Here’s a compilation of conversion rate studies and observations throughout multiple media and company sites. To give you a rough idea of how online course funnel works.
Here’s a short breakdown on conversion rates:
The conversion rate for a landing page:
Page offering a free opt-in, in exchange for an email address.
Industry (compiled):
Average (high-end): 18.28%
Median: 3.96%
Optimized/potential funnel: 70%
https://www.conversionbenchmarkreport.com/
https://www.crazyegg.com/blog/what-is-good-conversion-rate/
http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/
The conversion rate for a tripwire / SLO (Self-Liquidating-Offer) / BEO (Break-Even-Offer)
The main goal is not to make money but to cover the Ad expenses. A small value offer in the range of $7-47
Average: 3%
Reported values: 10%, 1-5%, 3%
Optimized/potential funnel: 24%
https://www.authorityhacker.com/tripwire-case-study/
https://www.clickfunnels.com/blog/sales-funnels-the-ultimate-guide/
https://www.clickfunnels.com/blog/find-leak-sales-funnel/
http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/
The conversion rate for an OTO (One-Time-Offer)
Your main online course offer a.k.a core offer with a discounted price. Usually in the range of $57-X97 (e.g. $297)
Average 5%
Reported: 10%, 2-10%
Optimized/potential sales funnel: 10%
https://crazyeyemarketing.com/blog/case-study-our-free-shipping-book-sales-funnel-launch/
https://www.clickfunnels.com/blog/find-leak-sales-funnel/
Average leaky sales funnel:
With $17 tripwire and $297 online course offer: $1,741
Optimized potential sales funnel:
With $17 tripwire and $297 online course offer: $78,456
