Conversion Rates – 3 Insights On Sales Funnels

Conversion Rates – 3 Insights On Sales Funnels

Here’s a compilation of conversion rate studies and observations throughout multiple media and company sites. To give you a rough idea of how online course funnel works.

 

Conversion Rates Infograph

 

Here’s a short breakdown on conversion rates:

The conversion rate for a landing page:

Page offering a free opt-in, in exchange for an email address.

Industry (compiled):

Average (high-end): 18.28%

Median: 3.96%

Optimized/potential funnel: 70%

https://www.conversionbenchmarkreport.com/

https://www.smartinsights.com/wp-content/uploads/2017/08/Average-lead-generation-rates-by-industry-2017.png

https://www.crazyegg.com/blog/what-is-good-conversion-rate/

http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/

 

The conversion rate for a tripwire / SLO (Self-Liquidating-Offer) / BEO (Break-Even-Offer)

The main goal is not to make money but to cover the Ad expenses. A small value offer in the range of $7-47

Average: 3%

Reported values: 10%, 1-5%, 3%

Optimized/potential funnel: 24%

https://www.authorityhacker.com/tripwire-case-study/

https://www.clickfunnels.com/blog/sales-funnels-the-ultimate-guide/

https://www.clickfunnels.com/blog/find-leak-sales-funnel/

http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/

 

The conversion rate for an OTO (One-Time-Offer)

Your main online course offer a.k.a core offer with a discounted price. Usually in the range of $57-X97 (e.g. $297)

Average 5%

Reported: 10%, 2-10%

Optimized/potential sales funnel: 10%

https://crazyeyemarketing.com/blog/case-study-our-free-shipping-book-sales-funnel-launch/

https://www.clickfunnels.com/blog/find-leak-sales-funnel/

 

Average leaky sales funnel:

With $17 tripwire and $297 online course offer: $1,741

Optimized potential sales funnel:

With $17 tripwire and $297 online course offer: $78,456

Juha Ekman

Hi there, I’m Juha Ekman. A few years ago, I started my online business selling online courses and digital products. Ever since then, I’ve been obsessed with learning, especially learning marketing, sales, and everything about passive income. It’s been quite a ride, and there has been a lot of ups and downs along the way. This is the site where I share everything I’ve learned.