Here’s a discovery on email open rates, click-through rates and getting that online course sale with email marketing. While email marketing is seen something of a holy grail, we can say that it lacks some serious selling power. Check the infographic below and determine yourself if email marketing is a viable option for you or is there another way, a better way to generate those sales. More efficient way.
Average email open rate:
20% across industries
Average email click-through rate:
2.5% across industries
Average email to purchase rate:
2.0% across industries