The Next ‘ONE FUNNEL AWAY’ Challenge Starts On

What is the one funnel away challenge?

One Funnel Away Challenge is a 30-day challenge for online business owners to up their game by creating a funnel that generates cash passively and in a totally automated way.

If you are utterly new to funnels. The following picture explains the funnel principle pretty nicely.


So you have leads coming in from multiple sources and customers coming out from the end of the funnel.

That is a funnel, and it works like a charm when you get it going. However, getting it going is another thing altogether, and that needs more in-depth knowledge.

That is where Russell and the One Funnel Away Challenge comes in. OFA is precisely the training you need when you need to build a funnel, but you just don’t know how.

Inside the training, you will get coached by Stephen Larsen and Julie Stoian on top of Russell, giving you in-depth training videos on the various aspects of a funnel.

If there’s one training that gives you everything you need to know about funnels, I would say this is the training.

The OFA has a pre-training part and 4 weeks of funnel training. The challenge starts from week 1, and the pre-training is for you to get your gears in flame.

But the big question is, why would you join? What makes funnels so good and interesting? Why this training?


Being a small online business owner and wanting to automate things to sell your knowledge and services, you need funnels. You can’t grow your business if you are trading your time for money.

Funnels are meant to take the selling and marketing from your hands to an automated system that handles the selling AND marketing for you. That is the fundamental reason why funnels exist. To automate your business growth, giving you time to do other things, like improving your products and services.

You have a business, and you feel like you are doing so much work for it. You only have so much time in your day, and it feels like everything you do only creates a small ripple in the vast ocean of markets.

Rushing and hustling, these things will eventually burn you out. You are trading time, sweat, and tears for money. How would you feel to trade your time to what you want, and watch the income rolling to your bank account in automation?

That is a funnel right there!

Funnels enable you to free yourself from the daily tasks to new things and opportunities.

But is it really so easy? Is this actually possible?

One Funnel Away Challenge provides you one huge bonus on top of the already awesome training, and that is 30 different ways to build a funnel in 30 days. And this information comes from 30 different millionaires who generate that mentioned passive income in automation with funnels.

So there’s more proof than is needed!

So what about the challenge, what does it have, and how was it?

The Challenge

30 days to launch your first (or next) funnel, only 30 days to build a funnel that generates money on automation; THAT is a CHALLENGE!


From who?

Russell Brunson is the co-founder of ClickFunnels and also one of the coaches inside the One Funnel Away Challenge. Russell has been in the internet marketing scheme years already and is one of a beast when it comes to marketing and selling with funnels. 

He breathes and lives funnels and is the no. 1 person to learn about funnels. He did create a multi-million dollar company around funnels after all.


Creating a belief


  • PT-M1: You Must Believe
  • PT-M2: Failure
  • PT-M3: Who Not How
  • PT-M4: 10x Secrets
  • PT-M5: Belief
  • PT-M7: Mission Review

Pre-training is all about getting you to the right mindset. We, as online entrepreneurs, carry different baggage, and sometimes we might have certain false beliefs towards things.

This training is all about breaking your false beliefs and showing you what is possible. If you don’t believe that you can be successful, you probably never will be. If you don’t see how you can provide value, and how you can get paid for it, you will not succeed.

For you to get out of the rat race, and for you to get more out of your life, you need to start thinking differently. Online business is not about you, it’s not even about the product or service you are selling.

You are selling people their desired-self image, results, wins, and success. In the pre-training week, you will learn how to overcome obstacles, and more like why obstacle is the way.

You will also learn the 10X Secrets, which absolutely blew my mind. It’s funny how your mind experiences a shift when you learn something completely new and something you never thought of. That is what happened to me.


This is a concept that I did not see before this training, while I had been in the online business for a while already, concepts thought in the OFA training are just plain brilliant. They just open your eyes and make you see how marketing actually works.

I would even go as far as saying that the pre-training was already worth the price!



Week 1

Hook - Story - Offer


  • PT-M1: You Must Believe
  • PT-M2: Failure
  • PT-M3: Who Not How
  • PT-M4: 10x Secrets
  • PT-M5: Belief
  • PT-M7: Mission Review

Week 1 is where it all starts. The CHALLENGE IS ON! It’s exciting, and it’s nerve-wracking at the same time. However, the very best thing about this challenge is the Facebook community in which people can comment and share success with each other.

People go crazy with the challenge, and everyone is pumped up, it is, after all, one of the best training there’s available about funnels and online marketing. As the pre-training is already so good, the first week and the first day already gets the blood rushing and make you ready for the challenge.

Week 1 is all about offer hacking, offer sequencing, and even creating your product. Remember that building your very first funnel is a challenge, and the homework, tasks, and other things that are presented to you on a daily basis requires hard work from you.

However, having that 1-2 hours each day is already a lot of time, and you can accomplish a lot in that time. I remember how much fun it was, and people take the training a bunch of times, even when they already have access to the material. Yes, the material will be available to you after the 30-day challenge is over.

However, my recommendation is to keep up with the pack, as it makes the whole process so much more fun. It really does!

I remember creating my product in those 30 days and building the funnel and all, so it’s all doable though it requires a lot of effort from you. That has to be said.

In the first week, you will also learn how you can monetize your product and services from a completely new perspective. Day 2, on week 1, is called Greatest Showman, and in that training, you will learn why people buy products, even the same one in a different package.



Week 2

Your Hooks And Stories


  • W2-M1: Publishing
  • W2-M2: Epiphany Bridge
  • W2-M3: Your Origin Story
  • W2-M4: Hooks, Hooks, & More Hooks
  • W2-M5: Catch Up Day
  • W2-M6: Catch up day
  • W2-M7: Mission Review

If week 1 was all about offer hacking and learning how sequencing works inside the funnel. Week 2 is about selling and marketing. Week 2 is an absolute blast (sorry, but I just have to be honest here, it’s so good)!

In week 2, you will learn how to use stories, hooks, and your backstory for your benefit to make a sale and to persuade people to buy your products and services.

In marketing and selling, it’s not so much about the logical part of your brain that makes the decisions. The part of your brain that makes decisions is called amygdala (also called lizard brain or reptilian brain), and when you can tap into that part of the brain, the game changes.

In week 2, you will learn the importance of talking to your audience through stories and creating that connection with the prospect. As we are building funnels, we are kind of inviting people to our world, and we have to make sure they feel welcome, and more than anything, they feel like they are the same as you.

Week 2 shows you ways to break false beliefs, just like they do in the pre-training. We have to remember that beliefs you feel right now are right and can’t be changed without a strong counter belief that breaks your own beliefs, and that is what is thought in week 2.



Week 3

Creating THE Funnel


  • W3-M1: Core Funnel Strategy
  • W3-M2: Your Share Funnel
  • W3-Bonus
  • W3-M3: The Squeeze Page
  • W3-M4: The Sales Page
  • W3-M5: The OTO Page
  • W3-M6: Members Area
  • W3-M7: Mission Review

It’s GO TIME! It’s week 3, and it’s all about crafting your beautiful funnel. Funnel that works on automation, bringing leads, and creating customers. It’s a delinquent step-by-step process that takes a cold lead to a happy customer.

Inside the training, you will see how exactly a core funnel strategy works. How to design and craft your squeeze page, sales page, and OTO page. This week of the training is super insightful and interesting as you get to see how Russell’s brain actually works, how he designs his funnels, and how they are formed.

Squeeze page, sales page, and OTO page all work slightly differently while they do have the same hook, story, offer concept behind them. It’s downright hilarious when you see other marketer’s funnels and also sales pages, and you see the template they use.

You can not unsee when you see it. That is pretty much what this week will bring you. That vision and clarity on how sales pages work and also WHY they work.

The sales page is your main page, where the sale happens, so your online business must know how it should be structured. With correct sequencing and rhythm, in place, prospects become from cold leads to warm and happy customers.

Even the sales page has a funnel built-into it. You just need to see how it works, and then you can implement the information to your own business.

Week 3 teaches you how offers work and how you present your offer. You are not ultimately selling a product or a service, you are selling an offer. Funnels are about offers, and your goal during this week is to nail down your core offer.

Having your offer clear and done, you create the pages mentioned before. This was probably the most fun I had. You actually build the pages and bring your branding to it. Making the sales pages look like yours.



Week 4

Igniting Your Funnel


  • W4-M1: 3 Types of Traffic
  • W4-M2: Dream 100
  • W4-M3: Earn Your Way In
  • W4-M4: Buy Your Way In
  • W4-M5: Funnel Audibles
  • W4-M6: Mission Review
  • W4-M7: Mission Debrief

The last week of the challenge is about pouring the gasoline to your funnel. Setting it ablaze and generating those leads to your funnel. Week 4 shows you how to get leads and how traffic works.

With your funnel in place and your product and service ready to be delivered to the world. The last thing you need is the audience, traffic, and those leads.

Week 4 gives you an insight into different traffic types, and how to get your dream 100 who has your customers. Before this training, I was a bit clueless about how traffic works and how to find my audience.

Luckily the last week in the challenge is just about traffic. Inside the training, you will see how to use Facebook effectively and how to find your people.

As this is the last week, it feels like it’s too soon to end. I felt like I want this to last forever. It was so much fun, and it was so motivating to see people succeeding inside the program.

It was a challenge, and one I don’t regret taking it. It was soooo much fun.



Are you ready for the challenge?

Here's what you get!

  • 30 Days of video missions from Russell Brunson ($997 value)
  • 30 Days of coaching from Stephen Larsen & Julie Stoian ($997 value)
  • One Funnel Away Challenge customized kit (30 Day Plan) ($247 value)
  • BONUS: Physical copy of the challenge workbook ($97 value)
  • BONUS: MP3 Player ($297 value)
  • BONUS: 30 Days hardcover book ($97 value)
  • BONUS: Unlimited access to 30 days interviews ($197 value)
  • BONUS: Behind the scenes: Two comma club interviews ($197 value)

Total value: $3,126

f you want to get your funnel LIVE and start building your business, then this is the mission we’re giving you…

What more you Get?

Led by Trainer Russell Brunson and Coaches Stephen Larsen and Julie Stoian, the ‘One Funnel Away’ Challenge is designed to help you Customize and IMPLEMENT your plan in just 30 days…


Russel Brunson: "The Strategist"

Russell will train you with NEW videos created and structured for this specific challenge. He will lay the solid groundwork, so you can master the CORE fundamentals and strategy behind your customized 30-day plan. It’s important not just to do the daily tasks, but to understand the “bigger picture” of what you’re doing over the 30 days, and why.


Julie Stoian: "The Transformer"

Julie will help walk you through the process and the “how-to” of turning your abstract customized 30-day plan into an actual funnel that’s built and up and running. She’s a master at transforming business ideas from the initial “vision” phase to reality. Julie helped me immensely by answering some questions I had during the challenge. What a lovely person she is!


Stephen Larsen: "The Executioner"

Stephen will coach you daily on LIVE group calls! This is where you can get your questions answered if you need extra help on completing your daily tasks. Don't be afraid of the occasional BOOOOOOOMs! Consider Stephen your supportive (but no-excuses) accountability partner! He’s not afraid to “hold your feet to the fire” and make you stay accountable for getting your tasks DONE! While the teaching method might not be for everyone. I had a blast watching and listening and getting coached by him. Such a hilarious personality.

Bonus: 30 Days Summit Interviews

Two comma club winners:

  • Trey Lewellen
  • Liz Benny
  • Garrett J. White
  • Alison J. Prince
  • Dana Derricks
  • Julie Stoian
  • Stephen Larsen
  • Stacey Martino
  • Ed Osburn
  • Tyler Shaule
  • Rachel Pederson
  • Jeremy McGilvrey
  • Peng Joon
  • Myron Golden
  • Jaime Cross
  • Dan Henry
  • Joe McCall
  • Spencer Mecham
  • Anissa Holmes
  • Dean Holland
  • John Lee Dumas
  • Rob Kosberg
  • Natalie Hodson
  • Pat Rigsby
  • Caitlin Pyle
  • Akbar Sheikh
  • Rhonda Swan
  • David Asarnow
  • Raoul Plickat
  • James P. Friel

Thoughts on the interviews?

I think the 30 interviews that you can read from the book are pretty much priceless. I think the real value this book provides is just insane. There are 30 millionaires from which you can learn. I think that kind of knowledge is pretty high on value.

I do have to admit that while they do share a lot of insight and knowledge on how they would build a funnel if they only had 30 days to spend. However, where it misses the mark is this: “It’s not easy.” While they do make it sound easy and all, completing what they suggest is not easy.

What you do get from the interviews is different tactics and ways you can approach the funnel building. These small but super interesting tactics and strategies do give you that much-needed motivation and flame you might need along with the challenge.

Sometimes we just don’t how to approach something, or what are some ways we can attract that audience or how to get coaching clients and so on. So this book is filled with those types of ideas.

If you thought the book was all you were going to get. Nope. You will also see interviews with these millionaires and see how they have built funnels, and also see behind the scenes stuff to their business. Suuuuper interesting!

I think Rachel Pederson was one of the most interesting ones. Also, the interview with Liz Benny was something I enjoyed a lot. There are some big names interviewed, such as Dan Henry and John Lee Dumas, without forgetting that also your coaches Stephen and Julie gave an interview.

Just the amount of information that is packed into this 30-day challenge can feel overwhelming. Fortunately, the training is very well structured, so following the path is easy, and it does get you results if you are willing to do the work, that is.

How was it like all in all?

It was a blast! It was so much fun, and I will always remember the training. Fun, exciting, challenging, intense, exhausting, amazing! These are the words that best describe the experience OFA offered to me.

But here comes the part that you might have waited for. Did I get results?

The answer is NO! I did not. Then how come I’m so excited about this course?

Because the content is just pure DIAMOND. Not even golden, but DIAMOND.

I didn’t get the results I wanted, but the marketing and sales training I got, it’s something that I go back to every now and then.

I think the content and the knowledge you get for a measly $100 is an offer I wouldn’t like to miss.

Would I do it again! Yes! But, I don’t need to as I already have the material with me and ready to be consumed whenever a need arises. I consider OFA as one of those courses that I can wholeheartedly recommend.

I got so much out of it, and while I didn’t succeed with my plan, I’m not stressed about it. I survived the challenge, and it changed my beliefs about marketing and selling for good!

Frequently Asked Questions

Yes, there is! If you are not happy with the training, you can ship the challenge kit back within 30 days and receive a full refund. Do check the official support for more info.

The challenge costs $100 if you get the digital version, though if you are like me and like to read a physical book now and then, you can get the physical plan. Physical is the same $100, but you’ll be paying for the shipping, which is $19.95 or $29.95 if you are from outside the states.

No, you don’t! That’s the beauty of this challenge. If you have a product already, then the challenge is a lot easier for you. However, I joined the challenge with no product or service to sell. Inside the challenge, you will be shown how to get that product creation gear in motion.

Absolutely! We are talking about ClickFunnels, after all. Probably one of the biggest companies to support the affiliate business model. OFA has a $100 commission for every sign up you can get. So, for example, I will get a $100 commission if you decide to click my affiliate link. And the best part is that it doesn’t cost you a dime, but it does help me immensely. The same way I’ve tried to help you with this article right here.

Nope! Though if you are new to funnels, it might not hurt you to try out their platform and service. They are indeed one of the biggest and, if not the best funnel service provider you can find.

Now, I did my funnels with WordPress and Elementor Pro, with ConvertKit integration. So as you can see, you might need to grab a few other services to get the ball rolling. With ClickFunnels, it’s just ClickFunnels, so you can see the simplicity it offers.

No again! The OFA challenge is all you need. The training and the material shown to you is all you need. However, if there is one skill people usually lack, that is immensely important to your business. Itäs the skill of copywriting. That is the one thing you definitely need, but then again, that is something you can practice and will eventually get better. This training is one that shows you ways to improve that.

Yes! After I joined the challenge, I was able to join a Facebook group that was specific to my OFA challenge. You see, there are always groups for every challenge. Just to make the challenge intense and exciting.

The Next ‘ONE FUNNEL AWAY’ Challenge Starts On

Final Rating


“I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.”