin for almost anything.

Someone has quite likely already coded whatever feature you need. The official directory lists thousands of different plugins for WordPress users to download.

What are the learning management systems (LMS)?

Learning management systems are essential to understand if you want to teach your own courses online. A learning management system is a program that your students will use when taking your courses.

With a learning management system, you can build a course that students can log in to and explore. As well as individuals hosting courses, businesses use learning management systems to create training programs.

With a learning management system, you can direct your students to many different types of content. Your students can see your videos, written works, and PowerPoint presentations after they log in to the learning management system.

You can also give your students tests using a learning management system. You can also use a learning management system to track information about how students use your course.

The best learning management systems are easy for both the course designer and the students to understand. A teacher should not risk using a learning management system that might be a little bit difficult.

Ease of use sells can sell anything. Ease of use sells courses just as much as it sells products.

Here are the very best LMS’s to sell your online courses from your website:

Accessally

Accessally

Accessally is reasonably easy to understand, so it might be the right first choice if you have never used a learning management system before.

You will not have to install a lot of different plugins for Accessally to have more than a bare-bones list of features. You can begin working on your course quickly, without having to install any new plugins until later on.

With Accessally, your students can use a progress tracking feature to know how close they are to finishing the course.

Your students quite likely have other responsibilities besides the online courses they are taking, and this progress tracking feature helps your students manage their often limited time.

Accessally also offers dynamic checklists to help your students manage their time.

Accessally is best for structured courses that a student has to complete in a specific order, not in any order they want. Structured courses tend to be better for students than more open-ended courses.

For example, a student might have to complete a quiz at the end of the first module. Only after completing this quiz will they be able to look at videos and written notes for the second module.

They need structure and should not be able to see all of the content right from the start. Accessally makes it easy for you to restrict content to students that have completed certain tasks.

Advantages:

  • Easy to use tools for restricting content to students who have completed certain tasks
  • Good send and receive feedback system
  • Quiz builder

Disadvantages:

  • Designed for membership websites and not solely as a learning management system

MemberPress 

memberpress

MemberPress cannot be used to build courses on its own (though you can do this too with by combining a page builder like Elementor Pro with Memberpress). Instead, it is a tool that helps teachers who use other course builders.

A teacher who builds courses in LearnDash, for example, might make use of MemberPress as well to improve the quality of their courses.

One can use MemberPress to track information about student behavior and, in other ways, enhance courses built in other course builders. It is a tool useful for course builders and not a course builder itself.

MemberPress may be the right choice if you are looking for a learning management system that is good for tracking information. You can keep track of every student or employee’s progress through the course, knowing what materials they look at more than once and what materials they ignore.

You can use this information to figure out how to improve your class in the future. Content that students ignore can be replaced with more exciting content. A person who sells courses online is always making improvements, and MemberPress makes it easy to improve one’s classes.

With MemberPress, it is easy to create timed quizzes that students cannot take all day to complete. MemberPress handles signup and login features for you, and it is easy to set up a payment system with MemberPress.

You can use Memberpress to have a mix of free content and paid content in your courses. You can offer students half of your course for free, and then restrict the other half to those who pay. This can make it much easier to bring in new students, especially if you are not yet a well known and respected course creator.

Do not assume that a tool like MemberPress is of little use if you cannot use it to build courses per se. For example, you might find a good and cheap course builder that lacks top-end tracking tools. In that case, you could install MemberPess and use it to track your student’s behavior.

Pros:

  • Better tracking tools than other learning management systems. Learn more about how your students use your course.
  • Easy setup with a straightforward setup wizard
  • Content restriction and content management
  • File protection

Cons:

  • Not necessarily worth its somewhat higher price
  • Not a course builder on its own – can only be used in combination with other course builders or webpage builders, like Elementor Pro

LearnDash

learndash

LearnDash is often found at the top of a list of the best learning management systems. LearnDash is a favorite of those who sell courses independently of the universities.

Universities, training organizations, and non-profits also use LearnDash. LearnDash is under very active development, so there are always new features to try. The quality of the course builder is part of LearnDash’s success.

In 2019, LearnDash 3.0 was released, introducing new features that were not yet available on other learning management systems. LearnDash aims to be mobile-friendly, to have an excellent user interface, and to make the interaction between the front end and the back end easy to understand.

The developers of LearnDash see poor interface quality and lack of compatibility with mobile devices as the main flaws of other learning management systems. LearnDash aims to correct these flaws.

LearnDash 3.0 offers an advanced quiz builder that makes it easy to build a custom test without programming knowledge. It is effortless to use – you can click on a question and select a question type – but also has powerful features.

You can modify the settings of each question and of the test itself. LearnDash will grade these quizzes automatically.

Another advantage of LearnDash is that you can “drip-feed” content to users. Not all content has to be available to users on the first day. You can “drip-feed” your content or, in other words, make some content unavailable until partway through the course.

You can also make it so that some content is invisible to users until they complete specific tasks.

With LearnDash, one can also export content and load their content into other courses. This feature gives LearnDash a massive advantage over learning management systems to do not offer it.

One can export a single lesson from a course that has ten lessons, and then import this single lesson into another course. If you are running multiple courses, this can save you a lot of time. You can also share content with other course creators using LearnDash.

Pros:

  • Easy to make your courses look professional and not like ordinary blog posts
  • Course builder is easy to use
  • Good quiz builder
  • You can export lessons and add them to other courses

Cons:

  • Adding new plugins can sometimes cause LearnDash to have problems if you have the wrong combination of plugins

LifterLMS

lifterlms

LifterLMS lets you create many different types of online learning programs, including large training websites that have many students and many different instructors.

It works just as well on a large scale as on a small scale. One can create a small course that has a single instructor and only a small number of students, or a business can use LifterLMS to create something on a much larger scale.

This scalability makes LifterLMS popular with corporations and not merely with independent course creators.

LifterLMS is popular with professionals who build courses for companies. It is a powerful tool that is used by those who create online courses for many different companies as a profession.

It works just as well for single course creators that are just starting and building their first course on their own. LifterLMS is a complete system that allows one to build courses and does not have to be used in conjunction with any other software other than WordPress itself.

LifterLMS has an excellent course builder with s simple drag and drop interface. One can upload videos, text content, or audio content and make it look just as good on the front end as on the back end.

One can also add quizzes just as easily with LifterLMS. Quizzes are automatically graded, saving the instructor or company a lot of time.

LifterLMS has plenty of different built-in payment options. One can offer some of the lessons for free and charge money for the rest of it. One can charge a single fee for the entire course or can charge a monthly fee depending on their goals.

You might use LifterLMS to build an education website that people pay a subscription for the full version of, so it is useful to be able to charge monthly fees.

You can even use multiple payment options, giving students a free version, a mid-priced version, and a premium version if you want to do this.

LifterLMS is great for keeping your students engaged. One can use gamification to keep the experience interesting for your students. 

LifterLMS also allows you to set up forums for your students to be able to interact with each other better than with most other learning management systems. Students can earn badges for completing tasks and create online profiles.

Advantages:

  • Great for many different types of projects and not merely for single instructor courses
  • Many different payment options for students

Disadvantages:

  • No significant drawbacks unless one is looking for a free option

LearnPress

learnpress

The free version of LearnPress is impressive for a completely free learning management system. Some of the addons, of course, cost money, but there is a lot one can do with the free version.

Arguably, the free version of LearnPress is better than any other completely free learning management system.

Setup is more complicated with LearnPress than with other learning management systems as it does not include a typical setup wizard. If you want to avoid anything that is a technical hassle, you might not want to bother with LearnPress.

LearnPress becomes more comfortable to use after the initial setup. It is not much of a hassle to add quizzes, tests, videos, and assignments to LearnPress than it is to add these to other platforms.

LearnPress is not a poor platform by any means, and you will find it quite feature-rich if you give it a chance. Learnpress also integrates easily with other platforms, such as WooCommerce and bbPress.

People vary in their opinion of the LearnPress platform. At worst, customers describe it as poorly coded and slow. If you install many different addons, you may end up with a site that runs slowly. Not everyone runs into these performance issues.

Nonetheless, LearnPress remains very popular. It has more users than any other WordPress LMS. Assuming that you find it easy to use and fast (different people have different experiences), you may end up preferring LearnPress.

Pros:

  • Very feature-rich even if you do not buy anything
  • No likelihood of compatibility problems between the LearnPress plugin and WordPress themes
  • Supports PayPal plus other payment systems with free addons

Cons:

  • Can be challenging to use at first, although not in the long run
  • Limited customer support for free accounts
  • No money-back guarantee
  • May slow down if you install too many addons

Restrict Content Pro

restrict_content_pro

Restrict Content Pro is not a complete course building system. You can only use it to create courses in combination with other software. However, it is still a useful tool.

Restrict Content Pro allows you to hide WordPress content behind a paywall. If you are already a successful WordPress content creator, you may be able to make money from Restrict Content Pro on its own.

If you have an audience, you could hide some of your new content behind a paywall and see if your fans are willing to pay for it. However, one cannot create things like quizzes with Restrict Content Pro.

Advantages:

  • A trusted and easy to use tool for helping WordPress publishers monetize their content

Disadvantages:

  • Not a complete course building system
  • Payment features may not be necessary if you are already using a real course building system

Sensei

sensei

Sensei has a very successful company behind it. The developers of Sensei built WooCommerce and even created WordPress.com itself. 

Sensei is particularly easy to use because it is similar to the WordPress interface. If you already know how to make high-quality websites using WordPress, you do not need to know much more to build stylish looking courses.

Unfortunately, active development on Sensei has stopped. The developers have not updated Sensei since 2015. While Sensei still works and is still used, you should probably avoid it.

You will have a better time using software that the developers still believe in and that they still improve upon.

Sensei is also expensive. As well as costing $149 to $299, Sensei also requires a lot of paid plugins to have a lot of features. The strong need for paid plugins makes Sensei cost a few times more than its stated price.

Sensei also only works if you are using WooCommerce, which costs money as well.

Pros:

  • Functional learning management system built by very respected software developers
  • The option of creating quizzes that are graded manually rather than automatically

Cons:

  • Too expensive
  • No longer updated by the developers

WooCommerce Subscription + WooCommerce Membership

woocommerce

WooCommerce is known mostly as a platform for selling goods online and not as a course building system. However, the WooCommerce tools are powerful enough that one can use them to help you create online courses as well.

WooCommerce is not a complete course building system, but it can still be used by course builders. Some learning management systems such as Sensei require you to have WooCommerce to use their course builders.

You can also use WooCommerce to help sell your courses if you prefer the WooCommerce payment system.

Advantages:

  • Required to use some learning management systems
  • Can assist instructors using a different learning management system

Disadvantages:

  • Not usually necessary for most course builders
  • Is not used to build courses on its own

WPCourseWare

wpcourseware

WPCourseWare is purely a tool for building courses online. It does not have any other purposes, and the developers do not intend it to be used to create membership websites.

WPCourseWare is an easy to use course builder that is only for the purpose of building courses. While it is not one of the most popular options, it has been used to create 20,000 courses.

The WPCourseWare course builder achieves an excellent combination of being easy to use while allowing you to create whatever courses you want.

You might choose to let students see all of your content at once, or you might give them content on a timeline, or only after they complete specific tasks.

You can sell your courses with either Stripe or PayPal and can charge a monthly fee instead of a single fee.

Quizzes can also have random questions from a question bank instead of each student having the same questions. This makes it much more difficult for students to cheat.

If different students have different questions, they cannot easily share information.

It is also easy to track data with WPCourseWare. You can quickly find out how many students you have and how far they are along in the course.

If you want to succeed in selling courses online, you need to improve them repeatedly. With proper tracking tools, you can identify parts of your class that are too easy or too difficult.

Advantages:

  • Easy to use
  • Excellent tracking tools
  • Randomize your quiz questions
  • Reasonably cheap and does not require lots of paid plugins

Disadvantages:

  • Not one of the best known or most popular choices
  • You may need to spend time installing many free plugins
  • Third-party programs needed for payment as this has no features other than course building tools

CoursePress

coursepress

Although slightly expensive ($199), CoursePress does boast an impressive list of features. CoursePress be able to compete with better-known learning management systems and become one of the best-known options in the future.

Many other learning management systems have compatibility issues – for example, a WordPress theme might not be compatible with an LMS. Coursepress seeks to avoid these issues.

Coursepress offers a long list of features, including:

  • Support for multiple instructors, with different responsibilities and permissions
  • Very many different payment options, not limited to single PayPal fees
  • Both manual and automatic grading for tests
  • Discussion boards
  • Automatically send emails to students at specific times
  • Tools to help instructors promote their courses

On another level, this is not yet one of the best-known platforms. If one wants to use a course building program that everyone knows about, they might have to look elsewhere.

Advantages:

  • Feature-rich
  • Reasonably cheap
  • Lots of payment options

Disadvantages:

  • Not yet very well known and established

Conclusion

The most popular choices are not always the best choices with learning management systems. LifterLMS, for example, is better than LearnPress in most ways even though LearnPress is more popular.

On another level, LearnPress does offer a free option, which might be the best if you are just beginning your online teaching side job.

If you are interested in teaching courses online, you should probably take a shot at it. You might be surprised by how much extra money you can make in this way, and how much fun you can have with it, even if you do not manage to quit your day job and teach full time.

The market is not so saturated that a new teacher has little chance. Look at the courses that you are going to be competing with, and offer something distinctive and of comparable quality.

Offer some of your content for free, and many students will be willing to give paid content a try as well.

Related: How to create an online course

Related: How to sell an online course

Related: How to build an online course business

How Much Does An Online Course Cost?

how_much_does_an_online_course_cost

While the usual method of learning is done at schools, some people think that it’s too traditional nowadays. The technology has worked miracles to create better and convenient ways so students won’t have to leave home anymore, especially if they are just taking short courses and remedial programs.

If you are a student and you are planning to take courses, you can do them online. There is no need to leave the comfort of your couch and to spend on gas to drive to your university.

There is a better way to learn, thanks to digitalization! And in case you are wondering how much does an online course cost, here are some of the popular online universities, online course marketplaces and such and their price comparison.

Udemy

Udemy is a very popular online platform today. Even if you search the internet, you will find this as a cheap and flexible online course provider. 

In fact, it doesn’t just provide services to students like you. Instructors can also apply in this learning company and build their own online courses based on the topics they prefer.

With the course development instruments of Udemy, teachers can upload Powerpoint presentations, videos, audios, PDFs, and other learning materials necessary for teaching.

With years of experience, this online institution has now served over 30 million students and 50,000 professors with its 130,000+ online courses available on its website.

Pricing 

When it comes to pricing, Udemy is pretty cheap compared to other sources. You can find a course for as low $9.99 discounted price from $199.99 depending on what category you choose.

Some of the top choices you have are music, photography, personal development, marketing, design, IT and software, business, and development.

Regarding its pricing model, the VP of Content at Udemy said that students get confused about the pricing of online courses today. 

Although the average price can range from $9 to $300, you will only pay for 10% of it because of coupon codes that are usually at 90% sale. The price becomes less than $50 because of this.

Related: How often does Udemy have sales

Related: How to create your online course

Coursera

coursera

Another option you can choose is Coursera, an online platform where you can develop your education. Like Udemy, Coursera offers different study fields too such as Language Learning, Arts and Humanities, Social Sciences, Business, Physical Science and Engineering, Computer Science, Personal Development, Data Science, Math and Logic, and Life Science. 

All kinds of topics are here, and you also have the choice to book them. However, unlike Udemy that focuses on building relationships with business, Coursera is an accredited online learning provider that has partnered with different leading universities around the world, and most of them are based in the U.S.

This is one reason why you will find the pricing of Coursera more expensive than Udemy.

In terms of fees, online courses in Coursera vary. Individual topics and specializations have different pricing, and each cost appears on the website of this university.

Pricing

Just click on the Enroll button once you are logged into the site. The average pricing of online courses here is $29-$99 for individual courses$39-$79 for specialized programs, and $15-15,000 for online degrees. You should note that because getting a degree here is pricier than any other offers and that’s because it is an accredited university.

Related: Best sites for online courses

edX

edx

edX is also one of the top-rated online universities you can find. You can utilize the services of this company to advance your learning and improve your education online.

edX is founded by the Massachusetts Institute of Technology and Harvard University. That’s right, both of them are high-ranked universities in the United States.

This online course provider removes every barrier you can experience in learning, including but not limited to access, location, and cost. With edX, you can avail online courses that focus on history, law, engineering, science, social sciences, business, public health, computer science, and artificial intelligence.

There are also Verified Certificates available for you and academic master’s degrees at some universities.

Pricing

Pricing varies in edX, depending on the online course you want to take. If you want to have a verified track, that would cost you about $50 to $300. This price range is obviously more expensive than what Udemy offers because of one major reason, edX is university accredited

The lowest you can avail of, which is $50 is already (almost) the most expensive in Udemy. You should note that the price is affected by its university-based training and the quality of information being taught to every student. 

With edX, you are like attending a program at a top-ranked college or university in the state.

Pluralsight

pluralsight

Beginner or advance online courses? Name it! Pluralsight can offer you good online learning with its affordable pricing. To give you a bit of its background, this online platform has over 1,500 expert authors, more than 1,400 employees, and trusted by 70% of the companies included in Fortune 500 companies.

If that won’t make you trust Pluralsight, what else will? Also, it has its headquarter in Utah, and it’s working together with famous companies like Adobe, Microsoft, Google, Oracle, Unity, and Stack Overflow.

Some of the courses offered by this learning site are cloud computing, machine learning or AI, software development, IT Ops, information and cybersecurity, data professional, business professional, creative professional, architecture & constructions, and manufacturing and design.

There are a lot of courses on offer, and you are free to browse them on its website.

Pricing

What’s unique about Pluralsight is that it does it has its own pricing plans. For a personal plan, you will spend $29 per month or $299 annually. For a professional plan, you will be charged $499 monthly billed annually, and for enterprise, it’s going to be $699 per month billed annually.

All of these include certificates, access to course libraries, skills assessment, and more. Pluralsight is worth your money if you would ask. You can get a free trial for 10 days before you subscribe.

So, there is a trial period for you to try out some of its online courses.

LinkedIn Learning

linkedin

LinkedIn is not just a social media platform you can use for free to create your business profile. It has an integrated program called LinkedIn Learning, where you can start online courses that will help you develop your education and advance your career.

It’s totally online, so no need to leave your home when you want a faster way for your learning development. What LinkedIn Learning offers is unlimited access to libraries, expert instructors, and making your own schedule using your phone and or computer.

Some of the popular learning topics you will find on its website are software development, leadership and management, business software and tools, and data science. For other courses, you can browse its website to learn more about what they provide.

The pricing of Linkedin Learning is per subscription too. No need to book for individual courses and pay for each when you can get access to them for a month.

Pricing

With this online platform, you can start a month for free then start paying your monthly subscription for as low as $19.99 per month billed annually. You can cancel the subscription anytime for any reason, as what the site says.

Treehouse

treehouse

Treehouse is another online technology university offering online courses to students and instructors worldwide. It is one of the top online platforms.

It focuses on providing learnings to beginners and professionals in terms of game development, web design, mobile development, and web development. Its forte is in the tech industry, which is why it teaches students basic to advanced coding.

Treehouse also has Techdegree programs, namely PHP, Front End Web Development, Full-Stack Javascript, and User Experience (UX) Design. If you are someone who is looking for more advanced online courses in technology, this is a good choice.

Pricing

The pricing of Treehouse starts at $25 per month, and this is equivalent to access to more than 1,000 videos with tracks already. You can also be given a chance to join a great community, try out new courses being uploaded frequently, and access your own learning roadmaps.

Unlike Udemy, Treehouse allows you to use your whole month browsing for useful courses that will help you build a good foundation for your learning. If you are a beginner, you will surely evolve as a pro with the help of this company’s online courses.

Skillshare

skillshare

Skillshare is an online platform perfect for both teachers and students. This university allows you to access different online courses about fashion, photography, technology, marketing, writing, design, cooking, business, gaming, craft, and so on.

You can always browse the course you want on its website and see if it would work for your career advancement. When you buy an online course with Skillshare, you can already view presentations and content you can study at your own pace.

Its features include high-quality learning materials, group classes, free classes, class creation, and more.

Pricing 

If you are wondering about the price of a Skillshare online course, there is a Skillshare premium that can avail monthly at $12 per month and premium annual at $8 per month billed annually. Like other options above, it works when a student or teacher subscribes for its services monthly or yearly.

Are there free online courses?

Some people prefer their online courses paid and are willing to pay for a price in exchange for certificates and legit online courses. However, if you don’t want to pay, there is an option for you to try free online courses.

The platforms mentioned above usually offer free online course access for a minimum of 7 days so you can navigate and explore their websites. Some, like LinkedIn Learning, offer free access for a month.

Don’t forget those legit online universities give free trials, so if you come across one that is asking for upfront payment, you may want to do more research about the company.

Related: Best FREE online certifications, courses, and training

How can you buy online courses?

There are numerous ways you can buy an online course, and one easy way is to visit the website of your preferred online platform. 

Usually, companies disclose their background, the courses offered, the prices, the inclusions, and the payment method on their companies so that there is no need to call them or go to their headquarters for assistance.

In simple words, everything can be done online from registering to getting your certificates after completion. But before you click the buy button, make sure to ask yourself the following questions first:

  • Do I really need an online course?
  • Do I have enough money to pay for the online course I want to take?
  • Do I have enough time to complete the courses?
  • Is there a course community where I can join?

Once you’ve answered all of those questions and you are positive that you need online courses, that’s the only time you can proceed with buying now.

Ensure that your money, time, and effort are sufficient so you wouldn’t need to waste your money trying out what courses will work for you.

How to choose the right online course provider for you?

After learning about the top online platforms in the market and their pricing, choosing the provider for you is the next big decision you will make.

There a couple of things to remember, first, ensure that you compare prices so you can get the right option for you. Depending on your needs–whether you need the cheaper courses or the ones that will teach deep knowledge to you, there is always an alternative.

Udemy for cheap courses, Coursera or edX for university tied courses, LinkedIn Learning for skills upskilling, and so on. Just know what you need and allot a budget for it.

Estimating the cost of online courses might be challenging, especially if you don’t have an idea of where to get them. To sum up, online course platforms offer $9 – $15,000+ online courses. The price will vary depending on the course you choose and the provider you select.

Related: Best sites for online courses

60 Quotes About Fresh Start, New Beginning, And New Journey

60 Quotes About Fresh Start, New Beginning, And New Journey

This year and any time of the year, there is another great opportunity for everyone. You might be awake until midnight to meet this new chapter of your life but not for food or drinks. 

Deep down, you want to be as conscious as you can so you can whisper every wish and every hope you have for your coming journey. “I want a new beginning! I want a new life! I want to travel! I want to feel alive! I want a fresh start!” 

Those are a few common phrases you shout out. It’s not only fireworks, barbeques, and wines that we put on the table to welcome this brand new chance. We also hope that this year, our demand for a restored life be granted.

New Beginning Quotes

A new beginning is everybody’s wish. Who wouldn’t want to reset a process? Who wouldn’t want to start the first step again? A new beginning is often misunderstood by people. 

They believe that for you to have a new start, you need to forget the past and move forward. This year, this moment, that’s not going to work. You have to use your learnings from the past to make an unremarkable beginning. 

The secret to becoming a new version of yourself is to carry the memories of your previous life with you so that if you need something to rely on, you won’t need other people.

But also to let go of the past that is not anymore part of you and who you want to become.

As they say it, your own mistakes teach you to do greater things. Don’t depend on what other people say, it’s always your decision. Lucky you, because this year is going to open up the doors of beginnings so you can live your life according to your desire!

Learn not to forget about the past, use it to make greater beginnings. Here are a few inspirations so you can start with your life over again.

“Tomorrow is the first blank page of a 365-page book. Write a good one.” – Brad Paisley

“If you have the courage to pursue your dreams, they will eventually come true” – this is what Walt Disney said in this famous quotation.

“As you move towards this new chapter of life, I hope you learn how to let go of the idea that it’s too late.”

“If you are looking for a time to get it right, this is going to be your year” – the famous Oprah Winfrey made her own quotation from this idea.

“No one can go back and back a brand new start. But anyone can start from now and make a brand new ending.” – Carl Bard

“Let go of all that holds you down, the next three hundred sixty-five days are for you.” – Emily Byrnes

“365 new days, new chances.”

“It’s a good chance to have a good year.”

“There are opportunities hiding in each day. Find them and you will have a good approach for the year.”

“It all depends on what you bring forward. Make sure to carry a great deal with you as you move on with your life.”

“The language of the past won’t determine your future. There is another voice waiting.”

“Be a better man this new year. Forget about all your vices and make peace with your friends and neighbor.” – this concept came from the famous Benjamin Franklin

“You don’t have to leave your past to start a new life. Instead, use it to forge your beginning.”

“You are never too old to set another goal or to dream a new dream” – C.S Lewis

“There are things that have never been. Welcome this new door with those things!”

“Don’t bring in the grudge of what happened to you in the past. Leave them behind.”

“Focus on where you are going rather than where you came from.” – Brian Tracy

“Talking, wishing, wanting, this is not the year for it. This is the year to get all those done!” – Eric Thomas

“What we call the beginning is often the end. The end is where we start from.” – T.S Eliot

“The year gone by is now in the past, learn from it but don’t dwell on it. Look forward with motivation and expectation. Find the good in each and every day no matter what the circumstances there are good. Do this, and you will find happiness.”

Fresh Start Quotes

You deserve a fresh start this year, at this very moment, whatever it is that happened in your past. Your mistakes and failures don’t define who you are. 

Let that sink in your mind so you can be motivated in the coming days and months. Do what you have to do, and never regret it. It’s not too late to undo what has been done. There is another year waiting for you.

You can have a fresh start by beginning to execute what you have written on your New Year’s Resolution list. There is still a chance and a hope for you. Do not take it for granted. Start a brand new life. Create unforgettable memories.

This year is going to the best because you are going to be the best version of yourself. If you are wishing for a fresh start this year, here are some of the popular motivational quotes from different famous personalities.

“Learn from yesterday, live for today, hope for tomorrow.” – Albert Einstein

“New Year’s most glorious light is sweet and hope!”

“I resolve to write a new chapter of my life every new day” – Lailah Gifty Akita

“The books will be opened for you with blank pages. Write words on them. Call the book the Opportunity and let New Year’s Day be the first chapter.”

“It’s okay to break the rules and your resolutions. Just don’t forget about the virtue that will help you stand even if you fall.”

“There are infinite possibilities out there. Have a new soul, eyes, ears, feet, and nose that will help you find the goodness this year. “

“We all need a fresh start every year. It’s important that we jump in with an open mind and a new way of thinking.” – Tony A. Gaskins Jr.

“New Year = A New Life! Decide today who you will become, what you will give, how you will live.” – Anthony Robbins

“To improve is to change; to be perfect is to change often.” – Winston Churchill

“We spend January 1st walking through our lives, room by room, drawing up a list of work to be done, cracks t be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives. Not looking for flaws but for potential.” – Ellen Goodman

“Every new beginning comes from some other beginning’s end.” – Seneca

“You are never too old to reinvent yourself.” – Steve Harvey

“It’s not in the stars to hold our destiny but in ourselves.” – William Shakespeare

“The beginning is the most important part of work.” – Plato

“It always seems impossible until it’s done.” – Nelson Mandela

“You don’t have to see the whole staircase, just take the first step.”

“The new year is like a chapter of a book waiting to be printed.”

“Whatever it is you’re afraid of doing, do it. Make your mistakes next year, and forever.” – Neil Gaiman

“You are going to be better and bigger than what you are right now.”

“Each year’s regrets are like envelopes. There are messages that talk about hope.”

New Journey Quotes

A journey is something only you can decide on. Today, it’s either you continue your journey with the past, or you formulate a method to make a new journey for your present and future.

This is applicable not only in your career, but you can also use this concept in your business and in your studies. A new journey for every aspect of your life, if that’s how you want to call it. 

A lot of people want a fresh start and a new path to walk on. This just means that everyone is looking forward to a new journey. No one wants to start the year walking on messy roads.

This is a new chance for you to start your journey right. You have one year to make every step count. Utilize this new book given to you to make success stories.

Do not avoid struggles, that’s part of who you will become. Embrace the challenges and use them to become wiser and smarter as you walk on a new road.

For new journey inspirations, discover what other people believe in.

“Better things are ahead. They are greater than what we leave behind.” – CS Lewis made an impact using this quotation.

“Be thankful to your past years. Those centuries and decades made you reach your present. Without those staircases, you cannot arrive in the future.”

“Dreams should be left unrealized. This year, all you need is a dream that needs to be executed with the right mind.”

“You always have what it takes to cope with whatever comes your way. Don’t forget about that.”

“There are always options. Fly, run, walk, crawl. Do whatever you have to do keep stepping forward.”

“Ask the Source for your dreams to come true but don’t forget to take a leap of faith. This year, you have to believe in yourself.”

“Remember: Life is short, break the rules” -James Dean

“A journey of a thousand miles must begin with a single step.”

“The Old Year has gone. Let the dead past bury its own dead.” -Edward Payson Powell

“It depends on whether you will leave the page unwritten or the road unwalked. Time will tell how you will read the book. what we find along the way, will largely depend on us.” -Esther Baldwin York

“Everybody was once a beginning, even the greatest people. You should not be afraid to take that first step.” – this is popularized by Muhammad Ali.

“The initial impressions are that things are difficult at first. But don’t retreat. Master yourself.” – Olga Korbut

“We are meant to keep focused for a new life, for new beginnings, for new experiences, and to use our abilities to move beyond all those things that may serve as excuses to confine us to the now.” – Byron Pulsifer

“A journey of a thousand miles must begin with a single step.” – Lao-Tsu

“The start of something new brings the hope of something great, ANYTHING IS POSSIBLE.”

“The way to get started is to quit talking and begin doing.” – Walt Disney

“Let your first success be just a beginning. Let your dreams chase you.”- Amit Ahlawat

“You need to learn from your mistakes because if you stop then you will not able to accomplish your goals in life.” – Ivan Hakin

“Each day is a new beginning, the chance to do with it what should be done and not to be seen as simply another day to put in time.” – Catherine Pulsifer

“When things are hard, it doesn’t mean that they will be like that forever. Don’t let past experiences bring down your enthusiasm. There is always hope for better beginnings.”

A final note

All people are dreaming of having a better life every new year. If you are one of them, it’s normal. You don’t have to mask what you feel because everyone has regrets. Challenges, failures, regrets, mistakes, and every negative event in our life is part of the process.

Even if you try to observe the life of people other than yours, you will see that they are struggling, but they keep on fighting. That’s how you will succeed in writing a new chapter of your life. As long as you are not afraid to take a step, it’s going to be worth a try.

Whatever it is that you want to happen in your life, you have the right to make the decision. This year is for you, not for someone else. People have their own set of promises and resolutions for themselves. 

Everybody is unique, so you don’t have to take the steps other people are taking. Make your own path. Walk the unwalked road and make sure to pick up every piece of learning and realization and use them to become a better version of yourself.

It’s never too late!

Top Online Course Marketplaces For Selling Courses

Top Online Course Marketplaces For Selling Courses

If you’re a teacher, you want to get your course material out to as many students as possible. Or, if you’re an expert or skilled in a field, using online course marketplaces to sell your courses is a great way to reach the masses. 

You can reach hundreds of thousands of people by posting your courses online. There are many ways to sell courses on marketplaces online.

Related: How to sell your online course

However, not all marketplaces are created equally.

In this article, we’ll cover the best online marketplaces for you to post your courses on. 

We’ll focus on:

  • Pricing and costs to host courses
  • How much you’ll earn for your course material
  • The ease of posting online
  • How to create courses on these marketplaces
  • The pros/cons of each of the marketplaces listed

Depending on your audience and the type of material you’re creating, some online marketplaces are superior to others. Therefore, it’s also important to research your niche, so you know where the students you want to reach, are located. 

Here are the top marketplaces to post your courses for sale, and see some traction/feedback coming in.

Udemy

udemy

If we’re talking about reputation alone, Udemy is the premier spot to post your online courses for sale. The reason is that it is the most well-founded and has a large student contingency already looking for courses online. 

You can create video-based courses on anything. Web design, teach a language, Microsoft Office use, and more. If there’s an audience for it, you can post a course on Udemy. Some of the most popular courses are teaching Excel or Python and other coding courses.

Cost to host the course on Udemy

Creating your course on Udemy is 100% free of charge. You don’t pay any fees to host a course. You don’t pay any maintenance fees either. 

Udemy does the marketing, they promote your course, and maintain all payments. All you have to do is create content that’s eligible to be posted online.

Udemy teacher earnings

Another reason many people choose Udemy is that you keep 100% of the profits. For every course you sell, you make the profits. Most people post courses between $15 to $200. Udemy has a pricing matrix that you can use to define the price of your course.

You can choose your rate based on the market, other courses in the field, and potential for earning. If you’re brand new to Udemy, you might choose to price courses at the lower end, until some people take your courses and rate them highly.

If Udemy brings students to your course for you (from their marketing/promo materials), you will earn 50% of the earning. So, you don’t pay anything, and if people come to your course on their own, you retain all profits. 

You’ll only receive 1/2 the earnings when Udemy does the marketing work for you.

 How to create the course and ease of use

Most courses on Udemy are 1 to 3 hours in duration. That can consist of video, PDF’s, design templates, and some courses have quizzes and written instruction. There are three standards all creators must keep in mind when creating content for Udemy. 

You must:

  1. You have to incorporate at least 30 minutes of content; 60% of this should be video content
  2. You have to structure the course to deliver a clear objective to your audience
  3. When creating audio/video, it must be well-lit, you need good audio recordings, and you should keep content clean (avoid vulgarities/obscenities)

It’s pretty simple to get started. Since you only need a vision and some training/expertise. Many instructors earn over $10K a month on Udemy. To do this, you need to post multiple courses and build an audience, but it’s possible.

Pros

Several great features/benefits of using Udemy include

  1. It’s well-structure
  2. The site has over 7 million users/students
  3. You keep 100% of profits, and you earn 50% if Udemy drives students to your courses
  4. You can teach anything
  5. It isn’t a requirement that you’re an expert in your field or has years of training
  6. The site is well-known, and you won’t have to do outside promotion
  7. Udemy offers training, coupons, and affiliate earning opportunities if you wish to use these features

Cons

Some drawbacks of using Udemy include

  1. You need to build an audience; there are established people on the site, so it’s tough to break-in
  2. There’s limited control in the style of the videos/content you post (Udemy has standards you must follow)
  3. You might need to price courses on the lower price spectrum to see any traction
  4. As a teacher, you don’t get access to student’s email or contact information

Learning.ly

This site has been around since 2015, so it’s a bit newer in the online teaching world. It requires “Experts” to teach/create content on the site. And, you can post content on numerous topics if you’re accepted as an expert in the field. To be accepted as an expert, you must have

  • 5 years of experience in the field
  • Received awards/recognition in your field; or,
  • Have publications or presented in conferences in your field

So, there are more restrictions in place as to who can/can’t publish materials.

Cost to host your course on Learning.ly

There is no fee to post on Learing.ly’s platform. However, there are restrictions as to who can post (listed above). So, not everyone can jump online and create courses like you can through Udemy and other sites. You don’t pay any maintenance fees either to keep your course running on the platform.

Earnings

The earning structure is straight-forward. You earn 50% of the commission that is earned for each course/student sold on the platform. 

You also gain exposure to the Economist’s network of professionals, which is invaluable for many. You can connect with other specialists in the field, and possibly earn gigs (conferences or other teaching opportunities) outside of the platform.

How to create a course and the ease of use

You first must meet the criteria to become listed as an expert. Then, you have to go through the site’s vetting process to see if your material is good for their audience. 

If you’re accepted, you work with a “personal concierge.” That is a person who helps you build your course. You’ll add video, content, presentations, slides, and other materials to your courses. The time it takes to build a course depends on how detailed it is and your experience.

Pros

A few benefits of using this platform include

  1. You are considered an “expert,” and you’re part of the Economist’s Network
  2. You have a large audience when your courses are posted
  3. It’s possible to earn well since the courses are priced higher than other platforms
  4. You get a course concierge to help you build your content/courses
  5. Lessons are posted in the site’s catalog, and students find your courses through suggestions

Cons

Some drawbacks include

  1. You only earn 50% per sale of your course
  2. The platform isn’t as big as others, and it’s a very specific/closed niche
  3. You must be an “expert,” which isn’t necessarily easy to establish yourself as
  4. Not everybody can post on the platform

Opensesame.com

A third option for posting your courses online is Opensesame.com. It’s a secure site where you can publish and post courses. And, it’s a platform that allows you to connect with hundreds, or thousands of people, based on the niche/type of content you’re creating. 

How does it work? Let’s go through some of the main aspects of creating your courses and earning on this platform.

Cost to host your course on Opensesame.com

You don’t pay any upfront fees to post your courses on the website. Nor are there maintenance fees or fees for marketing/services. You must be accepted as an instructor onto the platform. Once you are, you’re free to begin posting your courses online.

Earnings

You earn 50% of the proceeds for each sale of your course. Opensesame.com does the marketing, they promote your course, and they list it on their marketplace. From there, each student that registers will pay a fee to go through the material you created.

There’s no hidden cost or additional profit margins you must meet to earn on the site. It’s straight-forward. Every individual that signs up, and pays for your course, means you’re earning 50% of the price of the course.

How to create your course and the ease of use

The site is fairly easy to use. You’ll join the marketplace by creating your profile on the platform. You’ll use this dashboard to upload your courses and configure your page to reach the right audience. 

Once you are accepted, you can start creating content. One of the main draws for Opensesame.com is that it is the only online platform that allows you to publish AICC, SCORM, or video courses. There is no other platform that you can sell through, that offers this feature. 

So, those who want more freedom in creating their courses, are going to like this platform. You then write the description of the different teachings and content you will present. You also set the fee/price for the course. So, you do have some control as to how much you will earn based on the rate you charge for the material you are creating.

Once you finish building your course, upload it, and add the description and rates, it’s posted on the platform’s dashboard. This is when students who are on the site can start viewing the content you’ve created. Now it’s time to sell your course. 

Opensesame.com does the work here, they do

  • Marketing and plug your course online
  • Connect your course to viable students/buyers
  • Vet the site for students who might be interested in your content
  • Post it and promote it on the site (no charge to you)

One of the best features of this site is the ability to choose how you publish and how you create content. All other platforms limit your creation options, so you are limited to one method of posting online. This is not the case with this sales marketplace.

Pros

Some benefits of using this site include

  1. The liberty to post what you want/how you want
  2. You have control over how your content looks, the duration, and other details
  3. As a teacher, you can manipulate the content how you want students to see it
  4. The site promotes and publishes the content for you
  5. You price the courses and earn 50% on each student who registers
  6. Your content is protected by LMS files (students have to download, so they can’t resell your content)

Cons

Some drawbacks of this platform include

  1. You share the profits with the website 50/50
  2. There’s steep competition in some niches, so it’s tough to sell
  3. The platform isn’t as well-known as a few others, so you might not get as many hits

Skillshare.com

skillshare

If you want to share your passion online, you can do so with this platform. You don’t have to be a licensed teacher or expert, and it’s easy to create with thousands of people online who love what you love. Skillshare.com is exactly that. 

You’re sharing your skill with others who are interested in learning how you choose to convey that skill! This site is great to launch a career as a teacher, share a skill, or give back to your community. Depending on your goal, there are several ways you can choose to create your courses.

Cost to create your course

When creating courses on Skillshare.com, you do not pay anything upfront. You aren’t going to incur any hidden fees, either. However, there are limitations to how much you’ll earn. 

Anyone can teach a course on the website, as long as the individual follows the guidelines set forth by the platform when posting. Other than this, you aren’t restricted and won’t pay anything to use the platform when trying to sell your content.

Earnings

This website works a little differently than the others. You earn through what the platform calls “royalties.” You are paid based on how many minutes of your video/teaching content is watched by students. 

You earn the royalties every month, so your earnings can fluctuate greatly from one month to the next. It’s also possible for you to earn a referral bonus as a poster/publisher on the site. 

If you refer others to the platform, you’ll earn a percentage from Skillshare.com for that referral.

For every student you bring in, you earn $7. Even if they don’t buy or watch your course, you are going to earn this as a referral bonus to the website. 

Some of the top teachers earn over $100K annually on the site. However, these teachers have been on the platform for years, and have built a solid reputation online. 

If you are new, you aren’t going to earn this much money. You are paid per minute of viewing, and there are no restrictions as to how much you can earn when you create courses online.

How to create your course and the ease of use

This platform offers a “teacher handbook” so you know what can/can’t go online. It also offers a 30-day challenge to help you get your first course up and running. 

You’ll receive some insight into what others have done successfully in building courses online. New users also learn how to promote their courses on the website. Since students have to pay a membership to use the site, they can watch anything they choose. 

However, you want to get your course out to more individuals, so you earn more. Therefore, you’ll learn how to promote your course online.

Like other platforms, you need to include video content and learning materials for students. You should provide an objective (what will they learn). It’s also advisable to add class projects or quizzes/testing, so students can see how well they’re doing in your courses. 

The guidelines aren’t stringent, and you do receive a fair amount of information and guidance to help you create your new content online.

Pros

Some benefits of using this platform include

  1. You can promote your content and create your channel
  2. You earn per minute of viewing
  3. There is no sharing of profits; you earn for video content viewed by students on the platform
  4. There’s a platform of 7 million users, so the reach is out there if you know how to promote
  5. There’s a referral bonus so that you can earn a few extra bucks each month this way
  6. You choose what you teach. There aren’t restrictions on content or area of teaching
  7. It’s possible to create longer or shorter content, based on the audience you want to reach

Cons

Some drawbacks are

  1. It’s hard to get found; with 7 million users, and over 22,000 courses, you need to create a large channel to earn any income
  2. The earnings per minute of viewing aren’t very high
  3. This platform isn’t the first one most people think about (it isn’t as well-known as some of the others)
  4. It’s possible to earn, but it will take plenty of time before you see growth on your channel

Teachlr.com

A final option if you want to post and sell courses through an online marketplace it Teachlr.com. This site is based in Venezuela, so those who want to teach Spanish-based content already have a leg up on the competition.

It has a great interface. It’s similar to Udemy in the layout and ease of use. It’s possible to set up on-demand and live courses. And, you choose your pricing scheme when you’re building your content online.

Cost to host your course on Teachlr.com

When using this platform, you don’t pay anything to post content online. You can create live and on-demand courses for the students you are trying to reach.

You’ll upload videos, and you can add audio presentations, incorporate assessments, as well as other materials in your courses. This platform is based out of Venezuela, so the audience isn’t as large as other platforms on the list. 

And, you’re going to have to develop killer content if you want to earn money (when trying to reach an English-speaking audience).

Earnings

You set the rates for the content you create online. Therefore, you are a major determinant as to how much you’re going to earn on the platform. With Teachlr.com you earn 70% of the total revenue for each class sold. 

The website retains a 30% fee/commission for posting your class and promoting it through the platform. Again, this platform isn’t as large as some of the others on the list, so it might take some time to see the earnings.

And, it is geared towards a Spanish-speaking audience, so you might have some limitations to earning, if you aren’t fluent in the language, or don’t have a team/editors who can help you create content to target this audience.

How to create your course and the ease of use

Posting on the site is straight-forward. The platform is laid out similarly to Udemy, so the dashboard is nice, intuitive, and easy to operate. You’ll begin by creating your account on the site.

This serves as your “business card.” You will build a profile that highlights your experience, expertise, and details to students as to why they should take your course.

Once you build your profile, you create your course. You incorporate

  • Video
  • Audio recordings
  • Written text
  • Tests, quizzes
  • Readings and assignments

Depending on the type of content you are creating, and the objective of the course, what you add will differ for each creator. Your online presence is going to help you sell courses.

Once created and approved, your content is added to the dashboard. For each course sold/new registrant, you earn 70% profit.

Pros

Some benefits of this platform include

  1. You can grow your Spanish-speaking audience by adding Spanish-based materials
  2. There are few restrictions, and you create content you’re comfortable creating
  3. You also choose what to add (terms of use aren’t very restrictive)
  4. The site offers an optional platform to reach international students
  5. You earn 70% profit per student/registrant, which is higher than other sites on this list

Cons

The primary drawbacks are

  1. It’s based in Venezuela, so you’re targeting Spanish speakers
  2. If you don’t speak Spanish, you are restricted in terms of your reach
  3. The platform doesn’t do much promotion of your courses, and only top courses (instructors) are on the homepage
  4. It’s not a US-based site, so you might earn lower profits than you will on other platforms for posting/creating courses online

Which platform is right for you?

You have options when creating courses for sale online. These are a few of the best options, regardless of what you want to teach, your experience, or who you’re trying to reach when the course materials you create.

Although Udemy is the most well-known on the list, you can see there are other great options. Dig around, make some comparisons online, and find out where you’d be best suited to post your content to reach the right audience.

How To Build An Online Course Business – That One Guide

How_To_Build_An_Online_Course_Business

Online course business is thriving and will do so for a long time if we are to believe Google trends:

Now, a different story is being told by the Statista website:

Then again, this article is saying that the global e-learning market is expected to reach $275.10B by 2022, and continues to grow at CAGR (compound annual growth rate) of 7.5%.

Then we have another article stating that it’s going to hit $325B by 2027. The article is referencing a report from Research and Markets, which I currently don’t have access to.

So which source should we believe? Or does it even matter? The reports above show mostly the same direction. The online course business and online education business are growing and rather swiftly too.

The only report that shows a declining trend is a report from Statista for self-paced online learning and, which is the same as online courses basically.

I believe in Google, and what trend Google is showing. When people are searching for online courses, and the trend is pretty solid and even has a slight upward trend, then we can be comfortable and move on with the online course business creation.

So this article is focusing on you who want to build an online course business.

If you are new to online courses, that’s totally fine. And just so you know, this article is not those all-around articles, where we go through basics such as how to create an online course.

Related: How to create an online course

This article focuses on how to build an online course business. Not how to create a course, as that is a totally different thing.

We also don’t focus on how to sell online courses. There’s another article for that too.

Related: How to sell an online course

If you are selling a coaching service, or you are a consultant, own a big blog, want to create a passive income, or would like to help people with a topic of your passion. This article will help you tap into the online course business and get yourself a running start.

I’ve been selling an online course and digital products for a few years already in a super niche market. Which means it hasn’t been easy. However, I’ve made sales and still do from my course.

You can check the course here.

And here’s the latest income from it:

Gumroad online course sales

I can’t say I’m the only person you should listen to, or that I’m the only one who knows the most about online courses. But I’m preeeetty sure this article has such knowledge you don’t find online too easily. Until now, that is.

And a fair warning to you, the online course business model is doable, but you have to be the best, and this article gives you those tools to become the best.

So let’s begin!

Here’s everything this article covers:

Niche and market selection

I do cover niche and market research quite nicely in how to create an online course article. But in this article, I’m talking more about what are the most popular niches out there, and especially why. 

Because the why is the whole thing here, why people buy online courses, the question is not who buys, but why.

While there are plenty of reasons why people buy online courses, like getting from the current situation to the desired situation, we have to dig a bit deeper and see why certain niches work and where money can be made.

While the general and slightly outdated information is that the riches are in the niches, the thing is that not every niche is hugely profitable.

My online course is an awesome example of that. While there’s money to be made, and the course generates income at a steady pace, the thing is that it’s super niched down. 

So while we can say it’s easier to make money on super niche topics, we are also cornering our growth too. So when you choose a niche, you choose a niche that can be broadened up.

It’s a good practice to start small, and then grow from there, but if you start your whole online course business by focusing too narrow, you are not able to step up your game from there, when the time comes.

So let’s say you are an expert at creating stick figures from wooden sticks. And go on and name your website, woodenstickfigures.com (still available, it’s more than likely that there’s a way small market to make a fortune.

Now, I don’t rule out that you can always create a hobby site and generate some income from there, but when we are talking about serious business. We have to think about things a bit more.

The following niches are said to be some of the most profitable ones out there:

  • Beauty treatments
  • Gadgets and technology
  • Personal finance
  • Fitness and weight loss
  • Self-improvement
  • Wealth building through investing
  • Make money online
  • Health
  • Dating and relationships
  • Pets

I’ve bolded the ones that are so-called main markets. Money, health, and wealth are some markets that are proven to be lucrative. But here lies the problem. Because people know these popular wealth-generating niches, sub-markets, and markets, people are there, and thus the competition is more than fierce.

So they like to say to niche down, and I’ve seen plenty of articles and videos where experts of various areas analyze whether a niche is too niche or just the right one.

When you are building your online course business, you need to know whether your niche is something you can expand or not. So you can start small, but GROW in time. This way, you don’t have to analyze whether you are too niched down or not.

Leave yourself a playroom! See how and where you can expand your business to.

Before we sum up the chapter, we have to focus on one thing, and that is WHY these niches are so popular.

And the answer is simply because people want or need these things, now and in the future. Let’s think about beauty. Women like to wear makeup, or sadly it’s somewhat in our culture that women feel the pressure to wear makeup in some instances. So women have to beauty products. So there’s a market for it.

Gadgets and technology. Men like technology (as do women), and as technology brings new innovation to the market all the time. There’s a market for technology. 

I won’t go through every niche and sub-market here, but you see that every one of these categories does have a place in our lives.

When you have selected a niche that people need, desire, or dreams about. You have selected a good niche and market to go for.

Problem-solving

The less talked about business principles. Are you solving a major or recurring problem in your market? Is the problem something that many struggle with and where you are a person with 10X capabilities to help others?

Online business so hugely sugar-coated with success stories and whatnot, when the reality is that the huge success stories were the first ones entering the online business market.

Creating online courses, happen the same way, you can become the number 1 in your market if you are able to solve a problem that hasn’t been solved before. Why solve a problem that has already been solved? Surely you can make money with your course, but it’s hard.

Many online course platforms out there like to sugarcoat the business model because they want you to become their customer. That’s marketing.

What they don’t tell you is that the market is ever-evolving and harder and harder to penetrate with the awesome course.

You can be successful with your online course, but the problem you are solving needs to be something that is either evolving or recurring — a problem that can’t be solved or a problem that is only slightly solved.

Solving a problem that is already solved is an uphill battle.

The problem has to be major too because when the problem is major, people are willing to buy your course to solve that problem.

Website design and functionality

As you are building an online course business. You know that you need to be online, so you need a website, obviously. But as I like to keep this business-focused, I will shortly go through the things you need to keep your eye on.

Domain

As I previously showcased the woodenstickfigures.com example, you don’t want to narrow your online course business by already having a domain name that is well, too niched down.

So when you pick your domain name, make sure your course business can expand is not limited by the name. While the domain name itself doesn’t limit your expansion, in Google’s eyes, for example, the visitor might limit your service offering by seeing that you are only about wooden stick figures.

Also, when you are building an online business, please do keep the domain name and hosting service separated. If for some reason, you would like to change your hosting company, you can do it super easily. 

But if you have both domain and hosting under one service provider, you are slightly screwed.

You can check my resources page for my current recommendation for getting your domain name(s).

Hosting

When you are building a business, you need to have a very solid hosting service. Someone who can make sure your website loads as fast as possible from the server-side. You also have to make sure the service uses the latest version of PHP and drives that can serve your site blazingly fast.

If you have a blog, you are more than likely familiar with the fact that your article needs to load up fast. The same thing applies to your course sales page, the home page, and other supporting pages you have in your business.

You can check my recommendation for the best hosting service (which is also affordable) from my resources page.

Website and structure

Your online course business needs easily understood structure not just for SEO purposes but also for the one visiting your site. The visitor needs to know what your site is all about in one glance.

Make your website easy to navigate and avoid being salesy. No one likes to be sold at, so don’t go that route.

Theme, plugins, and integrations

Your online course needs to have a website. That’s granted, but which platform to use? Well, I like to use WordPress, and while it could intimidate you at first. I can only say that it’s the best way to go about it. 

WordPress covers roughly 30% of all websites online, and that is a lot of sites. 

WordPress also enables you to do a whole lot with your website, but plugins are the thing where WordPress starts to really shine. You can read more about the recommended plugins from my resources page.

But to give you an overview of what plugins I use in my online course business:

  • Elementor Pro
  • WP Rocket
  • ShortPixel
  • UpdraftPlus
  • Sucuri

And remember the fewer plugins you have, the better: fewer things to break and fewer things to slow down your site.

The main takeaways are that your site needs to be simple and easy to use. The visitor needs to know what your site is all about with one look. The site should load fast, and it should look good and professional.

Website design is something that might not come to you naturally, but you need to make your site look good. It should look like you are invested in your online business and that you know what you are doing.

While I do have to say that content is always the thing that ultimately wins, it doesn’t hurt to make your content look good.

Social media presence

I wasn’t totally sure should I include this section or not, but here it goes. Facebook, Instagram, Twitter, Snapchat, etc. are all platforms that some influencers out there order you to be active on.

You should post this and that. You should do it this often and do that to increase that. Create engaging content, create groups, ask questions, sent friend requests, create stories, etc. The list goes on and on.

But here’s the thing, at what point the above-mentioned things are about business? You could argue that it’s about connecting, it’s about building a tribe, it’s about… What is it about? 

Building an audience?

Mmm, it could be, but for you to build an online course business, which is more important, building the greatest course for your niche, or making friends and socializing on endless conversations on Facebook?

You are here to create an online course business for yourself, so your focus should be on making money. Right?

Audience building is surely one route to go building your online course, but the way you do it is critical. So the one thing you have to decide is what platform you will own?

What platform you focus on, and why? Is your audience hanging out on Instagram or Facebook? What about Snapchat?

Whatever route you take, remember that it should last long, and it should bring you something. If someone likes your Instagram post?

  • What is the ROI for that? 
  • What do you get from that? 
  • How does it benefit your course business?

You only have limited time on your day, so you should spend it efficiently. Spending it on social media might not be the best thing to do.

Focusing on doing productive work is the best use of your time. Make it count.

SEO, traffic generation

This is one of those things that you just have to get it. You need traffic! You need an audience, and the best audience is built organically. 

People are tired of seeing ads. They are tired of upsells, downsells cross-sells, and so on. People want authenticity, and while we could debate whether such a thing exists in adulthood, let’s just agree on being honest.

Selling your online course can be a set of manipulation, or it can be done organically. And the source of all this is traffic.

Many (pretty much everyone) are doing ads, especially Facebook ads, because it’s relatively cheap, and you get results. However, at some point in the future years, that source will dry, and people won’t use Facebook so much anymore. 

What won’t dry is organic traffic. But, the issue that many faces are that it takes time, it takes a LOT of effort, and then comes the issue of impatience.

People lack patience, and when that is the case, you can win. All you need to do is build an organic following.

You can do this with SEO, social media, YouTube, Pinterest. All you need to do is focus on one platform that you see as the very best source for organic traffic and focus on that.

SEO (Search Engine Optimization)

Google, Pinterest, YouTube are all search engines if you are going the SEO route of building organic traffic. 

Every search engine has its own algorithm, and it’s hard to say which of the search engines are the most difficult to dominate. Google is the oldest and most sophisticated of them all. You are competing with around 1B blogs so not too easy to dominate.

Pinterest

Pinterest, while a search engine, it’s still slightly rough and might not bring you traffic too easily or a lot. There are roughly 300M users currently doing 2B searches in a month.

Related: Pinterest statistics

Pinterest is a visual search engine, and its main purpose is to bring you inspiration. So if your market is filled with inspiring stuff (home decor, DIY, food, and drinks), then Pinterest could be a platform to check out.

YouTube

YouTube is also a search engine and produces videos as search results. YouTube is said to be one of the best places to do SEO currently as you can rank easily to number one with your video on the search query.

Now whichever SEO strategy you choose, there’s competition coming for you. It’s wrong from me to say that you will do fine, or that it’s easy. It’s hard. It’s hard as hell to become number one anywhere (SEO, product, service), and if you settle for number two spot, then you will also have number two traffic and sales.

With SEO in check, below are the tools you need to analyze your success from the traffic side of view:

  • Google analytics
  • Google search console

While you could apply to Bing and other services, I think Google is the one you need to use. It’s the biggest, most sophisticated, and can integrate pretty much with any service.

Analytics will tell you where and how your traffic comes from, and search console tells you how you are ranking for different search terms.

Social media traffic and building a following

Instagram, Facebook, Snapchat, Twitter, etc. are all platforms that are used by the billions. With billions of people using the platforms, there’s a potential for your content to be seen and discovered by other like-minded people. 

Getting followers, friends, creating a Facebook group, or joining groups is a way for you to connect with people and slowly but hopefully steadily build your own tribe. By posting content to those platforms, your hope is that something will stick and bring traffic to your business.

I see the above platforms better for brand marketing than for organic traffic generation. The Facebook feed, Twitter feed, Instagram stories will only fade away with the wave of posts people shove to those platforms.

I won’t say you can’t build a following there. It’s just as hard as any other platform. Doing traffic generation of any kind is not easy, no matter how you approach it.

Paid traffic and ads

As said before, the ultimate scenario would be to have that organic traffic coming into your business. Whether it’s with local SEO, global SEO, or some other way, organic is the best.

However, sometimes there’s a situation where you just want to do ads. You’ve built your course, you have your business set up, and you are ready to go. Then surely, ads can be the thing you go after.

Some of the ad platforms you can tap into:

  • Google ads
  • Facebook ads
  • Instagram ads
  • Bing ads
  • YouTube ads
  • Twitter ads
  • LinkedIn ads
  • Yelp ads
  • Reddit
  • Amazon product ads
  • Microsoft ads
  • Pinterest ads
  • Quora for business
  • AdRoll
  • Quantcast
  • Infolinks

The list is pretty vast, and while there are some obvious ones like Google, YouTube, Facebook, you also have options like Quantcast, Quora, and Reddit. 

So it’s not just about Facebook, and creating those retargeting ads. Think outside of the box and see how you can create ads to different places.

What you should remember about ads is that ads are intrusive, they are not wanted, they are given. So when you create your ad, remember that you are seeking an audience, you are demanding it for yourself. Be as non-intrusive as possible.

Funnel building and email marketing

This is not the first thing you do. This is the last thing you do. You don’t go and build a funnel before you have a proven concept. You need to see and experience that customers actually have results with your online course.

With a strong proof of concept, comes strong scaling. Funnels are built to scale things when the initial hard work has been done.

Your course needs to have customer success stories, and success stories are created by checking how your students are having success with your course.

Student success equals excellent testimonial, which then leads to proof that your concept works. Getting testimonials is crucial in your business, but rather than trying to get a testimonial, try to solve your customers’ problem.

Funnel building starts when you have testimonials when you have a strong and solid course in your hands. Sometimes you might have to improve your course three times before its generating success stories on automation.

A perfect example of a perfect course is the one that Sam Ovens built on consulting at consulting.com.

Success story after success story, on automation. Then you build a funnel showcasing those success stories, and your business explodes.

The number one funnel building training and tool is provided by ClickFunnels. I wouldn’t go out and recommend anything else. However, if you have time and creativity, the same can be achieved with WordPress and Elementor Pro, combined with ConvertKit. And yes, I’m doing things this way currently. Though I suggest, you check out my resources page for the very latest recommendations on tools I use on my online business.

nurturing_funnel_thecours

A funnel has a frontend and a backend. The frontend has a lead magnet, and the backend is about converting to a customer with different nurturing sequences and marketing tactics.

So the stronger the POC (proof-of-concept) you have, the easier the sell.

As mentioned before, you need the traffic to succeed, and traffic has different places it will go to. With a funnel, it only has one way to go, and that is created with a lead magnet.

Now, I’m slightly hesitant when talking about lead magnets, because I think the industry is changing and the method of acquiring customers is changing. So lead magnets could become obsolete soon if not already are.

However, lead magnets offer one point of entry to your sales funnel, where you will then nurture the prospect to become a customer and a happy student of yours — another success story to your business.

You can read more about lead magnets here: How to sell an online course.

The online course and offering

If you are already in the online course business or you are just starting out, this business model is not the easiest one to conquer. Competition is more than fierce, Udemy, Skillshare, boasts an incredible collection of online courses.

But here’s an opening, which of the courses you see there are 100% complete and satisfies 100% the need of that niche or market? 

Your course should be number one. It should be the best, most complete, and the only source that people go to. While you might think that people still create courses on the same subject as you do, however, they are either second or not worthy of attention.

People always go to the number one source. When there are two courses that are created equally and promises success like no other, then it becomes a matter of taste. Before that, it’s a battlefield, and even after becoming a taste, it’s a battle to stay on top.

Think email marketing services. There’s no one solution. There are plenty of solutions. The same applies to domain hosting services, but what about domain services. I can think of GoDaddy, Namecheap, but others…not so much. It’s a matter of taste whether to use Namecheap or GoDaddy. It’s a matter of taste, whether you drink Coca-Cola or Pepsi, the same is with Mac or PC.

Can your course become a dominant taste?

Can you provide a world-class experience with your course? Can your course promise and deliver results on automation? Is your course so complete and extensive that zero questions are left on the table?

Creating a mediocre product, with mediocre results are the ones you see popping up online all the time. Everyone offers the same, creating a supply overflow in the market.

Creating a moat, creating something that is not easily replicated, is it something that defies the status quo.

Creating a mediocre course is easy; creating a course that becomes the only reasonable choice for people is hard. Then again, if you do that, you win the market.

Service offering and model

Do you offer a value ladder? Is your course based on a monthly subscription or a one-time fee?

Defining your service offering is important, while we are talking about online course business, and what kind of model you are creating, it’s important to also think about the future and what else can you offer than just your course?

Masterminds, 1-on-1 coaching, consulting services, ebook, or something totally different?

A value ladder is a kind of stairs where you offer something at the very bottom of the ladder, and when a student has completed your course, there might be a need for more on the same subject but in a different form. 

Offering different services to your existing customers is beneficial for both of you. You are creating a brand ambassador and also can generate more income from one single customer. 

Masterminds are probably the pinnacle of education currently. So offering that to your customers might make sense further in the future. 

But how about the pricing? Rather than talking about the dynamics of pricing and how it works (that you can read from my how to sell an online course guide), we will concentrate on how to collect payments.

Subscription-based billing is on the rise, or at least it seems so. Who wouldn’t like to have recurring payments coming in every month?

However, how you create an online course business as a subscription service is a different thing. The usual idea is that when you are subscribed to a service, you will get something new every month.

But when you create a course, it’s usually a one-time work. However, you can include the following services to your course offering to complete the subscription model:

  • Daily, weekly, monthly workshops
  • Q&A sessions with you
  • Free monthly or yearly updates to the course
  • Live events

Related: How To Design An Online Course That Creates Results

Related: What Makes An Online Course Good? 5 Big Tips!

Brand building, image, and feeling

How do you differ from others, what makes you unique, what is the image and feel people will get when they see your business logo, color palette, or typeface?

What brand comes to mind when you think about red? What about grey?

Did you think about Coca-Cola and Apple?

If not, that’s ok; most likely, people still vision those brands because they are so goddamn popular and widely known.

Can your course business have the same recognition? Probably not yet. And most definitely not in the coming years, but eventually, it could have. Your online course business doesn’t have to be some mega-brand out there, but it can be. 

You also don’t start by thinking that you are already a brand. Brands are built with time, by differentiation, by being unique. That doesn’t happen overnight or tomorrow. 

Time, clear and strong message. Vision and mission will help you define your brand, but the ones that truly define you are the ones using your services. 

You are a provider of services and products. People will build your brand with you. Experiences, feelings, interactions with and towards your business, defines the success of your brand.

What are you all about?

In the end, you are selling a solution to a problem. What kind of business you want to have and how you tackle that problem become your unique advantage. 

Continuous improvement and innovation

This is probably the last thing people seem to understand or implement to their businesses. Online course business is about fast money, fast creativity, and fast success. Except it’s not. Not anymore.

It used to be enough where you just copycatted everything you saw online. Well, do the math now and multiply that copycat scenario by 1B, you will see that it doesn’t work anymore.

What made you stand out before, won’t make you stand out anymore. The thing is that there are so many people online these days, and so many are getting to the same business model.

The online course business model isn’t dead by any means. It’s just that its changing and the copycats won’t survive. The best of the breed will stay on top and keep profiting.

Online course business is growing, but the ones reaping the rewards are the ones who stick with the niche they are in and the ones who focus on one single course in one single niche.

It’s super logical, but you can’t see it before it’s shown to you.

Michael Jordan, one of the greatest basketball players of all time, he didn’t become the best by playing football, baseball (tried and failed), ice hockey, rugby, and basketball. He played basketball and dominated everyone.

That’s what’s called focus!

Related: Focus – 100% Focus On The One Thing

Usain Bolt didn’t become number one runner, by practicing javelin, gymnastics, tennis, or archery. No! He focused on one single thing and became the best at it.

What about Microsoft, they’ve been developing Windows OS for decades. While they are not the best, they are present in 77% of all computers in the whole planet. That is a pretty significant advantage that can’t be taken away from them anytime soon.

Do you see how focusing on one single thing is the very best thing you can ever do? If you divide your energy to multiple things and try to be the best at many things, you will fail up being the best at any.

You don’t have enough energy or time to be best at many things. Be best at one thing.

Improving eternally

Customer feedback, student success, results, promises kept are all achieved by listening and improving what is already working.

If there are questions unanswered, people failing, courses not completed. Then there’s a place for improvement. 

Perfection can be achieved but only with the help of other people. You can’t build the perfect course by yourself, because your experience is unique and individual. The more students you have, the more openings and cracks you will find in your course.

Innovation

What are you willing to do that other course creators are not? How can you bring something totally new to the table that others haven’t figured out in your market and niche yet?

It’s not about creating the same thing in a new fashion. It’s about creating something new and never seen before. It’s about creating something others can’t mimic or replicate.

You need to innovate your course, and luckily, you are reading this as this already has material that takes your course on another level if you are willing to do the work.

This is an example from a book called Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim.

It clearly shows that innovation happens when you extend the service offering (extend the course offering) and also differentiate the current offering (course modules).

So when you are building your online course business. Think about the way in which you can extend your service offering, as well as how you can serve your students more profoundly than the ones that are already in the market.

Short conclusion

So many course creators want to make passive income fast. They want to get out of their current situation to the desired situation.

Online course business is not one that you can tap into quickly and make a significant amount of money. You can make some, but life-changing, not so much.

You need patience, focus, one niche, mastery on topic, mastery on your chosen market, perfection to the nth degree.

You won’t survive by being somewhat good by doing what others are doing. You need to become exceptional.

I don’t doubt at all that you can’t do it. I also don’t doubt that you can’t make money in your niche. Not at all. I’m only saying it’s hard. 

Online course business is evolving, and the trend is showing that community, improved guidance, deeper student connection is needed in the future.

It’s not anymore sufficient to create a course, sell it and leave it there hanging. If it’s a hobby of yours and you want to make money in your hobby, then that’s a different thing. 

However, when you go and build an online course business, you go all in and focus on domination, not becoming the best copycat.

10 Must-Have Leadership Qualities That Define A Great Leader

10 Must-Have Leadership Qualities That Define A Great Leader

Whether you are an entrepreneur leading your online business or heading a team in an organization, one essential quality that is absolutely necessary is the quality of leadership. 

Different people may define leadership differently, and that depends on the way it is perceived. Leadership, as per many contexts, is defined as the fine art of motivating a small or relatively large group of individuals to work collectively towards achieving a set of common goals and objectives.

However, that is the fundamental definition of what a leader does or should do.

A leader should have the perfect blend of leadership and other personality traits that makes it possible for him to mobilize his followers to work towards that one goal and aim. 

He should be able to inspire his followers to accomplish those goals and imbibe in them the confidence to work consistently towards and past them.

So what are those personality traits in a person that makes the difference? 

What are those traits that define and distinguish a good leader from a bad one? In this article, I will point out all those qualities that make a great leader.

Let’s point out the must-have qualities for a leader:

  1. Clear communication
  2. Community building
  3. Delegation capabilities
  4. Leading by principles
  5. Positive attitude
  6. Futurism
  7. Inspirational
  8. Innovative mind
  9. Emotional intelligence
  10. Accountability

1. Clear Communication

Being a leader, you should be able to clearly and effectively communicate with your team. Possessing excellent communication skills is, therefore, extremely crucial. 

Knowing the culture and the language used in your business is, of course, needed, but what’s more important is to be able to communicate in a manner that is understood by your team. 

However, the most crucial part of communication begins with the most basic exercise i.e., listening.

To be able to communicate effectively and lead people, you need to make sure that you listen first. You cannot make people follow you or listen to you if they do not feel heard. 

Make sure you listen to them. Talk about things that directly impact their lives, their interests, and make them feel that they can trust you. Once that trust factor comes in. You can simply make them move mountains for you.

Ideas, inner drive, innovations, none of those can be manifested to their true potential if communication is not at its highest level.

There are some quick tips for effective communication:

  • Communicate effectively and whenever needed.
  • Be simple and direct while communicating
  • Listen carefully and ask for inputs
  • Give illustrations through exciting stories.
  • Affirm by ensuring actions are taken.

Clear communication is needed to articulate your vision clearly to your team. Using the right words in the proper manner with your team can do wonders. So to become a good leader, effective communication is the key.

2. Community Building 

It is imperative for an excellent leader to create an environment of mutual trust and co-operation so that it gets more comfortable for the team to work without any fears and apprehensions. 

You, as the leader, should be able to able to make sure that all team members work together without any personal differences. A good leader ensures that his team members share a good bonding among themselves. 

You ensure that the reasons for differences between them are kept at bay and do not hamper their productivity and work. In case of any personal bitterness against professional colleagues, you should be able to intervene and try to eliminate the differences.

To create an environment that is conducive for good work, you have to make sure that the team members get to know each other from a personal perspective. 

You can create such opportunities by engaging the team members in team-building activities such as going for a lunch or dinner with the team or an occasional trip or outing. 

Organizations invest a lot in such team building activities because they understand the importance of having a team that knows each other. 

When the team knows each other personally, it creates an environment and culture of compassion and spirit of oneness that acts as a key driver to achieve common goals.

Hence a leader should be able to effectively engage his team in team building activities to create a fun working environment.

The best leaders create a community that is not driven by competition against each other but a competition to become the best of the best in the market.

Related: 20 Of The Best Quotes From The Top Managers In The World

3. Delegation capabilities

More than often, you can find it extremely difficult when you have to transition from doing some task yourself to getting it done through your team members.

And this is where the qualities of good leadership come very handy. When you have just taken up a leadership role, you may be accustomed to doing everything yourself. 

As a result, you may not be able to let your team handle and do what they have to for the fears that they make mistakes. As a good leader, you have to understand that the idea is to get it done and not do it yourself.

You have to make sure that though you are an essential part of the team in ensuring and overseeing and guiding them with the way it is done, you should not be involved too much in how it is being done.

You need to ensure you provide them with all the tools and knowledge they need to accomplish their tasks and deliverables, and then you stay out of it. 

Ensure you set clear expectations and clearly define their goals. You shouldn’t be someone who would be scared of his subordinate’s success and would not be scared to push him for higher roles. 

Your job is to elevate your team members by giving them the power in their hands to do what they need to accomplish goals, vision, and mission of your business while you lead them and lend them the direction they need.

4. Leading by principles

You lead by example and live on solid principles that define and drive their lives. 

You may be vocal about those principles and talk about them, but you have to follow those principles in real life too. First, there are certain principles of honesty and integrity, humility, transparency, etc., that you must have in order to become a successful leader.

These principles would not only help you become a good leader but also help you in being successful in your lives too. But if you only talk about these principles but do not follow them, you will surely lose your credibility, and then it will get difficult for you to instill these principles and values in them.

For instance, when you talk about being honest and transparent, and you are not doing it yourself when you deal with things, they may just ignore it when you talk about such behavior.

You should be able to lead by example through demonstrated behavior where-in you are living by all the values you believe in. The values of honesty, integrity, humility, and transparency should not merely be in your pep-talks; you have to ensure they are demonstrated as well.

Principles define your business’s success. Working, acting, doing things in a certain way, years on end, creates principles that you can then hand-down to your team. 

Creating strong principles creates a strong vision and path for your company.

5. Positive attitude

A good leader is the one who is positive in every situation. You should be able to stay positive in every circumstance. In an office setting where, at times, the business decisions might not be that fruitful to your team directly, it is the immediate leader who plays an important role in keeping the environment positive and upbeat.

In fact, as per many surveys, most employees reflect the attitude of the behavior of their immediate supervisor or manager. And if you are a business owner, you are the one they look at, in difficult times. 

Even the best of companies and offices will have stressful times in the day to day work and operations, and as such, it is vital to ensure there is always a positive and upbeat attitude that is maintained. 

And that can happen only when the leaders know how to handle the stress. A good leader will not let the stress trickle down to his team members. You keep the stress away from your team and let them enjoy the working. 

Remember, a good working environment yields good results. Trust in you creates trust in the future. You are the one with the vision, and when you keep the atmosphere positive, your teams’ creativity is lifted on higher plains.

As such, being positive is an essential leadership quality that helps in the smooth functioning of the business as well as the day-to-day office operations.

6. Futurism 

A good leader is a leader who works with a long term vision in mind. And that does not stop at merely conceiving a vision. A good business leader is able to articulate his vision to his team effectively and strives relentlessly for the completion of that vision. 

You, as a leader, need to be able to sell your vision to your followers and be able to mobilize your team to work towards your vision. You should be strong enough to make your people believe that the vision is achievable and full of gains for them in the long run.

Making your team activities and work towards your vision is the true test of leadership. Your team should share a common vision and should be clearly aware of the organizational goals in order to work collectively as a team. A true leader has the ability and the prowess to imbibe and transform this vision as a common dream of his team.

Without a clear vision, your team is walking in the dark, no path available, and no goal to go towards. Future thinking, sharing thoughts about your vision for the company, enables your team to have one clear goal and objective to go for.

7. Inspirational

You should be able to inspire and motivate your team to give their best performances and to be at their best always.

A good leader understands the pulse of his employees. He comes to know when they are down or when they feel discouraged, and as soon as you find that happening, you do everything possible to make sure your team is inspired enough to get back to work again. 

A leader would leave no opportunity to inspire his team to do great things. If they are already doing good, he will inspire and push them to do even great.

Becoming the best requires effort; it requires your thoughts, ideas, and the much-shouted vision. Inspiration can be many things, but the end goal is always the same, feeling energized.

A very important aspect of inspiring is taking regular pep-talk sessions with your team. Most projects which work on a target driven basis make sure they have regular briefings and sessions with their team to keep them inspired and pepped up at all times. 

Especially when it is a highly competitive sales environment, the employees need that extra push and inspiration to achieve the targets and exceed them.

A good leader is someone who is able to do this seamlessly and consistently every single time. He will make sure he knows what needs to be said to the employees to give them the required impetus.

You can make use of awards and other recognition tools that your company might provide to ensure your team knows clearly the rewards of working and achieving a set goal.

So if you want to become a leader that is recognized, you need to know the art of inspiring your team and mobilize them to work for you the way you want.

8. Innovative mind 

Another extremely important trait that defines and forms the most important part of the qualities of great leadership is the ability of the leader to innovate.

You need to be an intelligent man or a woman who has an innovating mind. You have the ability to think out of the box. You understand the ins and outs of the business, and you are able to devise innovative solutions to the problems and ideas to maximize the profits and get new business expansion opportunities.

A leader should be able to think differently to create something new and better. An innovative leader is someone who can think and influence others in that direction of creating that new and better thing.

You should be able to perceive things the way others won’t and find solutions that were never there. Being innovative, you can solve problems, mentor the workplace efficiently, and achieves growth in the best possible manner. 

When you have an innovative mind, you can create unique paths to the goals. Whether it is about increasing the profits or expanding their current products and businesses, an innovative leader is able to map and create a path that helps accomplish the goals and attain the highest levels of success. 

You as an innovative leader are creative, and as such, you are able to translate that into your team as well, thereby generating breakthrough ideas through brainstorming sessions.

Innovation is the future of business. With this understanding, there’s no way your business will succeed in the coming years. Uber, Tesla, Apple, Nike, these are big brands with big ideas, but also with innovations. 

These companies are here for the long run, will you be?

9. Emotional intelligence

When it comes to good leaders, they always know how to influence their team members. But how do they manage to influence them to the extent that what a leader says is acceptable to them?

What works for them is the fact that they connect with their team emotionally. They know exactly what to talk to each member of their team to connect to them emotionally and at a level that their team listens to them.

You, therefore, need to be emotionally intelligent. And there are a few reasons why this emotional intelligence is essential. Let’s take a look:

  • It allows people to manage the emotions of the team members effectively.
  • It creates that personal connection with the team members.
  • Knowing the emotional backgrounds of the team members helps the leader to communicate with them seamlessly.
  • It allows people to resolve all conflicts and issues with their people.
  • You know how to listen and also how to talk with each team member.
  • The right tone of voice, language, verbal rhythm, all of these make you a leader worth talking and listening to.

Being emotionally intelligent, the leader is able to prevent negatives from affecting their decision-making abilities. They are caring and can make their peers and followers a better version of what they used to be.

10. Accountability

Last but not least, a leader should know that he is accountable for the successes and failures. Ideally, when it is about the blames of any wrongdoing, a leader should not hesitate to take it on him, and when it comes to credit, a good leader gives most of the share to his team members. If not, everything.

A good leader knows that he and his team are accountable for the success of the business and hence is able to create that sense of responsibility and ownership within the team.

You will ensure that each team member understands their accountability and appreciates each other when they do something great.

And when they falter and make mistakes, the leader ensures that proper feedback on the mistakes is provided and works together with them to improve on the same.

You will always take the blame when necessary and give credit to the team when necessary. A great leader stands up for the team and deems himself accountable for the failures and credits the team for success.

If no one in your team feels accountable to you, why would they give it their best? There needs to be a certain tension between you and the team. They need to feel like there’s something on the line. 

They need to show up every day, and so do you, you most of all.

A final note

In the end, it is only fair to say that leadership is a skill that may not come naturally to many. It is a blend of things that you can learn and certain things that are imbibed in your personality.

But of all the things, if you ensure you have the above leadership qualities in you, you will surely make an impact and cut above the rest.

So if you are already a leader or are getting ready to take up leadership, make sure you have these qualities in place. While most of it is about handling and motivating your followers, some of it is also about traits you can learn with time. 

Make sure you get the perfect blend of the two to become that great leader you always wanted to be.

Working 7 Days A Week – Having An Online Business

Working_7_days_a_week

This post is for online business owners and the ones that want to make it happen while working 9-5 jobs.

It seems like everyone is shouting that you should hustle, do imperfect work, take action, get it done, hustle baby. That’s all there is, hustle.

I did this for a few years, I hustled. I worked 7 days a week (and somewhat still do) every day, multiple hours. Every single day it was work, get back home and start working on my online business. 

Getting bed at 01:00 AM sometimes. It was brutal. I was burning the candle from both ends. It was a melting pot. 

That’s running an online business. You work all the time, and you think about it all the time. It’s your baby, as many says. And it’s so true. You want to make it your best creation, just like raising a child. You want to take care of it and cherish it.

Though we can’t go further comparing raising a child and raising business, I guess you got the point already. It’s important to you, and you want to make it rain. 

You want your online business to provide to your family. Give you the freedom you are seeking and maybe even get some money to invest back into the business.

So you put everything you have in you, to your business, and sometimes you get to this flow state of mind, and you just push through. You do what is needed from you, and you don’t look back. And you certainly don’t look at the clock.

Working for your own business does that. It doesn’t feel like work, and while we can’t say it’s a hobby. It feels like it. The feeling is the same. You enjoy working so much that you don’t care about the time.

To say it better, time is your enemy. It feels like there’s not enough time in the day for you. The day is too short, and so the days roll by. Clock ticks near 03:00 AM and you are still awake, building your business and doing everything you can to make your business succeed.

However, with this kind of drive in you, you are slowly creating a burnout situation. You will burn out eventually, and it’s not because you don’t enjoy working, it’s because your body and mind need rest.

With one or two setbacks in your online business, and you will burn out. It’s not because you didn’t enjoy working, it’s the feeling that I’ve done so much work, and it didn’t pay off. I didn’t achieve what I wanted to achieve.

You’ve done so much, but the setbacks only remind you that things take time, and rushing into things won’t make it any better.

Rushing your business to success rarely happens. It’s not the funnel you are building that will make the success; it’s not the latest social sharing plugin to your website that makes your business succeed.

It’s time, and working 7 days a week non-stop won’t give you the breathing room to see what matters and what doesn’t.

You need to slow down to see the big picture.

Slow down

I’ve experienced total meltdowns, and I know how it feels when the things you’ve built didn’t come to fruition. You didn’t get to collect the check at the end of the work. 

After all, we are building an online business, and the paychecks only come with time and with insanely hard work. There are no shortcuts, so slowing down and seeing what is working, whatnot, and making the correct adjustments is critical.

I rushed, I hustled, I tried to make it happen in a few years. However, building something great, and long-lasting takes time. Time will also tell you what you did wrong and what you did right.

When something works, it works like a charm. Slow down and see what is working. Slow down and see what is just hype and what is for real. 

So many people just go the fast lane, and like Oprah said: “Forget about the fast lane. If you really want to fly, just harness your power to your passion.

And that is precisely what you should do. You should dig deep and see what your true passion is. What is it that you want to do? Like seriously!

Building an online business is super fun, but when it becomes a burden, then you need to slow down and take a breather for a while. It could be that you haven’t rest in a long time and you should definitely do that.

Your body and mind will only take it so long, and eventually, the mechanism will break.

Your body and food

One thing that I’ve been doing for a while now is that I regularly go to the gym, and I try to eat healthy food as much as possible. With protein-rich food and regular exercise, you are making sure your body can last longer.

Some online gurus for some stupid reasons advise you to cut back on the gym, cut back on resting, and whatnot. I truly don’t know why they say such things. 

Some reason that you only do it for a few months until your business thrives. But what happens when the few months turn into years because you are still working and waiting for your business to thrive.

Your body and mind are deteriorating, while you wait for the success to hit you. But it won’t hit you (but burnout will) because you are not taking care of your body and mind. You need to rest, exercise, eat healthily. 

You need those things to succeed. You are an entirety and not a combination of pieces, from which you can shut down one part and live a normal life. 

You need everything you have, and when that is the case, you also need to make sure you repair everything you have. Logical!

Sleep and rest

When I was rushing and working insane hours, every single day, I also cut back on my sleep. I thought I could survive with 5 to 6 hours of sleep. When, in fact, the more you sleep, the more refreshed you are. 

It doesn’t mean you should never get up from the bed. It means that when you wake up, you get off the bed and start working.

With 9-5 jobs, you naturally go and do your job, but when you get back home, you work on your online business, but when it comes time to sleep. You do that too.

You see, brains need rest, they need sleep. And while our brains never shut down, you can think of sleep as a defragmentation process. 

During the day your brain gets fragmented, it processes new bits of information. It gets bombarded with stimulus. New thoughts, feelings, visuals, audio, also the food you eat signals different things to your brain.

Your brain is active even if you would lay on the couch without moving a muscle. It’s still processing an immense amount of data and information.

So if you don’t give your brain any rest, it will surely overheat, and you can welcome burnout to your life.

To avoid that overheat to happen, go to sleep early. Don’t activate your brain later in the night anymore. Don’t take your mobile phone next to you and surf the web. Read a book or just lay down and relax from the day.

With enough rest, you will see how your performance the next day is totally on another level. Sleep and rest do that. I believe you can relate when I say that if you only slept 3 hours a night. You surely don’t feel too energized the next day.

When you only sleep 1 hour a night, the feeling is even worse. When you sleep for 6 hours, you feel better, and when you sleep for 8 hours, you feel even better.

There’s a direct correlation to the amount of sleep you get and the performance you have the next day.

The more time you give your brain to process the data it had today, the better it can perform tomorrow. 

A final note

Working 7 days a week is exhausting, it’s doable, but it’s draining. With a healthy balance of protein-rich food, enough sleep, and the correct drive to do the work. You can work seven days a week. 

However, it’s healthy to have a break now and then. Taking a week-long vacation abroad can do miracles and gives you that extra energy you need to push it through the year.

Having an online business and working 9-5 job is a marathon long trial that many are not suited for. Not everyone has the stamina, the willpower, motivation, or drive to make it happen.

When you own an online business, you automatically work 7 days a week. It’s almost guaranteed. While you might think that the reason you build a business is exactly to quit working, well, it doesn’t quite work like that.

It’s after all, your creation, and you want to make it the best it can be, so you will put the time and effort into it. And most of all, you put your mind to it.

Working 7 days a week is doable, but rest, sleep, bodily exercises, and healthy food is required for you to keep up with this way of life.

20 Of The Best Quotes From The Top Managers In The World

Best_Quotes_From_The_Top_Managers_In_TheWorld

Being a manager is far from an easy task. It can be rewarding, but achievements always come at a cost. The responsibilities and daily activities of managers might be, at times, challenging, or might seem hard to achieve.

Managers are usually responsible for organizing and coordinating the activities of one business department to achieve a set of specific objectives successfully. 

A manager’s job is essentially to guide the department towards the achievement of the vision, mission, and goals of the organization. They control the resources assigned for the department’s activity and will set both long and short terms goals to achieve.

The variety of tasks and challenges a manager is faced with require managers to have a certain set of qualities that are not always easy to find in every individual, which is why great managers are so valuable. 

For example, the best and most successful managers all are characterized by excellent organization skills, effective communication, and the ability to lead a team effectively and to be followed.

A good manager is a good leader, and a good leader is one that establishes a culture of success.

The good news is that everyone can be trained to manage a company: some characteristics can be easily taught. However, only a few people learn to successfully lead and become great leaders, making such an impact that will be remembered. 

Hard work, ambition, and a touch of creativity are often required abilities, but still, they are not enough alone, especially in today’s competitive market.

Some of the greatest and most brilliant managers were able to become billionaires (many started from the bottom and worked all their way up to the top, thanks to their abilities alone) and showed the world that being a manager is a task that can suit everyone with natural leadership skills. 

Such managers can become role models for anyone wanting to become a better manager or to learn how to lead.

If you want to get inspired, here are some of the best quotes about management from the top managers in the world. Whether you are new to the world of management, or you just need some motivation to keep to influence your team positively. 

Or you just need a boost of energy, these quotes from some of the pros of the field will be very useful to both your personal and professional everyday life.

Sometimes a good, concise quote straight to the point can be more effective than long reports and figures, and that is the reason I crafted this list of twenty quotes from some of the best businessmen (and women) out there. 

Get ready to be inspired!

1. Marissa Mayer

“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” – Marissa Mayer (Business Woman and Investor, Co-founder and Executive of Lumi Labs)

2. Ronald Reagan

“Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” – Ronald Reagan (Politician, former US President) 

3. Howard Schultz

“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture. When you realize you’ve made a mistake, you need to cut your losses and move on.” – Howard Schultz (Businessman and Billionaire, CEO of Starbucks) 

4. Paul Hawken

“Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.” – Paul Hawken ( Entrepreneur, Author, and Activist)

5. Kat Cole

“Leadership is about the team – the culture they keep and embrace, it’s about empathy for your customers, clients, employees and the communities where you do business, it’s about doing the right thing for the right reasons, being confident enough to take risks and responsible enough to think of those who your decisions and risks may affect.” – Kat Cole (Businesswoman, CEO Focus Brand) 

6. Richard Branson

 “Train people well enough so they can leave, treat them, so they don’t want to. I have always believed that the way you treat your employees is the way they will treat your customers and that people flourish when they are praised.” – Richard Branson (Magnate and Entrepreneur, founder chairman of Virginia Group) 

7. John D. Rockefeller

“Good management consists of showing average people how to do the work of superior people.” – John D. Rockefeller (Business Magnate and Philanthropist) 

8. W. Edwards Deming

“What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.” – W. Edwards Deming (Engineer, Professor, and Management Consultant) 

9. Carlos Slim

“Profitability is coming from productivity, efficiency, management, austerity, and the way to manage the business.” – Carlos Slim (Billionaire, Investor, and Philanthropist) 

10. Indra Nooyi

“As a leader, I am tough on myself, and I raise the standard for everybody; however, I am very caring because I want people to excel at what they are doing so that they can aspire to be me in the future.” -Indra Nooyi (Business Executive, former CEO at PepsiCo)

11. Mike Huckabee

” A leader is the one who can outline the broad vision and the direction, and say here’s where we are going to go, here’s why we need to go there, and here’s how we are going to get there. A manager is the one who gets up under the hood and tunes the carburetor.” – Mike Huckabee (American Politician) 

12. Hillary Clinton

“Take criticism seriously, but not personally. If there is truth or merit in the criticism, try to learn from it. Otherwise, let it roll right off you.”- Hillary Clinton (Politician and former First Lady of the United States) 

13. John Quincy Adams

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” – John Quincy Adams (American Statesman and diplomat) 

14. Jack Welch

“Focus on a few key objectives … I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I’m really in the business of being the gatekeeper and the transmitter of ideas.”– Jack Welch (Business Executive, former chairman and CEO of General Electrics) 

15. Oprah Winfrey

“Forget about the fast lane. If you really want to fly, just harness your power to your passion.” – Oprah Winfrey (Media Executive, Actress, Producer, and Talk Show Host) 

16. Warren Buffet

“When you have able managers of a high character running businesses about which they are passionate, you can have a dozen or more reporting to you and still have time for an afternoon nap. Conversely, if you have even one person reporting to you who is deceitful, inept, or uninterested, you will find yourself with more than you can handle.” – Warren Buffet (Billionaire, Investor, chairman and CEO of Berkshire Hathaway) 

17. Jeff Bezos

“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.” – Jeff Bezos (Entrepreneur, Founder, President and CEO of Amazon.com) 

18. Henry Ford

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford (Business Magnate, Founder of Ford Motor Company) 

19. Marissa Mayer

“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” – Marissa Mayer (Business Woman and Investor, Co-founder and Executive of Lumi Labs)

20. Mark Cuban

“It’s not about money or connections. It’s the willingness to outwork and outlearn everyone. And if it fails, you learn from what happened and do a better job next time.” – Mark Cuban (Businessman and Investor, owner of the National Basketball Association (NBA)’s Dallas Maverick and of 2929 Entertainment) 

 “Part of leadership is knowing when to go ahead with a decision that’s within your authority because you’re really convinced it’s the right thing, even if other people don’t understand it at that point.” – Dr. Ingrid Mattson (College Professor)

From these quotes, you might have noticed a pattern: being a great leader is not about telling other people what to do. It is rather about understanding how to guide such people to do better and thus contributing to the organization’s objectives. 

Good managers are also leaders, and they do not only control but also inspire trust and provide clear guidance. 

One of the strongest characteristics of a leader lies in the great interpersonal influence that he or she can have on other people and the contribution, through such influence, to a better and more functional working environment, where the job gets done not only efficiently but also with excellent quality.

A great manager does not only focus on the execution of a plan, although planning is essential. Instead, good managing practices include the developing and the empowerment of the working force.

The best lessons about important stages of life are better learned from the experts. Not only their words can inspire us to follow their lead, but also they can make us become better managers who will have the capacity to influence others and to make positive changes in the business.

How To Sell Your Online Course – That One Guide

Selling an online course is far from easy. Even though so many gurus online say the opposite. Why is it hard, how can you improve sales and how to get that first course sale?

Well, this article is all about that. Getting that first course sale, and also discussing why it’s so hard to generate those sales and what needs to be in place to land those coveted sales.

Before we go into how to sell an online course, it’s worth establishing why it’s hard to sell online courses.

The first reason for failed course sales is that there are so many options, there’s so much supply, and course marketplaces like Udemy and Skillshare won’t make the journey any easier.

While Skillshare and Udemy do offer you an excellent platform to host and sell your course, this article is all about you owning an online business and wanting to host your course on platforms like Teachable or Kajabi.

Related: The 7 Best Online Course Hosting Platforms You Need To Know

The reason why I leave out Udemy and Skillshare platforms out of this article is that they don’t offer you the flexibility and options you need to build highly effective sales funnels and customer tracking.

But to get back into why it’s hard to sell an online course, one was the amount of supply, and another one is the authority. Or better said the lack of authority.

With online courses, it’s all about teaching, sharing knowledge, giving insights, revealing industry secrets. With this, the question arises, from whom should I learn from?

Authority comes into play, and if you don’t have that proven track record or results to show, the sale will be hard to make. However, in this article, I will be sharing a massive amount of strategies on how you can bypass some of the sale obstacles and how you can land those first sales.

Another thing that was mentioned was the supply. Skillshare, Udemy, LinkedIn Learning, Pluralsight, Alison, Coursera has thousands upon thousands of courses on offer.

There are already so many courses available that it’s not easy to go against behemoths like Udemy and Skillshare, though this is yet again something that will be tackled in this article. 

The final thing that is making the course sales from happening is the lack of traffic and the audience. If you don’t have eyeballs, you don’t have customers, and you don’t get sales.

As you can see, making online course sales is not easy; it’s far from easy. The easy part is creating a course, making those slideshows, crafting the material, branding, creating a website, building a funnel, all of these things are easy. That is all about creating an online course, which differs greatly from the selling part, which is the hardest.

What’s not easy is getting the money and making that sale — establishing trust between you and the customer. Trust is needed, and without it, you don’t get a sale. It’s that simple.

While this might already seem like, there’s no way I can sell my online course. Worry not, this article has so many things that will open your eyes, and in the end, you are more than prepared to get that sale.

Now, if you haven’t yet created an online course, this article won’t do you any good. In this article, we don’t focus on creating an online course. We focus on selling your online course.

Related: How To Create An Online Course – Full Guide

Let’s begin!

Audience profiling

As with any product, no one product is for everyone. Even if you think about a mobile phone. Not every mobile phone is for everyone. We are individuals with our own preferences. We like different things, and so do your customers.

You might easily start to sell our online course to everybody. Everybody wants to look good, and everybody wants to make money, no one wants to be alone. Sure! However, the methods vary, and that is what needs to be remembered here.

You and I, we differ, and so does your customers. The key to marketing and selling your course is audience profiling — not everything to everyone, but one thing to a certain group of people.

The world is so vast that there are always people like you that like the things that you do in the way you do them. It’s like they feel you are just like they are. So they make a connection with you. The feeling of “I’m just like you,” it creates a connection.

And that connection can be created only by being yourself and searching people like yourself. Your online course is about one thing, and that one thing is something that your people are looking for.

Now, I assume you have done your market research and course validation before thinking about selling your course to the masses?

If not, read “How to create an online course.”

Now, when you know who is your target audience, and you know what kind of person is the very best customer you could have. You are ready to go to the next stage, which is finding them!

Facebook audience insights

We are not trying to target everyone, we are trying to target VERY specific people, and for you to be able to do that, we go to Facebook and start finding those people.

Best place to start is Facebook’s audience insights:

The usual route is to target by demographics, age, gender, etc. However, with Facebook, we don’t do that sort of elementary targeting. We go for psychographics, and for you to do that, you will target based on interests.

If someone is interested in email marketing, and you are selling an online course on how to get more subscribers or something email related. You could type in the person name who is currently “dominating” that industry and tap into that audience instantly.

Understanding your audience and knowing what they like is essential. You need this information when you are building your sales funnel.

Page likes, top categories, demographics are all the information you need, for you to build a high performing sales funnel.

The very reason online business owners are going for Facebook ads is entirely because you can target potential customers so specifically and easily.

When you know the age, gender, and interests, you know what kind of ad you need to create. You need to create an ad that is precisely tapping into their interests. 

Showing an ad of a muscular man to a female who is interested in fitness is a wrong message. Why not show a muscular female? Precise ads for a precise audience!

With audience insights, you get to see if the target market is more about females, males, and what age group is more dominant than others. You will also see what devices they tend to use. Remember, preferences and one’s image, culture, and thoughts.

Apple and Android people think slightly differently about technology!

All this data will help you create a customer profile like never before. So many are saying to create your customer avatar, imagining all these features, hair color, eye color, clothes, etc. I mean, seriously? It’s nice and all, but we should focus on data and see what it shows to us. Not create our own imaginary friends.

With hard data, you can quickly see what works for what group of people.

Remember that course validation is one part of creating an online course, and Facebook groups are a wonderful place to do exactly that.

Related: How To Create An Online Course

At this point, you should already know who is your audience, what they like, where they hang out, what pages they follow, what is the typical age, and are they either female or male or both.

You will need this information when you are creating your sales page, ad copy, ad creatives, funnels, etc.

It’s about speaking with the right tone, with the right imagery, connecting on a more personal level, making sure that what they like is presented in the ad.

Organic audience profiling

Let’s assume you have a blog that is well established and drives a ton of traffic every month. Then I hope you have installed Facebook pixel to your website’s header code.

And if this seems too complicated, then I think you are not ready for some of the more advanced techniques presented in this article. Worry not, though. There’s a bunch of guides online that help you with the Facebook pixel installation.

But getting back to the subject. With Facebook pixel installed, you can create a ‘custom audience’ from the website traffic you are getting. The best part about this is that the traffic is more than likely the people you want to target.

If your blog is about finance and saving money, and your online course is about saving money. Then you are already having the right audience in place, and you can target them through Facebook ads very effectively.

By having a custom audience, you are already excluding a lot of people from your ad campaigns, which is a good thing because the targeting is more refined.

So in a sense, by having a Facebook pixel installed on your website, you are creating an audience in automation. But yeah, you need the traffic to do that.

The Facebook custom audience gives you the ability to slightly skip the audience insights part, as your pixel and Google Analytics already have this data available.

Audience summary

  • Do not think your online course is for everyone. It’s only for some.
  • Do not target everyone with your ad campaigns.
  • Study your ideal customers by using Facebook audience insights.
  • If you don’t have traffic to your site, paid traffic is the way to go if all other things are in place (authority and trust).

It feels like I’m still scratching the surface only, but the most important thing to know about your audience is that you are serving the few, and when they are happy, you can serve the many.

The insights to online course marketing

We started the article with audience profiling. And that is the very first thing you need to nail down. You need to be very knowledgeable about who you are talking to because, in marketing, you are always talking personally.

I assume that you are not a huge brand or a huge company with millions in your jacket pocket. So we do things on a smaller scale and focus on individuals and not to the masses.

One of the biggest mistakes online course creators do is that they start to market to everyone. That is not what we do here. We do things little by little and build the foundation for more prominent marketing.

You have to leverage small wins to bigger wins. You use strategies that work for a small online business owner. Trying to be bigger than you are, is not going to work.

We need to establish you first, and then you start to scale. You need authority before you can start scaling.

Value proposition and USP

Your online course in mind, what is the one thing that you excel at and what others can’t touch? What is your Unique Selling Proposition?

What is the thing your online course provides that others don’t? What do you offer that others can’t or won’t offer?

The thing about marketing is that every business does it, and when that is the case, you need to be different. You need to differentiate yourself from the market. You need to be better than the rest.

If you think that you have a better looking online course, higher production value, better branding, etc., while those could work, they won’t. You can’t fake results, and if a course that looks downright carbage next to you can show results that you can’t. It’s a win for the ugly one.

When you are creating your USP, evaluate what you can offer that is critical for the customer to have. They need to see the value in your offer, not the features. They want to see how the course can benefit them. 

And while the value is always about perceived value, it’s your job to show it to them.

For example, having a fitness course, you should show how you got results with your unique method and how no one else is talking about this miracle technique that worked wonders for you.

If you are selling the same thing in another form, how can you leverage your results and show that your course is better, even if teaching the same thing as your competitors?

Results, authority, trust. Critical components on building your USP. 

Manipulation

In marketing, it’s either about manipulation or inspiration. Either you manipulate a sale for yourself, or you inspire the person to buy from you.

If you are able to pull off both techniques at the same time, good for you!

Manipulation is about “tricking” people to buy your online course, creating a false feeling of urgency, scarcity, reciprocity, even fear of missing out.

Next, I’m going to list manipulation techniques that you can use or not use. I do want to say that use at your own discretion and use them to do good as they are very powerful techniques. 

Scarcity

Scarcity is about limitation, limited availability, or limited quantity. When we talk about courses, scarcity can be created by having an open and closed cart time period.

Scarcity creates the feeling of something being scarce and hard to acquire or get. This creates a feeling of value because your course is hard to get, so it must be valuable.

You can create this with limited time availability and, as mentioned before, having a period when your course is open for the public, after which you will close it for a few months, for example.

When something is seen as a limited edition, there’s a feeling of missing out, not experiencing something, not being part of something great.

Innovation

You are presenting something new and innovative. Something that is never seen before, and you bring this message forward on your sales page. Innovation creates perceived value and is about giving the customer the feeling of new and being at the forefront of knowledge.

Fear

Fear of missing out or fear of losing. Very much related to scarcity where you are making something hard to get. Fear is something that is ignited by these kinds of events, and when it hits, a sale is made.

Price

Price is one of the oldest methods of manipulating a purchase. Being the cheapest, having the biggest discount, being the most expensive. It’s not always about being the cheapest. You can also be a luxury option. Even with online courses, there are those who pay the big bucks, and there are those who don’t see knowledge as an investment.

Without going too in-depth with pricing (there’s more later in the article), let’s just say that if you are the cheapest, you are also the least valued. 

Because your course is the one that anyone can purchase, but having more premium pricing, you are one that only a few can afford, and thus, your knowledge is more valuable.

Remember, it’s all about perceived value!

Aspiration

Motivation, encouragement, short-term gratification. Aspiration is about creating these good feelings, future visions, and establishing courage to make the leap of faith. Making the customer trust you and see the vision you have for her. 

It’s nothing but words, images, visions, but they all paint a picture in the minds of the customer, and that picture can be made into reality with your course. 

Aspiration is about visions, letting the customer see herself in your position, or having something that is just one course away.

Urgency

Only one spot left! Only 3 days left! You are creating a sense of urgency when something is available only for a short period of time. Kind of the same as scarcity, but the urgency is more about timing. 

You’ve probably seen these countdown timers or these clocks that display how many days, hours, or minutes an offer is available. Every offer that shows you something like 30 minutes and so on is more than likely a fake offer and a way to manipulate you to buy the product.

Sometimes an offer is actually for real, and the offer actually expires after a certain amount of time. However, I’ve seen it being misused too many times that I don’t really see them effective anymore. Annoying more than anything and slightly cheap method of creating urgency, in my opinion.

Reciprocal

I’m not even going to try and pronounce that word, but it means giving something valuable in exchange for trust. Funnels are all about this. At the start of a funnel, you see this nurturing sequence where you are bombarded with free valuable information.

You might even get free resources and whatnot. It’s all about creating trust between you and the seller. When you’ve given a lot of free and super valuable information and insights, you start to feel indebted to the person, and this way, you are “tricked” into buying a product from them.

Now, I do have to say this is probably one of the best ways to sell, as it’s not so much about manipulation. There are honest people who want to help, and if you do this right in your funnel, selling your product is a good thing.

After all, your online course is about helping people, and if you need to educate your customers first, that’s only a good thing and actually even a preferred thing to do.

Promotions

-30% OFF! Discounts, Black Friday sales, flash sales, etc. are all promotions in which you are offering your course at a discount for a certain period of time. Inside a funnel, this is a very effective way to get those course sales. 

udemy_cyber_offer

Peer pressure

Have you seen a famous person or a celebrity promoting a product? Who wouldn’t have seen it! Right!

It’s about peer pressure, giving the customer the feeling of if that person uses this product, then it must be good. A celebrity can, in some ways, lift the value of a product just by being next to it. The celebrity is seen as someone who is admired, other words valued. 

So having value next to a product attaches value to the product. Weird but effective. It’s like you are using the same product as someone with a “higher status” than you.

With online courses, if you can get a quote about the course from an online influencer, it might just improve your sales.

Inspiration

Above was all the ways you can use manipulation to “trick” those sales to you. Next, I’ll show you what inspiration in marketing means and how to do it.

Inspiration is a very different story and something that isn’t easy to pull off. That might also be the reason why you don’t see this technique used too often.

It even feels like it’s only for the big players — those with big and established brands like Nike and Apple. However, we can apply these principles to online course sales too.

Nike’s brand messaging
Apple brand messaging

As you can see from the pictures above, they are not selling you a product. They are selling you a way of life. 

While you might be thinking about how do you apply this to online courses. Easy. You talk from the perspective of change. You don’t talk about how this or that is only available until this week’s Sunday.

You start the conversation by showing them the improved lives they will have after taking your course. You will inspire them to take action, without some manipulation tactics thrown in there.

People don’t buy online courses for information. They don’t buy the knowledge. They buy transformation, a new beginning, a change to their current situation.

They want to achieve the next level in life, and your course can enable them to do that. Now, if you are thinking, how can your course create such a situation? 

Think about a Microsoft Excel course, for example. A person is not buying a course on excel. The person is buying the course so she can achieve maybe a better position inside her company. 

It’s never about the course, never about the features, but always about the endgame. 

It’s about the change you can create, and the results you promise with your course.

Inspire!

Sales Funnels

The audience selected, marketing tactics in place, it’s time to get familiar with funnels. 

nurturing_funnel_thecours

At the beginning of a funnel, you have the market, your audience, in other words. Your audience is, however, cold, meaning that they don’t know you, like you, and they certainly don’t trust you.

So we need a funnel to create that trust, connection, and likeability towards your online course.

We are, in other words, warming the audience for purchase. One of the biggest companies offering funnels, funnel training, tools, and resources is ClickFunnels.

I’ve taken courses such as One Funnel Away Challenge and can recommend that course for anyone interested in building funnels.

Related: One Funnel Away Review

But to get your funnel truly working, you need a few services in place or one service. ClickFunnels, as mentioned before, offers you a wide variety of tools and resources to get your funnel on gears.

What I like to use is WordPress, Elementor Pro, and ConvertKit. And you can check my resources page for the latest recommendations for online course business and passive income tools.

Related: ConvertKit Review

Without going too in-depth into how to use those services together, or how ClickFunnels work, I’ll continue on the part of how you need to build your funnel.

Lead magnets

Every funnel starts with the audience. Your audience has desires, dreams, hopes, and fears. So your job is to tap into those emotions and bring a solution to their struggle with your online course.

Lead magnets are a quick solution to a struggle your audience is having. It’s a freebie that you give in exchange for an email address.

Email address is then used inside the funnel to nurture, educate, and promote your course.

If you’ve seen these “freebies” that pop-up when you visit a website, that is the front end of the funnel. It always starts with the same “get this; give that.” That being your email address. Online businesses love to build that email list. It’s an asset, in the end, so yeah, it makes sense.

Lead magnets you can create:

  • Tools & resources guide
  • Checklists
  • Small workbooks
  • Templates
  • Tips & tricks PDF
  • Insights PDF
  • Case study
  • Report
  • Secrets PDF
  • Compilation of articles
  • Coupon
  • Free mini-course
  • Course module from your online course
  • Webinar
  • Audio clip
  • Cheatsheets
  • Quick-start guides
  • Email mini-course
  • Quiz or a survey

As you can see, the list is pretty long, and these are only some that I’ve encountered so far. The general idea is that the lead magnet should be something that can be consumed in around 5 minutes or less. 

However, webinars and free mini-courses can and should be a bit lengthier. 

The whole goal of lead magnets is to capture the audience and nurture them for sale. Remember, you need to know your audience pretty well, to be able to create the desired lead magnet.

The best lead magnets evoke curiosity, are simple and easy to catch. Meaning that they are easy to get and understand. Your leads are always looking for something, and if you know their biggest desire, create a lead magnet that solves their struggle and present it to them.

lead magnet example

For a few reasons, I think lead magnets are getting saturated and feel like the effect they are creating is less and less. For a few years, lead magnets provided insane value, and nowadays, people are more aware of the agenda behind them. So giving that coveted email address isn’t so preferred anymore, so there’s a resistance coming up.

Facebook ads are more than anything, lead capturing, getting leads that turn into customers for your business (inside a funnel). But when everyone is doing the same thing, it comes saturated and less effective. But then again, this is the beauty of marketing. It’s ever-evolving. Funny enough, the principles are not.

When you are creating lead magnets, remember that the magnet should not be a total cure for desires. It should not be like “offer the option A and then sell option A+.” You need to sell option B. If that makes sense?

When a person has received, let’s say a mini-course on how to use Photoshop, and then you go and sell advanced Photoshop training. The person might feel like they already know enough of Photoshop. However, when you teach how to make money with Photoshop skills, the game changes.

A lead magnet is all about pre-framing a lead to understand the importance of your online course. The better the framing, the easier the sale.

When you end your lead magnet with a CTA (call-to-action), you are guiding your new lead to the next thing. And the next thing can be more training, giving more value, or presenting your online course for purchase.

Email marketing funnel

After a lead magnet is done and active, you need to guide your leads inside your funnel to an online course.

And it all starts with the email address you got earlier, by giving them your valuable freebie, you got an email address in exchange. Now, you will start your email nurturing sequence. 

This isn’t something new and flashy, this is being done, by almost every digital marketer and online business out there, and if you are not already doing, it’s about time you do.

As I mentioned previously, you need different services to build this and one good option is to use ClickFunnels, to build all of this. I use WordPress, Elementor Pro, and ConvertKit together to accomplish what you can accomplish by just using ClickFunnels. But it’s up to you what you use.

The “usual” email marketing funnel

What is being taught and what is being used is a 7-8 step email funnel.

The sequence is as follow:

  • Day 1. Introduction/ sending the freebie via email
  • Day 2. Your backstory, why you matter, why should they listen
  • Day 3. Value email, giving something valuable
  • Day 4. Value email can be a video series, freebies, insights
  • Break
  • Day 6. Course pitch, building anticipation for tomorrow
  • Day 7. Objection handling email
  • Day 8. (morning) Online course offer
  • Day 8. (afternoon) Frequently asked questions email
  • Day 8. (evening) Online course offer, last call

The list you see above is an email funnel. That funnel is nothing special and is pretty much a basic form of an email funnel. The main goal of an email funnel is to build likeability and trust. 

You need to build that trust to sell your online course, and email is a fantastic way to do it. Effective?! Debatable.

The thing with emails is that they might not get opened, which creates the need for volume. With enough traffic, you can slowly see how your funnel works and what parts in it do not.

With modern email service providers like ConvertKit, you can A/B test different headlines and see what emails get opened and what goes past unnoticed.

Related: ConvertKit Review

With email marketing, it’s all about testing. Testing headlines, copy, images, offers, sequence, breaks, etc. Slowly but steadily, you will see your conversion percentages, and with math in your mind, you can start to pour in ad money and scale your business to new heights.

However, as cool and fantastic as it sounds, scaling, and building the funnel is not easy. While we can build funnels, creating a working funnel is another thing. It requires resources, and if you don’t have the money, you have to do it with time.

Organic traffic comes with time, but if you don’t have that. Then you probably have money, so you can go and try ads if they could bring you the results you are looking for.

Educating vs. selling inside a funnel

While we are still in the funnel side of things. It’s important to notice that there’s no one single way that is effective or that creates better results than another.

Your audience is always unique, and the way they speak and act online is unique. So when you are creating your funnel, you can either go directly to selling, or you can educate them before the sales pitch, or you can entertain. It’s up to you how you approach your future students.

When you are attracting people to join your world, you might go the education route. Educating them on why they need your services, why they need you, and your course.

99.9% of the people that meet YOU online do not know you, like you, or trust you. So educating them and giving them value inside your funnel is crucial.

Make them comfy and earn their trust. But don’t demolish that trust after the sale!

Online Course Sales

When you know who is your audience, you know how to create a lead magnet to attract them to you, and you have your email sequence ready. It’s time to make the final step ready and create a sales page and those sorts of things.

Making a sale is never about pricing. I’m not even going that route of pricing your course at $40,000 and saying it’s not about pricing. Price matters, but not that much. We keep it at $3,997 and below for now.

$3,997 is already a premium-priced course, but it doesn’t mean you can’t price your course that high. It’s all about who you are, what you can offer, what results can you promise, what value do you provide, etc.

Remember, it’s about perceived value. For some, learning a new skill, like being better at dates, is necessary, and thus they are willing to pay high dollars on learning such skill. For some, learning such a skill is not worth anything.

So making course sales is always about the selected audience and their needs, not everyone’s needs.

Next, we will go through what you need to have in place to make those course sales. And even though you have these in place, you still need to tweak the offer, copy, images, etc. to make everything work together seamlessly.

Online course hosting

For you to be able to sell your online course, you need to make sure you have a place where you host the course.

You can either host your course on your own website or on a stand-alone platform like Thinkific or Teachable.

Related: The Best Online Course Hosting Platforms

In the above article, I have laid out the best online course hosting platforms for different use scenarios.

What’s important to know is that different platforms offer different features, integrations, payment plans, etc. 

So make sure you read the article so you can decide which platform suits your needs the best.

You can read my current recommendation from my resources page.

Sales page structure

As you already know, there’s a sequence to things and why it’s important not to go after the sale right away. The same thing applies to your sales page. When a person lands to your sales page, it’s a good habit to establish a connection with the buyer.

Do you like to be sold at? Probably not. 

So you need to build a sequence to your sales page. First, presenting your students what your course is all about — a strong headline, accompanied by a strong sub-headline.

Make sure to be clear, consistent, and also tapping into the struggle they have.

You can check an example here.

That is my online course, and I’ve implemented a lot of strategies into it. There’s transformation phase, backstory, creating connection through similar emotions, showing features from the perspective of needs.

Establish a connection, tap into desires, be on their side, share the struggle, and show how you conquered the struggle.

It’s important to show that you’ve gone through what they are struggling with. People want to learn from someone who has experienced what they are currently experiencing.

It’s about giving them a vehicle to get from their current situation to their desired situation. They have desires, and your course is a way to give them what they want.

Now, here’s the hardest part. No one can teach you how to write good copy, and the reason is that you have your audience, and inside that audience is a certain language and culture. 

Great copywriting comes from within you and understanding your audience’s needs. You also need to know how humans behave and how people make buying decisions.

Related: Who buys online courses?

The signs on your sales page

When a potential customer comes to your sales page, the more you have going on in it, the more likely the prospect is going to bounce off and continue elsewhere.

So keep your sales page pretty, simple, to the point and avoid using red color in it as it can create a feeling of danger within the prospect.

When the sales page is inviting and not full of clutter, it’s easy to navigate, and the prospect knows exactly what he/she is getting, then you’ve done a great job with it.

You might feel at this point that it’s so hard to sell anything, and there are so many things that have to be considered. While that is true, I would say that take your time and build your sales funnels, pages, and sequences step-by-step, and little-by-little. 

There’s too much to get right at the first go, so it’s better to do it slowly and improve over time.

Offer creation

You are not selling an online course. You are selling an offer. That is one of those things I learned in One Funnel Away Challenge.

Related: One Funnel Away Challenge Review

While you might be thinking that you are selling an online course, you should think of it from another perspective. Essentially you are selling a course BUT also so much more, and that is shown as an offer.

Offer is your course, bonuses, features, benefits. It’s everything you can cram into the one price you are giving your students to.

It’s all about making your offer sexy, irresistible, must-have, no-brainer, something that is dumb to leave to the table.

While you can see from the picture above, there’s a bunch of things listed in there, and if the listed things are more valuable than the price I’m asking, then there’s a sale. 

Now, you might be thinking, what if you lower the price, wouldn’t people then buy more likely?

The answer is no. Sometimes the pricing can backfire you and cause more damage than success.

And next, we will discuss the pricing.

Pricing

Price is a signal. Signal of something being either cheap or expensive, but only in the mind of the individual. You see, a $297 course can be expensive, or it can be a bargain. It’s always about the person who you are attracting.

Buying a $297 course today would be a bargain for me, and it’s because I’ve paid more than $1,500 for a course already — the viewpoint changes by the experiences you’ve had in your life.

The same applies to your audience, how aware are they about online courses, online education, and the benefits it can give them?

I’ve seen multiple times in Facebook groups where people can’t decide what price to give their courses. Should it be priced at $497, or is $697 too much? 

It doesn’t matter!

If you can’t get your course sold at the price you’ve given to it, rather than thinking about the price, think what more can you offer. Pricing your course too low will give the idea of you not valuing your course and knowledge.

Here are an example and the pricing mechanism behind it:

Now I’m not telling you to price your course at $97 (which is the lowest price you can set to a course). And I’m not even saying that this is the price I will keep my course at. It can go up, and it can go down.

However, the reason I priced my course at $97 is that artists, in general, are not too wealthy and because YouTube is filled with videos showcasing line art techniques. So there’s a lot of free supply already.

However, I do know that the information is pretty fractured, and getting a full picture of how to do professional line art is a challenge. So I’ve priced it at $97, and it feels like the correct price for such a course. 

There are few cardinal rules in selling. Are your audience willing to buy, and are they able to buy?

If for both of these questions, the answer is yes, then the selling just got easier. In my case, are they able to buy, that is a bit 50/50 situation right there, as said before artists aren’t the wealthiest of people?

So price your course according to your audience and the value you provide with your course. It does not hurt to check your competition, too, though I see this as a novice advise.

Testimonials

Why do you buy online courses? Why people buy anything these days? Results!

People want results, and the more results you can show them, the better. When people see that there are other people who got results by using your course, they are more likely to buy the course.

Testimonials are social proof, and social proof shows that your material works. This is what most course creators fail to do. Show proof!

It’s tempting to go and create your course, but creating a course without first testing your material and seeing if people get results, will only lead to bad results (for you).

Related: How to create an online course

If you don’t have testimonials, show your own results, and when you get customers, ask for testimonials. Ask if you could show others how they got results with your course.

And whenever you get better and better testimonials, you can either replace the old testimonials with new ones or stack the testimonials together, creating a catalog of customer success results.

Selling an online course, or any other product is part art and part science. Science is all about knowing how and why people buy. Art is the copywriting part, how to start a conversation with your future student.

Selling online courses is always shown to be easy and something that anyone can do it. When the reality is that, you have to have a lot of knowledge and experience before you can do it effectively. 

Luckily if you read all that was discussed and showcased in this article, you know more than a lot of people. You are already ahead of the pack by a long shot.

Summary

  • Know your audience
  • Build a funnel
  • Create a nurturing sequence with emails
  • Craft a sales page with a sequence in mind
  • Gather and add testimonials to finalize your sales message 

How Often Does Udemy Have Sales?

when_does_udemy_have_sales

Udemy is an online learning platform where people can find and access a huge range of courses. With everything from finance to language and video editing to beauty, there is a course for pretty much anything.

Udemy has sales roughly 9 times a year. Most of the sales occur at the beginning and at the end of the year. Valentine’s day offer and black Friday offers are one of the many sales Udemy offers throughout the year. 

Udemy offers over 100,000 courses, and the price for these is often very reasonable. However, many times, one will enter the Udemy website to be confronted by offer after offer. 

Is Udemy always on sale, or are there regular yet intermittent sales? In this article, we will take a look into what sales Udemy offers and when you can access them.

In short, the company, Udemy, always has some sort of active offer on their courses, but they do have special events at different times of the year in order to promote their product even further. For example, they will offer further discounts for Cyber Monday and at the start of each year.

A little bit about Udemy

udemy

Before we go into the details behind the sales, you may find it useful to learn a little bit more about Udemy and what exactly it is that they do. 

Udemy is a portmanteau of the words you and academy and is a learning platform that is based online and uses online course material as well as online instructors. 

The company offer a massive range of courses suited to a huge variety of learning needs, and currently offers these course in over 60 different languages, making learning accessible to you wherever you are from in the world.

The company was started in 2009 by a man called Gregg Coccari and currently serves over 40 million students worldwide. Learning online has become hugely popular in recent years due to the fact that many people live busy lives and would like the option to work their studies around their current job or their family life. 

With the cost of university education skyrocketing, a lot of people find that they simply do not have the funding for such education and so opt for something like Udemy to achieve an education at a much lower cost.

Are Udemy courses always on sale?

More often than not, when you log onto the Udemy website, you will see courses offered at a value way below their RRP (Recommended Retail Price), for example, it is not unusual to find a $200 course being offered for as much as ten percent of that price. But why is this?

There is some evidence to suggest that Udemy’s algorithm actually discounts everything to a brand new user, for example, if you were to visit the website for the first time, you would see all prices on all courses reduced to sometimes as little as just $10! But how would the company ever make any profit by offering their courses at such a low price?

The answer is simple, once a new user signs up for one of these heavily discounted courses, the prices then go back up, but Udemy will regularly contact the now signed up user with further, more personal offers that encourage them to invest more into other courses.

One major benefit to this knowledge is that any user signed up or otherwise can, in fact, access the discounted courses at any time by simply logging onto the site with a different computer or through a private browser. Clearing your cookies within your regular browser will also bring up the sale when you next visit the website.

What type of courses will be on sale?

As we mentioned previously, when you first access the Udemy website, all of the courses would be on some sort of offer or in some sort of sale, there is no definition by course type during these sales and anything you would like access to can be found in these sales.

However, during the various different annual events, like the Black Friday sale, for example, there are a handful of courses that will not be available because the course instructor has the choice to opt-out of the sale, although this is rare, it does happen.

udemy_flash_sale

What is Udemy gaining from constantly having a sale?

You might think that a company that is continuously putting their products on sale is never going to make a profit. It just doesn’t seem to make any sense, but there is a logical reason that these courses are always on offer.

If a company were to offer the same selection of courses as Udemy does, but at a much higher cost, it would be likely that fewer people would purchase courses from them. 

But when a business like Udemy gives this immense range of courses at a very affordable price, they are much more likely to gain many more customers and website traffic, too, meaning that they sell a whole lot more courses and in turn, make an excellent profit. 

This information is backed up by the fact that Udemy currently has over forty million users and counting, and if each of those users brought a $10 course each, that is a total of $40 million already.

In addition to this clever marketing technique, Udemy will constantly keep in touch with its users throughout the year with emails of special offers and discounts, further encouraging them to buy courses.

When does Udemy have sales?

We have already talked about the many different events that happen throughout the year, causing Udemy to have yet another sale, but if you wanted to full list of their official sale dates and what they are for, here it is.

  • New Year Sale-Held in January
  • Flash sale for 3 days-Held in January
  • Valentines day sale-Held in February
  • Buy more, save more (the more courses you purchase, the more money you will save)-Held in March
  • Mothers Day sale (USA)-Held in May
  • Back to school sale-Held in August
  • Black Friday sale-Held in November
  • Cyber Monday sale-Held in November
  • Christmas season sale-Held in December

If you are an existing user of Udemy and you do not want to wait for these annual event sales to come around, you will definitely find a whole host of offers flooding into your email inbox on a regular basis. 

As we have already mentioned, you can also clear your browser cookies or use a private tab to see the new user sales once again.

What kind of discount can you get from the Udemy sales?

When looking at the annual event sales, there may be a different percentage discounted depending on the event. 

For example, Udemy’s Cyber Monday event is offering up to 95% off all courses, however on viewing the website you may notice discounts of around 50%, which is still nothing to turn your nose up at. 

udemy_cyber_offer

During this type of sale, you will often find that most courses will be offered at $9.99.

When you first access the website and are introduced to the new user sales, the price can sometimes be as little as $10 for a course that would usually cost ten times that amount. 

This is a very attractive price for someone who is just being introduced to the website and, as we mentioned earlier, a very good sales technique.

In most cases, the price that you will pay for your Udemy course will be heavily discounted, and you will never pay anywhere near the recommended retail price of the course.

When will the next Udemy sale be held?

If you are a new user on Udemy, you will be able to access a sale right away by simply clicking onto their website to be offered the new user prices on all courses, so it is well worth taking advantage of this offer and stocking up on all of the courses you wish to buy.

If you are already a Udemy user, you can, of course, access those new user prices once again by using the techniques we have already talked about, which are;

  • clear your browser cookies
  • use a private/incognito tab on your browser
  • use a different computer

It is also worth noting that if you are going to access the new user discounts this way that you should use a different email address to sign up with than the one you originally used; otherwise, the prices will not apply.

To see when the next annual event sale will be held, just take a look at the list above. As you can see, there are plenty of events held throughout the year, which will see the course prices drop dramatically.

Should I wait for a Udemy sale to buy one of their courses?

The short answer to this question is no. As we have talked about, the website offers great discounts to new users that can also be accessed by existing users and so there is no real point in waiting for one of the annual event sales to begin when discounts can be found all year round.

Conclusion

We have learned today that no matter what time of year it is or how long if ever you have been using Udemy, that you will have access to some sort of sale at all times. 

With the cost of “formal” education being as high as it currently is, it is well worth looking for a course that would suit your needs on a website that offers such affordable deals.