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Email Open Rates

Here’s a discovery on email open rates, click-through rates and getting that online course sale with email marketing. While email marketing is seen something of a holy grail, we can say that it lacks some serious selling power. Check the infographic below and determine yourself if email marketing is a viable option for you or is there another way, a better way to generate those sales. More efficient way.


Email open rates


Average email open rate:

20% across industries

Average email click-through rate:

2.5% across industries

Average email to purchase rate:

2.0% across industries




Juha Ekman

Hi there, I’m Juha Ekman. A few years ago, I started my online business selling online courses and digital products. Ever since then, I’ve been obsessed with learning, especially learning marketing, sales, and everything about passive income. It’s been quite a ride, and there has been a lot of ups and downs along the way. This is the site where I share everything I’ve learned.