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ConvertKit Pricing In Detail And My Honest Review

If you are interested in ConvertKit pricing, and what it’s like to use the service. This review and pricing overview covers it all.

What is an email service provider?

An email service provider (ESP) is a service that sends emails instead of you sending those. ESP is a must-have service for online business owners of any size. It enables you to send broadcasts (emails in a mass), it allows you to do email sequencing and segment your email list among other things.

ConvertKit is one of many email service providers and not the cheapest nor the most expensive one. Somewhere in the middle, pretty much.

ConvertKit Pricing

ConvertKit is priced based on the number of subscribers you have. ConvertKit offers a single subscription plan that ranges from $29 to $3,999 per month, depending on the number of subscribers. If you have more than 5,000 subscribers, you can calculate the monthly price by entering the size of your email list.


ConvertKit pricing based on the number of subscribers:

Number of subscribersPrice

ConvertKit is by no means free or cheap, but it is affordable and easy to use. There are free options out there like MailChimp, but at a certain subscriber threshold, you would have to start paying for the service anyway. 

If you have a massive email list that requires a migration, ConvertKit offers that service for free if your list is bigger than 5,000 subscribers.

Otherwise, all the features are the same for every level. So it doesn’t matter whether you pay for 5,000 or 1,000 subscribers, you get the same benefits anyway.

If you want to know more, how has it been using their service for a few years? Do read further.

My review after using ConvertKit for around two years

In this review, I will go through all the features you can find from ConvertKit and how I have used them throughout the years in my online business.

One side notice: “I recently deleted my whole email list as I needed to do a 180-degree turn in my business (proof of this in the review).” -Luckily this is easy to do inside ConvertKit.

Check the table of contents to see which areas are covered (pretty much every area really):

Let’s dive in and see how ConvertKit actually works and why it’s easy to use and why I like them.


Subscribers dashboard

When starting from zero, your screen might show something else than a graph. And it’s only because you don’t’ have those subscribers yet.

In the subscriber view, you can see the total amount of subscribers you have and how many new subscribers you’ve gathered along the road. You can change the date range to see how are you progressing with acquiring those subscribers.

You will also see your average email open rate, average click-through rate, and the number of emails you’ve sent.

You can also go check your subscribers’ status from the list.

You can check the following types of subscribers:

  • All subscribers
  • Confirmed subscribers
  • Unconfirmed subscribers
  • Canceled subscribers
  • Complained subscribers
  • Bounced subscribers
  • Cold subscribers (the best feature ever)

In the subscribers’ dashboard, you can see all the different segments, tags, and products you have created inside ConvertKit.

Tagging subscribers

Inside CK (ConvertKit), you can create different tags. Tags themselves don’t mean anything, it’s only when you use them, they will get a meaning.

For example, you could create a tag called “In A Sequence.” Whenever someone joins your email list, they get this tag added (later shown in the visual automation part), and with that tag, you can see where your email subscribers are going. You can also direct them to different email funnels with the tags.

Tags let you segment people and also control who gets what post. You can create as many tags as necessary, just remember that the more tags you have, the more complexity you add to your funnels and email sequencing.

What I like about tags is that you can create funnels that don’t irritate people. No one wants to get bombarded with emails. With tags, you can easily control the flow of emails and how and when people receive them.

Segmenting subscribers

You can create segments based on:

  • tags
  • distance from a city
  • within a country or region (useful for the GDPR)
  • subscription date
  • first name
  • email address
  • custom field
  • cold subscribers
  • forms
  • sequence
  • products

As you can see from the list above, the segmenting is very fine-tuned, and you can create extremely subtle segments and send emails to a particular segment of people.

Segments become super useful when you want to send a certain broadcast to a certain group of people. Let’s say you have an email funnel where you offer a discount at the end of the email funnel. It’s not suitable to send a discount code to someone who purchased a product from you in the middle of the funnel only to get a discount email the next day.

You can create that kind of funnel with tags, but you can also use segments to do the same.

Product and service integration

CK lists some integrations on their platform, but it doesn’t mean that there wouldn’t be other integration available.

From the list above, I’ve used Gumroad integration and have seen it working extremely good.

Even though your course platform or service you are using isn’t listed. Services and platforms can still have the integrations made to CK. Thinkific, for example, has an option to integrate CK into its platform.

With a successful integration, you can get product data (I assume this feature works with integrations listed in CK) to your CK account through the integration.

Many services and tools offer integrations with CK, and that is one thing to keep in mind when choosing an ESP for your business.

Integrations are handy and sometimes even essential when you are building a funnel that works fully automated. With segments, tagging, and service integrations, you can make sure that the right emails are sent to the right people at the right time.

If you make a sale in Thinkific, for example, you want to make sure that the customer won’t receive a discount code the same day. But you also want to make sure there’s some sort of welcoming message that fire up after a sale happens. Or you can send a product feedback email a few days later to get insight into what the customer liked or didn’t like about the product.

All of the above can be made automatically with a well-developed email funnel.

Deleting cold subscribers

This is probably one of the best features of CK. You can actually delete subscribers that never open your emails (meaning that they are not interested in your services). This way, you won’t be paying extra for cold subscribers.

It’s more than likely that people sign up to your email list only later to find out that they don’t need your services or help anymore. It’s useful to have this kind of feature available where you can then delete the subscribers that don’t even open your emails.


Visual automations

Automations are essentially funnels. Except when we are talking about emails, we are talking about email funnels, which are slightly different from a pure product-based funnel.

Form and tagging

From the above image, we can see that the prospect signs up to a form, in this example, it’s a newsletter form (placed on a website). After the person has signed up for a newsletter, I put a tag called ‘In A Sequence’ to him/her. This will make sure that I won’t send too many emails to that person.

Email sequence

When the tag is active, an email sequence is activated. You can create automations to be as complex and sophisticated as you want or have a simple funnel like the image above.

The email funnel works in a very systematic way and will proceed based on the settings you’ve made inside the email sequence (later in this post).

Delay and removing the tag

In the funnel shown here, I’ve set a one day delay before I remove the tag from the subscriber. This way, I make sure that if I sent a broadcast, it wouldn’t be sent just when the email sequence has ended. So there’s some delay before the person gets another email from me.

The example above is the simplest form of automation you can actually have. As mentioned before, you can create as sophisticated and complex email funnels as you want. Just make sure it won’t go too complex.


Rules are somewhat of an old way of doing automation in CK. At some point, ConvertKit suggested that people would use automations as they are generally a bit easier to handle and maintain, and they are.

I’ve still made few rules for a few simple email sequences. I will probably transfer the rules to automations for better maintenance.

RSS Feed

If you would like to send an email whenever you publish a blog post, you can do that, and in an automated way.

Landing pages and forms

The Dashboard

CK offers you a good selection of forms and landing pages to choose from. In all honesty, I don’t use the forms or the landing page templates. I create my own using WordPress and Elementor Pro.

All pre-made templates and such can be useful for the ones who are not familiar with page builders.

I, however, like to brand my forms and landing pages as much as possible. I can also attach HTML-code and other excellent features to my landing pages to track visitors in high-detail.

While CK and other ESPs offer you these templates, my recommendation is to integrate the service with a world-class builder like Elementor Pro and brand your pages to your liking.

If you still want to use the pre-made templates, you can create different variations of them from the landing page and form tab. 

When you have created the form of your choosing, you can go and insert that form to your website in five different ways:

  • Javascript (I used to use this)
  • HTML
  • Share
  • WordPress (a shortcode, but you would need to install a CK plugin)
  • Unbounce

I used the Javascript (it works as HTML) and pasted the code to my site before I moved to use the Elementor Pro and CK integration.

How to create forms and how they work

The next example is how I use the forms.

You start the form creation by clicking the ‘New Form’ button. I select Form-> Inline -> “the most basic one”:

Instead of customizing the form in CK, I go to my website and create a form in Elementor Pro. Then I just connect the two together via CK and Elementor Pro integration. And the form looks like this:

Instead of this (CK form):

Above, you can see that with little effort, you can create something totally cool and unique that shows your brand the way you want it.

Integrating forms to your WordPress site

So how do you integrate the two together? How do you achieve these results?

Next, I will walk you through how to create these results. First, you need Elementor Pro (you can check my resources page for a link if interested).

With WordPress and Elementor Pro installed and active. You need to go to Elementor->Settings->Integrations:

Scroll down and apply the API key, which you can get from the CK settings area (Account info). Save settings, and that’s it.

If you have created the form already in CK, you can go and create a new form in Elementor Pro.

You need to select Actions after submit and select ConvertKit from the list.

Next, you will select the correct form (the one you just created) and point the fields. That’s all. Now you have a form that looks like yours, and that is integrated with CK.

If you want to embed a simple form straight from CK to WordPress, you can do that in the Widget area the easiest.

Select custom HTML and copy and paste the Javascript to this field. That will then display your CK form on your website, assuming that you use widgets and have WordPress.


Creating an email sequence

Email sequence allows you to send email after email (indefinitely if you’ve done that kind of sequence). 

An email sequence is one of those things email marketers know well. They know that once someone signs up to their service, they drive them to this email funnel, which is basically a funnel where the company sends you emails in a row and calculates that around 2% will buy the product at some point in the funnel.

ESP, like ConvertKit, is a marketing tool and also a service that enables you to contact your audience more effectively. 

It would be a pain in the butt to send a new welcoming email every time someone signs up to your newsletter. So that’s the reason there are tools like CK, that offers email sequences so you can welcome your subscriber to your world.

Email sequences are powerful as they guide the subscriber to any direction you want. You can pitch them your services, you can help them by giving them valuable downloads, or you can ask feedback and so much more.

To create an effective sequence, you must understand what did they sign up for. What was the reason you got their email address, and what did you promise to give them in exchange for that email address?

Many internet marketers offer some kind “free” downloadable pdf-file or such. These are called lead-magnets and while I won’t go into detail what they are, they are one way to get that email address.

An email sequence is a series of emails send with pre-made rules. You can create these rules inside the sequence:

Inside the settings, you can influence who gets an email and who doesn’t, and you can do this by using tags, segments, or other rules. 

What sequences can do is that they irritate the subscriber. This happens when too many emails are sent and/or a wrong person is inside your email funnel. 

If your site is about horses and you start to send emails about butterflies, it could be that you will soon have more unsubscribers than subscribers. So you have to be very clear what kind of email sequence you are creating and for WHO.

Sequence settings and reports

Inside the sequence settings, you can change when the email is sent, what email template to use, and who shouldn’t get those emails.

A rough sequence would be that current customers won’t get your discount emails on the same product they already purchased. But remember that you can always create extremely subtle and sophisticated sequences as you like.

For example, in automations, you can direct customers and non-customers to different paths and send them completely different emails. One would get feedback, thank you, or upsell emails, while the other would get cross-sell, offers, or downsell emails.

From the reports view, you can see how your email sequence is performing. 

From the reports, you can see what emails get opened and at what point subscribers tend to lose interest. Make your headlines striking and try to keep your audience engaged. If subscribers don’t open your emails, it’s pretty useless to keep them in your list, but what it also tells is that your approach is not working.

Different features in the email editor

To be completely honest, I can’t understand why it’s so hard to create an email editor that would actually work, and that would keep different styling and other header settings in place and working.

Creating emails with CK is not the best experience. I would have to say that this is the area where they lack a lot. I’ve seen the editor just flipping when I’ve tried to do some styling, changing the font color, or adding a header. 

Currently, I don’t like the editor, and it would be nice if CK could put an emphasis on the editor. It should be the #1 thing, after all, sending emails that look good and are a pleasure to read.


One thing I do like about the email editor is that you can personalize emails. This means that you can use subscribers’ first name automatically if he/she provided a name, that is. 

For example:

“Hello {{ subscriber.first_name }},

{% else %}


{% endif %}”

This means that Hello Juha, or Hello, will be presented if a person gave the first name or not.

Email editor has basic functions for headers, paragraphs, indents, images, attachments, etc. The usual, really.


Broadcasts are the one thing you need an email service provider. Try imagining you sending 700 emails, one by one. That would be the reality if you wouldn’t have a service to do that for you.

Broadcasts are what the name says, an option to send an email to your whole list, or to some segment of your list. Broadcasts are meant to be used when you want to inform your subscribers something. You either have a discount coming up, or you have released a new blog post or something. 

When you have a big email list, something like 10,000 subscribers, it’s an awesome feeling when you can reach 10,000 people at once by sending one email through your ESP.

How to create broadcasts

You can create broadcasts by clicking broadcasts and defining to whom you want to send your email to. As you can see from the screenshot, I’ve sent a broadcast to my previous list (I deleted my email list as I had a change of plans in my business).

And from the broadcast you can see, how many got the message, what was the open rate, and how many clicked-through and of course which one you pissed off and made unsubscribe. Or they could have felt that they don’t need your help anymore.

When creating a broadcast, you can define who sends the broadcast (you can have multiple email addresses assigned to CK) and to whom it will be.

Broadcasts have the new email editor, which you can’t see in the sequence emails yet (more than likely coming soon). With the new editor, you can create a bit more, yet, I’m not sure whether I like it or not. It does have a bit more features but still a bit clunky -maybe I’ll get used to it?

You can also do A/B testing with the headlines. Headlines are, after all, the first thing a reader notices. Creating attention-grabbing headline is important, and with A/B testing, you can test which headline received more opens. 

Strategy tip

Let’s say you have an email list of 10,000 people. You might send the broadcast to 1,000 first and do A/B testing and then use the best performing headline and send a new email (with the best performing headline) to the rest 9,000 people. This way, you will increase the open rate and reach more people.

When you are building a funnel, it might be useful to do A/B testing inside the email sequence. After a test period, you would leave the best performing headlines intact and maybe do a second round of experimenting with a new headline. Testing brings the best results.


Account settings

From the account settings you can access: 

  • Your personal information
  • The API key
  • Affiliate link
  • GDPR compliance setting
  • Email settings
  • Default time to send emails
  • Your address (shown in every email)
  • Custom domains
  • Billing
  • Billing history
  • Team and team members

I wouldn’t say that there’s anything special here, so I’ll just leave it at that. 

Email Templates

Email templates enable you to create different looking emails for different occasions. If you manage multiple different sites and brands from one CK account, it will make sense to brand your emails with each site. 

The default template is the one that has a green mark on it.

By leaving the account default as the one you use in your broadcasts, email sequences, and such, it will be that one that is used.

A final note

I’ve liked ConvertKit from the very beginning when I started to use an email service provider. I remember the moments when I had trouble with the service, and I posted on some Facebook group something about ConvertKit; Nathan Barry (the founder of ConvertKit) stepped up and helped me with my issue and concerns. 

I would say that those little things here and there really make a difference. And to be honest, I have always liked it when the CEO is a part of the company and actually helps us out. It feels like the business matters to him and that he is willing to put his energy and time to the business.

It’s easy to outsource many things in your business, but when the top management is aiding you, you feel like things are how they should be.

I like the simplicity that ConvertKit is offering, I think the automations work nicely (though they could be better, for example, where is a resend when someone hasn’t opened an email?). You can accomplish a lot with those, and managing email sequences right through automations is also a nice touch.

ConvertKit has served me well, but if you would like to know my current recommendation for an email service provider, do check my resources page and see what ESP I currently use is.

Juha Ekman

Hi there, I’m Juha Ekman. A few years ago, I started my online business selling online courses and digital products. Ever since then, I’ve been obsessed with learning, especially learning marketing, sales, and everything about passive income. It’s been quite a ride, and there has been a lot of ups and downs along the way. This is the site where I share everything I’ve learned.