How To Achieve Goals In Life

How_To_Achieve_Goals_In_Life

You can achieve your goals by first understanding yourself and then the principles that control your work, life, and actions. Without understanding how you operate in life. No amount of goal setting can help you. You achieve goals by understanding yourself and your goals.

We have to understand ourselves first, and then you can achieve the goals you have set for your life.

The path to achieving goals looks something like this:

  1. Breaking old beliefs and habits
  2. Forming new beliefs and habits
  3. Change your surrounding
  4. Goal setting in a S.M.A.R.T way

You and I can probably agree that we as humans, have almost unlimited capabilities, potential, and abilities inside us.

We are a species that have evolved the most. We can create new things and evolve our surrounding. We have abilities that no other species have.

We can do amazing things with our bodies and minds. I think that the sky is not the limit to human potential and this was already witnessed by NASA being able to land a man on the moon.

So how do we tap into the inner power we have. How can we achieve the goals we want in our lives. Why is it important to accomplish the things we dream of?

For us to evolve, we need to pursue the things we desire the most. You can desire wealth, health, relationships. There is always something we dream of. Something we desire. Goals that we have.

It is more than likely something you have heard, seen or experienced and want to have it for yourself. You might have seen a cool car, have read about a lifestyle, have tasted delicious food. You have experienced something, and you want more of it, or you want to have it in your life permanently.

It’s that inner desire that is driving you forward, that inner dream of achieving something, becoming something more. Something you have visioned yourself to be or something to have.

Lets’ go through how you can achieve your goals in life and anything you set your mind to.

1. Breaking old beliefs and habits

If you think what is keeping you from achieving your goals in life. Is it your mindset, habits, thoughts on life, the way of living. What is it?

It’s the combination of all those things. However, the key to success and achieving your goals, dreams, and desires is to break your old belief patterns and habits. 

The thing that is restricting you is your mind.

There’s no greater power than the power of the mind. At least that’s what I like to think. I haven’t always felt like this. I have gone a process of evolution that has enabled me to believe I can achieve anything in life. 

I’ve had wrong beliefs and wrong attitude towards life. I have thought that I don’t have the resources or strength to evolve. I’m not smart enough.

These are called false beliefs. Beliefs that do you no good. Beliefs that restrict you from achieving your goals.

Beliefs that don’t make you any good

Beliefs are all learned and something the outside world has given you as facts through experiences. You believe something and take it as a fact or as the sole truth. That is so far from the truth, though.

Your inner beliefs are one of the things that are holding you back, and that should be broken for you to advance. It’s so logical if you think about it. 

If you have old beliefs that are holding you back, how can you ever move forward into new territories? You can’t. You have to break your old beliefs to move forward.

Example: You fell with a bike when you practicing for the first time. The experience was pain and the consequence was a belief that riding a bike is hard and that you can’t do it. Logical!

You have to leave behind the things you have believed to be the sole truth. The truths that have taken you this far are also the things that are holding you back and limiting you to move forward.

Stop with your beliefs. They belong to your past. If you want to move forward, you have to leave your past in the past.

You can’t move forward if you have wrong beliefs. For example, you could believe that you are not good enough, not worthy enough, you are not young enough, not old enough. 

These are all beliefs that are meant to be broken. You are not defined by your past, or by your thoughts. You are defined by your actions. 

Let go of the past. Let go of the beliefs that are holding you back. Let go of your thoughts that are not supporting you anymore. 

Habits that don’t support your dreams and desires

Habits and beliefs go hand in hand. Beliefs control your actions and actions forms your habits.

Habits can be dangerous to yourself. They can harm you, not in the way of physical harm but more like mental harm. You see, habits that don’t support you may harm you.

You live your life by the rules you have created for yourself. You have created habits that either support your new goals in life or are harming those. 

I’ve had to change my habits quite a bit. I needed to change my habits to evolve. I had to cut out things in my life that didn’t support my path to success. 

I needed to create new habits to achieve more. Old habits were limiting me. One habit I had before, was playing video games. I have always loved video games and haven’t been able to let go of those.

I have always played a lot of games, like a lot. It’s a habit. The habit of playing games. However, at one point in my life, I realized that if I play video games, I don’t blog, I don’t grow my business. 

If I don’t grow my business, I don’t achieve the thing I am after. I can’t achieve my goals in life if I do things that don’t support the goal I have set for myself.

It’s so logical but so damn difficult to change your habits. You have always lived in a certain way, and now you have to ditch the old life and start a new one. 

You need to do that to achieve the thing you are dreaming of. Your old habits don’t support you. You have gotten this far by doing things in a certain way. Now, you have to change those. You have to do it for yourself. 

You love yourself, and you need more in your life. You can’t spend your life on things that don’t push you in the right direction.

2. Forming new beliefs and habits

Key to achieving your goals in life or anything really starts by forming new habits and beliefs. You need to have new things in your life that turns your dreams into reality, turns desires into your way of life. Makes you take action. 

First, we needed to break old beliefs and habits, and now you need to form new ones. But how do you do that? How do you form new beliefs and habits when you have lived a life in a certain way before?

Let’s assume you are new to these concepts but kind of know, that you need to change yourself for the better. You need a change in your life.

You start with the thought of what you want in your life, what is your goal. What you need in your life.

One of the best parts of being human is that we start to think of possibilities and we are natural problem solvers. We start to think about options and ways to achieve a set goal. You kind of have an idea of how something could be, but that idea hasn’t yet fully manifested.

Creating new beliefs to achieve your goals

You need to create new beliefs. You start inside. You tap into your inner power and start thinking what is the thing you are good at, what is the area you excel in. Maybe you are a natural problem solver, and maybe you enjoy doing things with your hands, maybe you like math. It can be anything.

The most important thing for you to evolve is that you leave your past behind. Every time your mind says that, no, you are not good enough. You can’t do this. You don’t know how to do that.

You need to stop thinking destructively. You need to start to think as you can, you will, I am, and I can do anything. If you think about it. What is stopping you? You can think of this way if you want to.

If you are reading this, you are already a person that has realized a change is needed. You need more for your life, and you and I are the same. I am just like you, and you are just like me. 

We both have dreams, desires, hopes, and fears. We have goals, and we want to achieve them. You need to believe in yourself. You have all the resources you need, inside you. All you have to do is say to yourself. I can. Say it. I can and I will. 

It’s all about reprogramming your inner beliefs to make yourself believe that you can. And here’s the key when you believe (not think) you can, you start to find ways to transfer your beliefs to action.

You are creating yourself a new you. Your old you took you this far, now you need to create yourself anew. I needed to do that.

A small personal story about belief creation

 To give you a small personal story. I was once bullied in middle school, and it left scars inside me. The bullies told me that I was dumb and not good enough.

The time period was destructive to me and very difficult to live through. However, when I gained more confidence and started to develop my mind, I noticed that all I needed to know was my strengths and the walls of ‘me being stupid’ came crashing down.

You see, I needed to find the reason why I thought I was stupid. It wasn’t because they said I was stupid and dumb. It was because I said the same thing to myself. I increased the feeling myself. It was a feedback loop built inside me, by me.

 Yes, I still regard myself as stupid in some matters, but the thing is I don’t care. I know that if there’s a topic I want to learn and want to know everything about it. I can learn. There’s no stopping me; I can learn anything there is to learn. I know that. 

There’s nothing that you can’t learn. It’s all about you and your desires to learn. If the subject you would like to learn is something that you don’t want to learn, of course, you don’t learn it. This was the case with me.

I needed to learn that I can learn.

Believe that you can change and you can. Create new beliefs, and the world will open to you. It has opened to me, and it will open to you too.

You are able, and you have all the strength inside you already. You don’t need anyone else to achieve your goals. 

You are the one you need.

Habits that are formed from new beliefs

Having a new belief system inside you. You start to create new habits for yourself. It’s not even that hard. You are now a new person and want to achieve the goals and desires you have inside you. 

You form new habits that support the goals you have set for yourself. You believe in yourself. You start to act in new ways, and the habits follow along. They will form themselves anew.

Once I started blogging, all was new and scary. Obviously, because I hadn’t done that before. I knew, however, that for me to succeed, I needed to change my habits. I needed to start doing the work and quit playing those video games.

I had to change my habits of watching movies, tv-series and doing unnecessary things for me to evolve. I just had to. If you think about it. What is it that you have in your life that is finite? Time. You don’t have time as much as you have money, you don’t have time as much you have air.

Habits and the things you do in your life is all tied to time. Time defines your progress. Time defines what you can achieve. If all you do is use time to something that is not pushing you toward your goals, you are doing yourself a disservice. 

You are not using your time efficiently. Time, habits, actions, desires, beliefs, all are tied together. You need to change those. You need to align them towards your goals. 

You can’t achieve anything if you haven’t developed habits that are aligned with your goals. It’s so simple and so cruel at the same time.

I didn’t want to give up video games. I want to watch more movies. I want to do so many other things in life. Time. I don’t have time to do those things. I need to use my time towards my goals.

Habits have to be reprogrammed, but thankfully that can quickly be done by changing your beliefs. As you change your beliefs you see your habits forming anew automatically. You see things from a different perspective. Habits and goals are aligned.

3. Change your surrounding

The last step for you to achieve anything in life is your surrounding, and this is so damn important. This is something I just discovered, and it was the final click I needed to my brain and mind.

When I figured this out it, all became crystal clear. I now understand my life and my potential. I understand what is needed and how I can achieve anything. I just get it.

Let’s dive in and get that change in you going.

Until this point, we have talked about bad beliefs, habits and how to change them for the better. You now know you need to create new beliefs and habits to succeed and achieve anything in life. 

The last piece of the puzzle is your surrounding.

So many say that you should get a mentor, or move to another city, or surround yourself with people that share the same passion as you do. Changing your surrounding in other words.

So few take the time to think, that what if you just don’t have anyone close to you that shares the same passion, what if your whole country doesn’t have anyone that is trying to achieve the same as you. What if you are alone?

Well, surely there are people in your country that want the same things as you do. Undoubtedly, but it could be that you can’t find them. And this was it when it clicked to me.

I realized that the way for me to achieve the success and goals I’m after, I need to surround myself with things that pushes me in the right direction.

As we all know, social media and the internet is something we continuously tap into. We can be present or not in social media. However, what you need to do is gather people (blogs and business owners). Facebook groups, for example, is one way to connect with like-minded people.

You can also join email lists that share the same passion as you do. You can join Facebook groups that are aligned with your goals. You can Pinterest boards that give you ideas to turn your dreams into reality. 

Change your consuming habits. Change your online surrounding. Online is anyway the place you hang out quite a lot of time. So change your news feeds to support your goal.

This was a major breakthrough for me. You see, I have always followed different gaming channels, gaming news, movie news and so on. I ditched them all. I changed them to online business channels, entrepreneur news, I changed my surrounding to support my goals.

So anytime I go to Facebook, Pinterest, read my email, I get a dose of inspiration. I don’t get distractions.  

It’s important to tune in to the things you desire. Surround yourself with people and businesses that you think can help you. Can inspire you, and give you advice. You need to do that.

You need to get information that is aligned with your goals. You don’t need to know what is the latest movie that hits theaters this month. You don’t need that if it’s not aligned with your goals. You just don’t

You can get that information so fast to yourself that you don’t have to follow some movie reviews Facebook groups or anything. Only get the information for yourself when you think you need it.

What you need in your life is a new online surrounding if you can’t change your physical surrounding.

4. Goal setting in a S.M.A.R.T way

Now that we have covered your inner strength and gave you new ways to direct your mind and surroundings to support your goals. We can dive into a S.M.A.R.T way of setting goals.

S.M.A.R.T comes from the words:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

To set yourself goals. They need to have structure and they have to support your willpower and strength of mind. If you set too high goals that are just not going to happen. Like, “I want to be a millionaire, tomorrow 12PM” -that probably won’t happen. Except if you already are one. Then the chances are pretty high.

Let’s look at how to create S.M.A.R.T goals.

Specific

Let’s have an example in blogging. For us to be specific we have to set a goal that creates tangible results. Results you can see your experience.

The specific goal in blogging would be to write a blog post. That is a specific goal as it is defined and is something we can understand.

A bad example would be a goal of “mow a lawn”. This kind of goal isn’t something that has an end or a beginning. It’s not even specified as to whose or where.

Measurable

Continuing with the blog post example. We have set a goal of writing a blog post. Instead of just writing a blog post, we have to define how many words should it have. 

If you just start writing a blog post without limits. Then how can you know, when you have achieved your goal? You can’t.

By defining a word count, for example, writing 2500 words is a measurable and specific goal that you can go and accomplish.

By having defined an end to your goal. You know exactly what is still left of your goal and what you need to do to achieve that. 

Achievable

Setting lofty goals is always useful in life. You are aiming for something and you either slowly make progress towards it or achieve your goals daily. It all depends on your goals.

With the blogging example, we have here. Writing 2500 words is achievable but we have to realize in what time frame we have set that to be achieved in.

Writing 2500 words in 30 minutes is extremely challenging. But writing that in 3-4 hours is already much more achievable.

So when you define your goals do also take into account the time but also your resources.

If you want to become a millionaire. You have to realize what it needs from you. You have to study and research what is needed from you so you can achieve that.

A lot of things are possible in life but there has to be a reality check on time and resources you have to achieve your goal. If you have time and you accept that your goal is a big one. Then also realize that years could be needed to achieve that goal.

Realistic

It’s realistic to write a 2500 word blog post. It’s also realistic to lose weight in a year. It’s also realistic to save 20% of your monthly salary. What might not be realistic is to have a million dollars in your bank account tomorrow if you are dead broke.

It might not also be realistic for you to fly to the moon if you are not an astronaut or a billionaire.

While those examples were a bit of an extreme, it was intentionally done so. Because I believe a lot of things are possible in life if time, resources, realism, and clearly defined goals are present in goal setting.

Timely

While this was already somewhat covered. Timely is here to remind you that not everything is possible to achieve in a short period of time. More than often a long term thinking is required from you to achieve the goal you have set for yourself.

Some goals can be achieved in the next 30 minutes and some goals can take 3-4 years. If and when you have clearly defined goals, do also attach to it a realistic time frame to accomplish your goal.

For example, 2500 word long blog post/day is a suitable goal to have. Though it can create pressure for you. It’s still achievable, realistic, measurable and at the end of the day, you have written that blog post you set out to write.

A final note

Dreams, desires, dreams, hopes, and goals need a new you. You have been able to walk to this point. For you to move forward and achieve your goals in life, you need four things; new beliefs, new habits, new surrounding and a S.M.A.R.T way to achieve those. 

This is so logical if you think about it. How can you ever achieve the things you want in life if your life is not aligned to achieve those. It’s impossible. If I were to play video games and expect my blog traffic to increase 10% next month. The equation is impossible. It’s just not possible.

You need to work on your blog to increase that traffic. You need to do things that are building towards the goal. For my blog traffic to increase, I would need to focus on the things that grow the traffic. Reading a movie review doesn’t do that.

This all might seem like, of course, it works like this. Yes, I know. Changing your beliefs and habits is one of the most challenging things there are. 

You have to ditch your old self and build your self again. You have you to create a new you. And that is not an easy task.

One of the easiest ways to build yourself again is this: You are not defined by your past. You define your future, go and create it.

You need action, and that is the only thing you need. You need to act on things and break yourself free from the things that hold you back.

Don’t be defined by your past. The things you have done in the past belongs to the past. They will always be part of you, but they are not you.

You define yourself and by doing that you will create new habits. Surround yourself with things that support your goals, take you further and finally, you will change your dreams to be the same as your life.

What Is Pinterest, And How It Works – Like Really Works!

what_is_pinterest_and_how_it_works

Pinterest is a search engine. And this is something Pinterest does state on its website. Visual discovery.

Pinterest does not categorize itself as a ‘social network’ when you visit their ‘What is Pinterest?’ page. The majority of people think and associate Pinterest as a social media platform. When, in reality, the social aspect of the site is abysmal. The CEO of Pinterest Benjamin Silbermann said in an interview that “Pinterest isn’t a social network.”

Pinterest is a visual discovery platform and thus making it more of a search engine than a social network.

What Pinterest is all about

Pinterest is all about images and videos, all things visual a.k.a pins. Pins are the things you talk about when you use Pinterest. 

According to the CEO of Pinterest, Pinterest is about giving insipirations to people.

Google, as a search engine, gives you results in a text format and as links to websites. Pinterest gives you results in a visual form. Images, videos, people, products, boards, and pins are the things you can search for in Pinterest.

Pinterest is growing fast as a platform. In the year 2016, there were roughly 128 monthly active users, and when we got to the year 2019, there were already more than 300 million monthly active users. That is a growth of 234% in just three short years.

pinterest_is_visual_discovery

Pinterest IPO

In April 2019, Pinterest released its IPO. The company went public on the stock market and now trade under the ticker PINS on the New Your Stock Exchange.

How Pinterest works

When we understand that Pinterest is a visual search engine. We start to think of it a bit differently. Rather than finding people to follow or swaying people to support you. We focus on creating beautiful pins/images that attract our potential customer or website visitor.

Pinterest is about visual discovery, and so we must put our efforts on the image and getting that shown in people’s home feed.

The home feed (also called smart feed in Pinterest) is the first thing you see when you log into Pinterest, ideas that might be of your interest. The goal in Pinterest is to get traffic to your products, services, websites, and content. 

How you can use Pinterest

You can use Pinterest either by visiting Pinterest.com through your web browser. If you use mobile you the option to download the Pinterest app to your phone and use Pinterest that way.

Pinterest is free to use and does not require you to insert credit card details when signing in. When and if you want to place ads into Pinterest, then a credit card is required.

You can sign-in to Pinterest with your email address, Google account, or Facebook account. You can not use Pinterest without an account, so it’s a must to have if you want to use Pinterest.

Pinterest asks you a few questions and figures out your preferences so that it can personalize your experience inside the platform.

People use Pinterest for multiple reasons, such as:

  1. Finding inspiration
  2. Finding products and services
  3. To promote products and services
  4. To share content
  5. To get website traffic

How to use Pinterest effectively

You start by creating an account to Pinterest. When you have created your account, you can start using Pinterest.

Inside Pinterest, you can change your account settings, claim a website, enable or disable notifications, privacy & data, security, and apps.

Settings adjusted, it’s time to get familiar with boards, pinning, creating images, following boards, and using the search bar.

Below I will go into detail how you can use Pinterest effectively.

  1. Setting up a Pinterest account
  2. Settings
  3. Business account
  4. Pinterest analytics
  5. Creating boards
  6. Creating images/pins
  7. Pinning other people’s images on Pinterest
  8. Pinning images from websites (Pin it button)
  9. Following boards
  10. Group boards
  11. Following people
  12. Using the search bar on Pinterest
  13. Rich pins
  14. Ads

1. Setting up a Pinterest account

You set up a Pinterest account by visiting Pinterest.com website or downloading the Pinterest app to your mobile phone.

As mentioned before, you can use your email address, Google account, or Facebook account to sign in to the service.

Setting up a Pinterest account is a pretty straightforward process but what you want to remember is to set up your feed to include things you are interested in. This option is presented to you when you sign up to use Pinterest.

pinterest_home_feed_settings

When you have created your account, a feed is presented to you. Including ideas/pins for you to discover. Remember that Pinterest is about visual discovery, and users are using the platform to get inspired.

Pinterest has mentioned that 98% of Pinterest users go out and try the ideas they find on Pinterest. What this means is that people are looking for products, ideas, and services from Pinterest.

This makes Pinterest a search engine first and foremost so you might want to use it from that perspective.

You should also think the reason you want to use Pinterest and what is the purpose of joining the platform.

For business purposes, it’s useful to know that out of the 300+ million users it has, around 70% is female users.

2. Settings

From the settings menu, you can adjust your personal information related to your Pinterest account. You can customize notifications, privacy, and security settings as well as upload your profile image.

From the settings, you can also adjust whether you want to make your Pinterest account a business account.

3. Business account

If you change your personal Pinterest account to a business account. You can use Pinterest analytics which is super useful if you want to take advantage of Pinterest from a marketing and business perspective. 

4. Pinterest Analytics

If you create a business account, you can access Pinterest analytics. The analytics give you insights on how your account is performing and what type of audience you are reaching, for example.

pinterest_analytics_overview

You can enable and disable different filters to get specific data on the performance of your account. It might take a while before you see any real results with your account.

Analytics has filters for:

  • Content type
  • Claimed accounts (website, social media accounts)
  • Devices
  • Source
  • Format

Analytics is especially useful for analyzing the performance of your pins link clicks, link click rate among other metrics.

5. Creating boards

When you have your Pinterest account set up, settings in place, and you know what you are going to be using Pinterest for.

You can create boards by going into your profile and selecting the Boards tab.

You create a board by clicking the red + button ‘Create board.’

Create board

Select a name for your board. The name should include a description that says what the board is all about. If you name the board as Chocolate chip cookies, then the board should preferably include pins related to the topic and shouldn’t include things like car engines.

 You can also select the visibility of the board. Secret meaning that only you see the board in your profile. This is useful if you want to fill your board with pins first and then publish the board for others to explore and discover.

Board settings

You may want to set up your board before filling the board with pins. You can name your board again if there was a typo of some kind or you want to rebrand your board again. Board description should include a small summary of what the board is about. Also, include some keywords into the mix to make the board easier to find. 

If the board is about chocolate chip cookies, the category should probably be ‘food and drink.’

You can change the cover when you have pins on the board. Collaborators are useful when you want to create a group board where others can pin images for you. 

6. Creating images/pins

When you have your board created. You can start to include pins to the board. Select the + button, either the grey one on top of the board or the one with the red circle. Both of these options let you create pins. 

The pin is basically an image or a video. 

Recommendations for images

  • File type: PNG or high-resolution JPG
  • Max file size: 32Mb
  • Aspect ratio: Recommended 2:3 aspect ratio, or 1000×1500 pixels. If you have a bigger pin, it might get truncated.
  • Character count for the headline: Up to 100 characters
  • Character count for description: Up to 500 characters. Around 50-60 characters will be visible in people’s feed. Then a ‘Read more’ text appears instead of your text. 

Recommendations for videos:

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: Up to 2GB
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. It’s recommended that you create videos as square (1:1) or vertical (2:3, 9:16).
  • Character count for the headline: Up to 100 characters
  • Character count for description: Up to 500 characters. Around 50-60 characters will be visible in people’s feed. Then a ‘Read more’ text appears instead of your text.

‘Add the destination link’, this should point to the article, product, or website that is relevant or about the pin you have posted to Pinterest.

7. Pinning other peoples’ images on Pinterest

When you are browsing and viewing your home feed. You have the option to Save pins from your feed to your boards.

You may want to do this if you’re going to save interesting pins for further exploration. You may not want to pin other people’s pins to your boards if you’re going to keep your boards only for your content.

Boards can be seen as a store for other people. If you pin other peoples images to your boards, you are promoting their content and products. On the other hand, you are creating variation and interesting boards by having pins from other people.

People like to follow boards that have useful pins for them. If your board and profile are filled with only your own pins, then you could be limiting yourself a bit.

You can aim for a balance between having your pins and having other peoples pins. You can also go for a fully branded Pinterest profile that only has content from your site — promoting only your content. Making your Pinterest profile showcasing your business and brand.

8.Pinning images from websites (Pinterest save button)

You can add a ‘Pinterest save button’ to your web browser to make saving images to your boards easier. Without the ‘save button’ you would have to save the image somewhere and then publish that pin through a Pinterest user interface, which isn’t the most time-saving thing to do.

pin_it_button_pinterest_save_button

9. Following boards and pinners/people

When you are accustomed to pinning and discovering things from Pinterest. You might want to start following people or boards that are of your interest.

You can do this easily by navigating through a pin to the pinner and then either following all of the users’ boards by selecting the follow button on the right side of the users’ profile. 

You can also select individual boards to follow if everything you see is not for you.

boards_people_follow_pinterest

10. Group boards

If you remember the collaborators part from the board creation part. Group boards are precisely those. Group boards are a bit different than normal boards. You can request to join a group board and if accepted in. You can start pinning to that board too (within the rules mentioned in the board), and everyone collaborating to that board will see your pin.

Group boards are useful for high exposure (if and when there’s a lot of people collaborating in the board) very fast. However, group boards can become very annoying very soon, if people start to pin images that you don’t want to be pinned into that board. 

Group boards can be useful if you like to gain exposure to your profile and content. But it can be a bit annoying to own one. 

group_boards_pinterest

11. Using the search bar on Pinterest

You can use the search bar to search for your pins, product pins, videos, people, and boards.

To activate the above feature, you first have to type keywords or a search query to the search bar for the menu to appear on the right side of the search bar.

search_bar_example

12. Rich pins

Rich pins are pins that have more options and data included with the pin. There are four types of rich pins currently:

  • Article
  • Recipe
  • Product
  • App

You can apply and activate rich pins by adding meta tags to your websites ‘<head>’ tag.

You can get the meta tags by searching Pinterest rich pins and getting the needed meta tags from the Pinterest developers site.

You apply and activate rich pins only once to your website, and then every article or blog post has a rich pin feature in them. Meaning that if you have an image in an article and that image is pinned to Pinterest. The pin has rich features accompanied by the pin.

Rich pin on recipe could have, for example, service size, cooking time and ingredients already attached to the pin without you typing those to the description part of the pin.

recipe_rich_pin_example

13. Ads

When you have a business account on Pinterest. You can use ads to promote your pins and content in your profile. 

ads_spend_example
ads_spend_example_2

You can create five different ad campaigns in Pinterest

  • Brand awareness
  • Video views
  • Traffic
  • App install
  • Conversions
pinterest_campaign_options

Each campaign works a bit differently. And while the features and targeting are not yet as precise as Facebooks Ad manager. Pinterest still offers an excellent selection of targeting, such as language, location, device, keywords, audience interests, etc.

While the campaigns are currently “limited to five different types”, there’s space for more campaign types to come.

Final thoughts

It feels like now that the company went IPO, they can truly grow. They introduced ads a few years ago and considering the growth the platform is having. It’s pretty safe to say that exciting times are coming to Pinterest. 

The user base is vast, and more and more men are finding the platform useful to their online business. While the majority is still female users (around 70%), men are starting to see the benefits Pinterest offers.

Pinterest is an excellent platform for content creators as creating pins for articles and then sharing them on Pinterest is something of an easy thing to do. Especially if you a 3rd party scheduling service like Tailwind.

Pinterest tries to leave the social network naming out of their business and focus on visual discovery, making Pinterest an alternative to Google. In a different way, of course. 

20+ Persuasive Sales Words And How To Use Them

20+_Persuasive_Sales_Words_To_Increase_Sales

Before I got into blogging, I disliked the idea of marketing. I thought marketing was all about getting more sales with an efficient marketing campaign.

Marketing can be seen as something of a sleazy way to make sales. However, what made all the difference for me was that it’s not sleazy when you are helping others.

When you are marketing your products and services, and you know that the thing you are selling will help your customer. Why wouldn’t you do everything in your power to get that sale?

Your customers will be happy when they receive something of value from you. Not selling that kind of service or a product is a disservice for your customer. It’s a disservice not to sell that product or service.

Your main job is to help your customer, not to scam or make a sale in a forced effort. Your service and product should be all about value for the customer.

When you provide value with your service and product, you make your customer happy, and that’s what you should go for.

So how can you increase your sales? I’ve collected 20+ words that are persuasive, powerful and can potentially increase your sales if used rightly.

20+ words you can use in your next marketing campaign and sales page to increase sales

  1. You
  2. Because
  3. Free
  4. Value
  5. Guaranteed
  6. Amazing/Incredible
  7. Easy
  8. Discover
  9. Huge/Massive
  10. Wealth/Make money
  11. More
  12. Bargain
  13. No obligations
  14. Safe
  15. Powerful
  16. Real results
  17. Secret
  18. Never
  19. Save
  20. New
  21. Instant
  22. Premium

Words. Copy. Message.

Above are the three things that are everything in marketing. What you are selling, why you are selling, and how your product and service is different.

Combining effective words to a powerful message will make your prospect to become a customer.

Below I will share some of the most persuasive and powerful words you can use in your sales message and copy that will possibly increase your sales.

These words are not something that when you use them, you will make a sale. It’s all about how you use them.

Let’s go through the words and how you can use them.

1. You

Same as with blogging you should use YOU words to direct the message to your customer and service. You make the message more of a conversation than anything else.

You make the viewer feel like you are talking directly to them. Not using general terms like we or us. It’s all about the customer, and he/she should feel like you are talking to him or her.

It’s always about the customer and the reader. It’s never about you.

As you are reading this. I’m using YOU word quite a lot as I’m talking to you and not to anyone else.

2. Because

With because word, you are directing customers attention to why and what the customer will get out of your service and product.

You have to make your customer interested in your products and services because they will get something awesome out of it. Because there’s a reason you have created the product and because you need to make that sale to grow your business.

You see, after because word there’s always the reason why.

Your customers need to take action and the ‘because’ word is an excellent way to make your customers feel like they need your service and products.

3. Free

You might not make a sale by giving your product for free. Free is free, and that won’t grow your business.

But as you and I know, it’s always an incentive to buy the full service or product after something has been given free.

Free things are always there to whet the appetite of your customers.

You give something free in exchange for trust or for the hope of getting a customer in the future.

You are in the value business and giving value for free in advance will pay back in the future.

Giving one part of your ecourse for free gives the customer ability to experience your service, and if he/she likes it, there’s a very high chance he/she will buy the whole course afterward.

Free products and services can build trust between you and your customer.

4. Value

Value is probably the most important thing you need to get right with your product and services.

You can always use the word value, but more importantly, the value should be something that customer will experience while reading your sales page.

A phrase like: “You get value in the form of…” might not be the best idea. However, if you present it in another way like: “FREE bonus $97 in value”. It gives a very different message.

This is an example from my own online course offering:

You are presenting something for free but put a value for the free bonus. You are valuing something to a set price but giving it for free, makes the customer extremely happy.

5. Guaranteed

Guarantees are something you should be very wary about. You give a guarantee for something and if such a thing happens that the guarantee you have given will not come true. You will lose your customers trust.

Guarantees should be used in such a way that you are 110% sure, your product and service will give the value and results your customer is looking for.

30-day money-back guarantee is pretty much a standard these days and as you read that kind of message. You will create trust.

Example:

30 day money back guarantee

Guarantees are always meant to create a trust for your service and product. Guarantees make the customer feel more confident with their purchase.

There’s a guarantee after all.

Making your readers feel like they can’t lose anything with the purchase but can gain immense value and results.

6. Amazing/Incredible

Promoting your service as amazing or incredible makes the customer feel like it’s something out of the ordinary. Something they haven’t experienced before.

Making it different from normal. Creating something that will change your customers’ world for the better.

Something amazing that they could not comprehend without your product and service.

You see, incredible and amazing are kind of power words that should be used lightly, so they don’t lose the power they have. Overuse them, and nothing feels amazing anymore.

7. Easy

Word easy tells your customer that your service and/or product is easy to use for example. You can use it to show your customer that it’s easy to acquire the product you are selling.

You can also promote how much easier ones’ life would be by using your services and products.

When the thing you are selling sounds easy all around, you feel like you want to know more about it. Who wouldn’t like to ease their lives a bit?

We have a lot of responsibilities and things to do.

Wouldn’t it be nice to hear someone say this thing will make your life easier? More pain-free.

Customers should feel like the thing you sell, gives them aid and relief to their life. It takes away pain from their life. Whether it’s the pain of losing money, the pain of growing their income, the pain of solving a problem.

8. Discover

By discovery, we gain new ground. By discovering something new, we expect to gain an advantage over something.

Discovery brings something new to the table. Something your customer hasn’t thought about before.

Something unknown that only you can show to them through your service and product.

You have discovered something that no one else has, and now you are willing to show them what you have discovered. What it is that gives your service and product that certain edge your customers are looking for.

9. Huge/Massive

You can easily use this word when you are promoting a sale and offering something huge and massive to make the customer jump on board with your offer.

Huge and massive are meant to emphasize the importance of an offering for example. You are giving a huge discount and when you say it is huge. The customer has to believe it is huge because it is you who is saying that.

Massive discounts are hard to resist, as they are so huge in size you just have to get them. Emphasize the size of something by adding a word that is meant to grow something bigger than normal.

10. Wealth/Make money

This is one of the most important things you need to say when you are selling a product or a service that has the potential for your customers to make money.

Think about it. What would be more important than showing your customers how they can make money and wealth with your product.

Adding make money or wealth to your sales page is a nice way of adding value to your service and products.

People like to make more money and if your product gives them that advantage over other products and services. You will probably win.

11. More

Offering more features, more value, more discount, more tools, more benefit with your thing makes the customer think that he/she gets more for less.

More is always something that is an added bonus or added value to an already awesome deal or sale.

You can also show that you are offering more than your competitors.

You have created a service that offers more than the person next door selling the exact same service.

You are offering more than anyone else, and you can show it on the sales page by referring to some known competitors of yours. Legally, of course.

Bonuses also act as something that conveys the idea of more.

12. Bargain

When there’s an offer that is too great to be missed, it becomes a bargain. Something you just can’t miss.

To my ears, a bargain is something of a steal. Like it’s too good to be missed. However, bargain as a word feels cheap on the other hand.

Instead of saying bargain, the customer should feel the word bargain. In a way where the word is formed for the customer, without the customer needing to say it.

You could hint the offer being as good as a bargain. Like a total steal. Keep in mind the possible association with the word cheap.

If we are talking about buying or selling a Ferrari for example. You most likely don’t get those at a bargain.

If one were to buy a pair of socks, you can easily use the word bargain.

Think of the context the word is used in. It makes all the difference.

13. No obligations

Who likes to get themselves to a situation of no return. I guess you don’t like those situations too much. Except in business of course. But if we are talking from the customers perspective. You need to give them space to move between commitment and bailing out.

Great offer and sale give the customer the feeling of being free to choose. If he/she doesn’t like what you offer and want a return for their money. Give them back their money.

This not the same as a guarantee. You guarantee results, but obligations are what makes your customers stick with you unwillingly.

There’s no reason to create such situations for your customers. If they love your products and services. They want to stick with you, and that should be your only goal anyway. Customer satisfaction.

14. Safe

People want to feel safe. Our biology makes our brain to keep us safe. We avoid danger like the plaque.

Making your customer feel safe with their purchase is crucial. You have to make sure the credit card is handled securely. The transaction process has to feel safe and secure.

You and I like to keep our money safe. You have earned it with hard work, so you want to keep it close to you and safe.

When the customer enters your sales page, he/she has to feel the page is legit and that they can trust. If the colors, typography, layout, and other elements are off, you will lose the deal.

An example from my online course sales page

Even if you say the word safe and secure payment. It won’t matter if everything else is off. Use the safe word in places where it’s effective. Payment processing is one of them.

You can also use a safe word when you are selling products that have something to do with mental and physical health. As mentioned before you need to feel safe and you need to make your customers feel the same way.

15. Powerful

Offering powerful results or saying that your product is powerful, gives the customer a sense of confidence towards the thing you are selling.

By buying from you, they get something that makes them powerful. Gives them power. You are selling something that is robust and gives phenomenal results.

It’s more than average; it’s more than stronger. It’s so good you have to say it’s powerful.

This kind of those words, which you should only mention a few times as it will lose it’s power if repeated throughout your sales message.

People want to feel strong and capable. By offering them solutions that bring them closer to that strength level they are seeking, you will make sales that much easier.

16. Real results

Showing before and after images is a strong proof of real results

Social proof is one of the biggest factors these days in sales. People are more and more inclined to hear from people like themselves, what was the experience or results they had with your product or service.

They don’t want to hear gained results from a celebrity. They want to hear it from someone that is more relatable. Someone that is at the same level as they are.

Showing and saying to your customers the real results people have with your product is crucial for higher sales.

The more proof you can show, the easier the sale will be. It’s rather logical if you think about it.

If I can show you results, others have had with my product and service. It’s more likely that you will also have the same results. The other person already had those results, so why can’t you have.

17. Secret

I personally like secrets. I like to keep secrets, hear them and I like to invent them. I just find them mysterious and powerful. I think I’m not the only one out there.

Whenever there’s a secret, I’m there listening to it. I want to know it. I’m just all over it.

Secrets are something that only you know. Only you have discovered and think of it as a secret. You have something that others don’t have, and it’s a secret.

I have secrets that I have developed and invented. Secret ways to make more sales, secrets to streamline the business. Secrets that make all the difference in sales.

Some of those secrets are learned, and some are combined with many different sources and are considered a new idea and a way to do things.

By combining secret to your service, you are offering something that others can’t provide. An insight that is not available anywhere else. You have spent time developing that secret, so it must be something precious.

Revealing that secret to your customers through your services is one of the best ways to generate sales and interest towards your offering.

The ‘secret’ word being used in an online course lesson

18. Never

As mentioned before, we avoid danger. We try to avoid pain and if you can say never to something that your customer feels is the pain point for them. You are securing a sale there.

Never lose money again. Never be fat again. Never is a strong word and implies something finite. Something that stops when they acquire your service and/or product.

Use the word carefully as you are making a promise to your customer. If you are not able to keep that promise, you lose trust. By losing trust, you will lose your business. At least a big part of it.

Never lose your customers trust as it’s one of the pillars that hold your company together.

Don’t make promises you can’t keep.

I personally like when a sales page says never to something. I get the feeling of ok; I will never have to deal with this thing again. The company has made a promise and if they can’t keep it. It’s time for a refund, or then I just won’t be buying from them ever again.

19. Save

As mentioned, you and I like to keep our money safe. If we are buying something, we like to think it’s an investment or that our hard-earned money goes to something that gives us value immediately or in the long run.

We can save money by getting an offer that is out of this world. We can save money by acting now when there’s a sale going on.

Saving money is always nice, and if your offer tells your customers that they will save money, they will be happy with their purchase decision.

Even if the saving would be minimal, it’s still a save. Whenever I save money by locking some great deal to myself. I feel good inside. I saved money as I acted fast and made the purchase decision.

I like sales and when there’s money to be saved. I’m in.

20. New

I always think of cars or tv’s when I see the word new. It’s just an association that is carved to my brain.

New represents something you and I haven’t seen before. It’s new and the latest you can offer to your customers.

When thinking about digital products and services, the word new doesn’t have the same effect as in the context of new vs. old car.

When something is new, it’s never before used. It’s never before seen. You are bringing something new to the market, and it should make your customers take notice, and thus you say it’s new.

21. Instant

If you are selling digital products. It’s a given that when you make a purchase, you are instantly given access to the material you just purchased.

Even though this is pretty standard in the online business. It doesn’t hurt to mention such a thing. People like to get instant access to the service or product they just acquired for themselves.

They don’t have to wait, and you can start serving your customers right away.

It creates an efficient business model and one that customers appreciate.

22. Premium

I like the premium. A premium for me is high quality, exclusive, deluxe and shiny, and feels expensive.

Premium presents top of the class product and service. It’s way better than normal and has better features and offering than what normal and free can provide.

It’s above standard and deserves the word premium for it’s higher quality.

You are taken care of in a way that makes you feel like a million-dollar.

Making your customers feel the benefit and quality of your service as something of a premium; you have done your job right.

A final note

Marketing is exciting when it’s done for the right reasons and with good intentions.

Marketing, sales, brand, message, words. All things affect the end result and the sales process.

Using the right words in the right places makes all the difference. Using too many times, certain words hinder the effect the word has on customers.

Placing keywords to parts which you want to emphasize makes your sales page and message that much better.

I once thought marketing to be something of a sleazy way of getting my money out of my pocket to businesses. That has changed completely. Marketing can be done in such a way where the customer doesn’t even realize he/she is being sold on.

There lies the beauty of good marketing and making sales. Make your customer feel like he/she has all the freedom in the world to choose from, only coming to the conclusion of seeing your product or service as the only choice.

10 Strategies To Promote Your Business On Pinterest

10_Strategies_to_promote_your_business_on_Pinterest

How to use Pinterest to promote your business

You might be wondering how you can tap into Pinterest and how to promote your business on Pinterest. I’ve collected ten strategies that will get you started with Pinterest.

These strategies are a bit advanced, so if you are not familiar, what is Pinterest or even how to use it. You might want to get familiar with the platform first and then get back to this article.

Pinterest is mistakenly considered a social media platform when, in fact, it’s more of a search engine. These strategies are based on the fact that users search inspiration, ideas, products, and services from Pinterest, and so we focus on those things in this article.

10 Strategies on how you can promote your business on Pinterest

  1. Pinterest content strategy
  2. SEO (Search engine optimize) your Pinterest boards 
  3. SEO your Pinterest pins
  4. SEO your Pinterest profile
  5. Using 3rd party services for automation
  6. Follow the Pinterest best practices
  7. Use rich pins when possible
  8. Use Pinterest Analytics
  9. Use Pinterest ads
  10. Use Pinterest shop the look pins

1 Pinterest content strategy

There are roughly 300 million monthly active users on Pinterest. 215 million of those are international users, and the rest are U.S based users. Currently, 70% of users are female.

In 2019 home decor, DIY and crafts, education, entertainment, and art (in that order) were the most popular categories on Pinterest.

Based on these facts, it’s easy to say that Pinterest is a fantastic place to promote your content if you fall into one of the five mentioned categories.

Home decor is huge on Pinterest, and no wonder, people like to watch beautiful decorations and pick ideas for decorating their home.

Also, education and art are at a high spot when it comes to interests. Education especially falls to the blogging scene, and many bloggers around the world are creating pins/images to be pinned and shared through Pinterest.

When you are thinking of creating a content strategy for Pinterest. Remember the current demographics and the top categories. This information alone will give you a running start to Pinterest domination.

2 SEO (Search engine optimize) your Pinterest boards

So many misunderstand the main point of Pinterest. It may have started as a social media platform. But if you think about it. Pinterest has no real social element built into it. Yes, you can follow people and get followers. But you can’t really interact with people the same way you can on Facebook.

So, in reality, Pinterest is a search engine more than anything else. And for that reason, we have to focus on SEO and to get those followers to our boards.

You do that by having the right SEO for your boards.

Pinterest_boards_optimization

Pinterest boards

Rather than telling you all about how to create boards and how to change the image and all those things (things you can relatively quickly figure out yourself). We focus on board optimization.

First, you have to describe what your board is all about. Use one to two sentences for this. Then you want to populate the rest of the characters you have left with keywords.

Keywords are words that users type into Pinterest’s search bar to search for things.

Use keywords that describe your board the best. Using keywords like knitting on a board that is solely about budgeting and money. Isn’t probably the best idea.

So use keywords that are relevant to your board and make the characters count.

3 SEO (Search engine optimize) your Pinterest pins

As with Pinterest boards, the same goes with your pins. Pins are basically images that you publish or post to Pinterest.

You pin your images to the boards mentioned before. So having your Pinterest boards optimized is crucial, but so is your pins descriptions.

Shortly describe what your pin is about or explain what is behind the pin (when someone clicks the link associated with the pin). Then populate the rest of the description field with relevant keywords. 

Remember, Pinterest is a search engine, so keywords really matter. Keywords help people find your boards and pins.

If for example, you create an educational blog post about fall 2020 fashion trends. You would like to use an image that has something related to clothes and a text related to your blog post. You could use the same headline that your blog post has, for example.

4 SEO (Search engine optimize) your Pinterest profile

Now, there are a lot of people who just optimize their pins and boards, but it’s also useful to optimize your profile.

Instead of just stating your name or something related to you or your company name. You can actually populate your profile with keywords that are relevant to the products or services you provide. When users search for things on Pinterest, there’s an option to search for people too. 

Having keywords in your name, you have a chance to show up in someone’s search results.

5 Using 3rd party services for automation

Now it would be a real burden to do the pinning by using Pinterest’s own system to publish pins to your boards.

Luckily you have an option to use an official 3rd party service called Tailwind. Tailwind is a scheduling and publishing service that started with Pinterest and is now already expanded to handle Instagram scheduling too.

Tailwind is my preferred tool when it comes to scheduling pins to your Pinterest profile. Tailwind also enables you to schedule pins from other users boards, and it also has a feature called smart loop. Which is super useful when you want to schedule your posts in automation and recurringly.

Tailwind is priced around $9.99/month (billed annually), which is, in my opinion, a reasonable price. Considering the amount of time you can save by using the scheduler.

Automation and scheduling in a loop is a lifesaver when you want to scale things on Pinterest.

6 Follow the Pinterest best practices

While it would be nice to go with the flow and do things your own way. It’s crucial to know what are the few guidelines Pinterest recommends to keep in mind when using their service.

#1 Image size

Currently, Pinterest recommends users to use 2:3 (for example, 600 x 900px) dimensioned images when creating pins. This recommendation comes from the fact of making your home feed (smart feed) easy to read and scroll through. If you go over these dimensions, the pin may be truncated.

#2 Make your brand shine

Pinterest recommends you to promote your brand by placing your product or service at the front and center. Try to avoid using abstract or lifestyle imagery (posing with lambos) that doesn’t showcase your brand the best way. 

#3 Context

As Pinterest is about images, make sure the image helps people understand what your pin is all about. People do click the pins and click-through to your content to learn more. So if the image and the content behind are not the same. It’s a no-go practice.

#4 Showcase your logo

Around 3% of pins are branded. So add your logo to the pin to make it stand out as a professional service or product. It’s suggested that you keep the logo subtle and avoid the lower right corner (since there will be Pinterest product icons).

#5 Using text overlay on pins

Where Pinterest differs from Facebook is that it’s somewhat recommended to add text to your images/pins (especially when you Pinterest to promote your business). By adding text to your pins, you can tell more what the pin is all about if the image wasn’t already giving that away. Text overlays work well as it improves the click-throughs as people know what they will get when clicking your pin and viewing your content through the pin.

7 Use rich pins when possible

What are rich pins?

Rich pins are pins that show more context about the content behind the pin. That extra information is directly available in the pin. 

There are four types of rich pins

  1. App
  2. Product
  3. Recipe
  4. Article.

Application

If you have an app available in the Apple app store, you can create a pin that has an install button directly inserted to it. This way, people can download your app without leaving Pinterest.

Product

Product-based pins show the real-time pricing of your product and where to buy it. Making the customers decision to purchase your product or service that much easier.

Recipe

Rich pins make the recipe pins include the ingredients, cooking time, serving size, etc. that you used to cook that delicious dish that you are showing in your pin.

Article

Article pins help users save stories that made an impact on them. Each article pin shows the headline, the source of your pin and the story as a description.

You can apply for rich pins via this link.

Rich pins are added to your site once, and then the rich pins will work for your whole site. So you only do the validation process once.

8 Use Pinterest Analytics

Pinterest offers you analytics in the same way as Facebook offers you audience insights. While Pinterest’s data is not yet as comprehensive as Facebook’s data is. It still provides you enough information to create your content strategy and business decisions inside the platform.

With every platform out there, it’s crucial to know what type of people use the site, what are the demographics, categories, interests, location, and device they use.

All this information is then used to plan your Pinterest strategy for your business.

There are four main topics to check from Pinterest:

  • Demographics
  • Categories and interests
  • Location
  • Device

Demographics in Pinterest

While the majority of users in Pinterest are female. There’s a growing trend of men joining the platform to utilize the power of Pinterest to drive traffic to their services, products, and content in general.

When you are planning on promoting your business on Pinterest, remember that most the users are female, and most of them are young.

Categories and interests

As mentioned before, in the content strategy part of this post. The top 5 categories in Pinterest are:

  1. Home decor
  2. Diy and crafts
  3. Education
  4. Entertainment
  5. Art 

When creating and promoting your content. These are the top categories and interests that are currently having the top spots.

Location

This can be accessed from your own audience insights, and the graph will be populated by your decisions on the platform. Currently, the chart shows that the majority of my audience is based in the U.S.

This information will slowly build for you when you use the platform to promote your content.

Device

Around 70-80% of users use Pinterest via mobile. Android and iPhone have the top places. So when you are promoting your business in Pinterest, take the fact into consideration that mobile purchases are not yet the mainstream way of buying stuff. 

You can promote your products and services using Pinterest ads and target only web users to reach those desktop users more effectively.

Use Pinterest ads to promote your business

Pinterest ads are relatively new on Pinterest, and you can experience that by not having so vast features and options available to you as in Facebook, for example. Also, the userbase is significantly lower than on Facebook. 

But these platforms act differently and should not be directly compared against each other. 

Facebook is a social media platform, and Pinterest is a search engine more than a social media platform.

As you can see from the image below. The Envato service is promoting their content, and it looks slightly different than the other pins by having an arrow and promoted by information attached to it.

There are so far five different campaign modes you select to promote your business:

  1. Brand awareness
  2. Video views
  3. Traffic
  4. App install
  5. Conversions

The campaign pretty much works the same as in Facebook ad manager. Pinterest still lacks that highly targeted features that Facebook offers you. However, what you can take advantage of is that the ad platform is new and so the costs of showing your ad are also low.

It might not be a long time before the platform is filled with new digital marketing agencies, and feed space for organic pin visibility will get limited. However, the way Pinterest has organized the pins and the size guide and all. There’s a lot of space to be filled, especially on the desktop version.

Use Pinterest shop the look pins

This is a feature on Pinterest that is highly suitable for fashion and home decor products. 

People can find and buy your products right through the Pinterest app. Shop the look pins have white dots placed in the top of the pin that calls out different parts of the image for a closer look.

For example, if you have a fashion image where a woman is wearing, skirt, hat, purse, etc. You can sell each of those items by having a white dot placed on top of the clothes and accessories.

When the customer is ready to buy from you, they can just click through the Pinterest app and buy your products right there and then.

This feature is not only limited to the Pinterest app and mobile. You can also use this feature on Pinterest’s website too. 

Pinterest Statistics For Online Businesses [2019]

Pinterest_Statistics_For_Online_Business_[2019]

While Pinterest is not the most popular social media platform among online users. Facebook and Instagram holding the top spots, it’s still a platform to consider when doing social media marketing.

Where Pinterest differentiates itself is that it’s a visual search engine, whereas Facebook and Instagram are places of “socializing.”

Pinterest is kind of a social media channel, but in reality, it’s more of a search engine like Youtube and Google.

Pinterest uses so-called pins “images” to provide results for users. Google provides articles, and YouTube provides videos. So from this perspective, Pinterest is covering the search for images, creating itself a spot in the search engine ecosystem.

When it comes to statistics, it’s easy to say that the platform is constantly growing and evolving to become another marketing channel for online business owners and info product owners.

Below is a list of Pinterest statistics for you to think about when you are planning your content marketing strategies and next steps to grow your audience.

Pinterest statistics 2019

300MCurrent monthly active users on Pinterest
28%Of users are based in the U.S
72%Of users are international users
51%Of weekly Pinterest users use Pinterest to make a purchase decision
64%Of Pinterest users find ideas, products or services from Pinterest
57%Of monthly users use Pinterest weekly
90%Weekly Pinterest users use Pinterest to make a purchase decision
83%Of 25-54 aged women in the U.S is reached by Pinterest
70%Of Pinterest users are female
50%Of new sign-ups were men in 2018
80%Of new sign-ups are international user
75%More pins were published in 2018 than in 2017
85%Of users use Pinterest on mobile
98%Of users go out and try the ideas they find on Pinterest
279%Increase in visual searches on Pinterest between years of 2017 and 2018
59%Of Millenials have discovered products on Pinterest
55%Of Pinterest users use Pinterest for product research
97%Of Pinterest searches are unbranded
$1Of ad spend averages $4.3 gross return on Pinterest
27%Of global marketers are using Pinterest for promotion
51%Of female Pinterest users have found new brands from Pinterest
14.2 minIs the average time spent on Pinterest
200+Billion pins are already published to Pinterest
2000Employees are working for Pinterest
2+Billion searches are done monthly
175+Billion pins saved
4+Billion Pinterest boards created so far
3rdMost relevant brand in the U.S according to Prophet Brand Relevance Index 2018
5%Of all referral traffic to websites comes from Pinterest

Pinterest demographics

Pinterest is a massive platform for content marketers, and it’s estimated that 80% of Pinterest users are female and around 20% of users are male

It has been studied that the percentage of male users is increasing and by the year 2022, there’s 70% of female and 30% male users using Pinterest monthly.

What can be identified from this growth is that the platform is maturing and soon the user demographics will be even further balanced to a 50/50 split between male and female users.

Pinterest users

Pinterest is used mostly by women, and while the platform attracts more men every year. It is still dominated by female users. 

The platform is used mainly through mobile phones, and there are roughly 300 million monthly active users on Pinterest

From those 300 million people, 215 million are international, and 85 million is U.S based users. 

2016 the platform had somewhat 128 MAU (monthly active users), and by the year 2019, there’s around 300 MAU. That’s a growth of 234% since 2016.

It’s estimated that the amount of U.S users on Pinterest will grow 121%, from 72 MAU to 87 MAU by the year 2022.

Thoughts on Pinterest

While Pinterest is still somewhat of a small platform considering the user base of Facebook, Instagram, and YouTube. The platform is growing steadily and now that the IPO happened.

There’s a bigger focus on getting the ad revenue to the company. Which means more marketers are jumping on board and have started to promote their content through Pinterest.

Facebook is a very matured platform when it comes to targeting specific individuals and re-targeting potential customers with ads. Now, that Pinterest is getting to the same game, it’s only expected to grow as a company as more and more content marketers start to pump money to Pinterest ads.

That’s it!

These are the statistics for Pinterest marketers and content creators to use for future marketing strategies.

Pinterest has a lot of potential when it comes to content promotion, and now that ads are also an option, it’s expected to grow as a platform even further.

While the user base is still small compared to the other big players in the market. Pinterest differentiates itself from the other social media platforms by being more of a search engine than a social media platform. Just like YouTube. While considered social media platform, it’s also a powerful search engine.

Sources for statistics

https://blog.hootsuite.com/pinterest-statistics-for-business/
https://www.emarketer.com/content/the-social-series-who-s-using-pinterest-infographic
https://www.statista.com/chart/17642/monthly-active-users-of-pinterest/
https://newsroom.pinterest.com/en/post/helping-a-quarter-billion-people-find-inspiration
https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest
https://www.businessofapps.com/data/pinterest-statistics/
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
https://newsroom.pinterest.com/en/300million
https://www.emarketer.com/content/the-social-series-who-s-using-pinterest-infographic
https://www.emarketer.com/content/visual-search-2018
https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
https://business.pinterest.com/en/blog/how-to-connect-with-the-deciders
https://www.branex.com/blog/pinterest-for-business/
https://newsroom.pinterest.com/en/company
https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm
https://business.pinterest.com/en

How To Create An Online Course – That One Guide

How_To_Create_An_Online_Course

If you are looking for a guide that shows you step by step how to create an online course from nothing. This guide is it! Bunch of online course guides says the same thing, “create and launch your online course,” but this guide is a different beast.

We focus on the actual creation process and not on some general advice.

We don’t focus on selling an online course either, so if you are looking for a guide that gives you that information, check below:

Related: How to sell an online course

The above guide is a continuation of this guide and is all about selling the course that was innovated in this guide.

What I will be showing you are all the steps that are needed when you are just starting and want to build your online course from scratch.

You want to help people with the knowledge you have, and what better way than teach others how you overcame some struggle in your life. Or you might want to teach them a new skill you learned throughout your life. 

Knowledge, experience, and passion can be turned into an online course, and that is precisely what I will be teaching you here to do.

So let’s begin!

Know yourself

While this might be like. Ok. What is this anything to do with an online course creation? Well, it’s everything, actually.

You don’t want to create a course on a topic that you are not passionate about. On a topic that you are not an expert at, or on a topic that you don’t actually have previous experience with.

Remember, you have experience and knowledge that someone could use and is willing to pay for. So dig deep into your past, get to know yourself, and see what the one thing that you are pretty good and that you could teach others to become good at too.

The following questions help you decide the course topic:

  • What skills do you have?
  • What are you good at?
  • What do you like to daily?
  • What is the one topic that you can not stop talking about?
  • What are you passionate about?

When you have listed the above things, you have a list of online course topics. It’s that easy.

Now, where people get it wrong so easily is that they start to create an online course on a topic they are passionate about, but don’t actually have any real-life results at. 

You could be passionate about saving money, but you haven’t actually saved any money in the past, so it’s kind of like you lack the experience side of it. 

Many course creators or teachers selling a course on course creation, shout that you don’t have to have any experience, previous track record, or anything for you to make an online course.

Now, that is true, you can create a course, but you surely can’t sell that it if you don’t have results, experience, or other merits behind you.

So it’s crucial that you have the experience and have results with your method of doing things before you can teach it to others.

Next, we see if the list has topics that can be monetized.

Market research

What better way to do product research than typing into Google:

 [your thing] + online course

For example, “keto diet online course,” brings the following results:

These kinds of results mean good things for you.

  1. There’s a market surrounding keto diet
  2. There are Ads which signals that companies use the money to attract potential customers
  3. There are already online courses in your niche

Niche = A market segment within a sub-market, that is within the main market.

Market -> Sub-market -> Niche

When people say niche down, they mean the above thing. When people say that riches are in the niches, it means that it’s easier to find success in tiny niches than it is in the main markets.

If you keep your topic too broad, the competition gets fierce, however, when you keep your topic niched down, there’s a smaller amount of competition, and you can probably win in your niche.

Now, not every topic is equally monetized, and not every niche is equally lucrative.

The best advice I can give is that you should choose a niche from your list of topics that gives people real results, where people are willing and able to pay for your information.

Let’s say you are creating a course on “How to identify birds.” While there could be a market for this (not sure about that), is it something that people are willing to invest in? 

If one buys your course, what results the student will get, and will it benefit them in their lives. 

I know not everything is about monetary gain, or health, etc. However, when you invest your money in something, usually there has to be some kind of return on investment. 

The person needs to gain something from that monetary investment, something that will his/her life better.

Social media research

You can use social media to research if people are willing to pay for your course. 

You can start this by checking if the topic you are interested in and passionate about has these two things:

  1. People are talking about it (Facebook groups)
  2. People ask questions about it (Quora for example)

When you can find groups that are passionate about your topic, and there’s a lot of members active in those groups, you know there could be money to be made.

You can easily do this by joining different Facebook groups and then using the search from group option to do the market research effectively.

You can also directly post a question to the group and ask it. However, that is just plain dumb (in some niches), because people can see right through you. They know what you are doing, so try to be a ninja, rather than an elephant.

Don’t forget that, even if people are active on Facebook groups, you need to make sure they are able and willing to pay for your insights.

Continuing the bird course example, are people in this niche someone who has money, and are they someone who likes to spend big bucks on bird knowledge and on birds in general?

While it would be nice to create a course based on your passion, sometimes your passion could be something that people are not willing to shell money into. Are you shelling money to your passion or a hobby?

How do you approach developing yourself and your knowledge?

Amazon.com

You can also use Amazon.com and see if your topic and interest brings any results in the amazon search. Are there any ebooks, video courses, or products surrounding your niche.

If you got results and see that someone is already selling products that are in your interests, then there’s a very high chance that you too can sell your products just like they are.

While Amazon.com is not Google, it still provides an awesome way to do market research. Amazon is a huge company selling almost anything in the world, so if you can’t find products related to your niche from there. Then it could be a miss, rather than a hit.

Google Trends

Use google trends to see if your niche or topic is either going down or up in search trend. If it’s going down, then there might be demand for now, but eventually, there are fewer people interested in your stuff. 

So make sure you cover your future by looking at the trends through Google. 

Remember fidget spinners?

If you would’ve created a course on how to become a master fidget spinner user, well, your course could be more than in trouble today.

That’s why it’s important to check the trends and see what is currently on the rise and if the trend has been such for more than a few years.

When you have seen that there’s a demand in your niche and that people are already selling an online course covering your topic, it’s time to create your online course outline.

The real demand

When you’ve seen that there is an audience buzzing around the topic of your experience, passion, and interest. It’s time for some real research.

Even if people are talking and shouting within your topic, you need to find struggles that people can’t seem to get solved. You have to find patterns and repeating questions. 

What are some of the questions that the members of the Facebook groups tend to ask on a constant basis?

We always something we are looking for. We like to elevate our lives, and so we either create struggles to ourselves, or we see obstacles in our way. And your knowledge and experience can be the one thing that solves that struggle someone else has.

What is it? What is the one thing people are struggling with? Find it and see if you have the answer to it, through your experience in the niche.

Established research

Now, while this could be a bit more advanced, I will still categorize this as a piece of novice advice.

If you have a blog, a website, or an active Facebook group, you can approach your audience and ask directly what is the #1 struggle they have regarding the niche you are in.

You can do this via broadcast email and direct them to a Google survey, for example. It doesn’t have to be complicated; it’s just research.

However, do not make the assumption that you know the #1 struggle by having 20 answers. I would do more research on it and maybe use the answers you got and do further research on Facebook groups.

Remember, we are not selling your course yet; we are actually creating it to a certain point.

Related: How to sell an online course

Create your course outline

Now, you might already be excited that there’s a market for your knowledge and experience. You have seen how other people make money by selling material close to you. 

You know that there are groups and confusion regarding your topic. People are struggling within the niche, and your information can help them solve some of their problems.

But what to include in your online course?

What should it have?

Well. The best place to start is by looking at your competitors, and see what they put into their course. What can you do the same way they have done. And more importantly, what can you do differently and innovate the already working model?

As you might already know, there’s not one online course on Adobe InDesign, there are probably hundreds of courses, teaching the same thing. 

So what you need to do is start gathering all the other courses inside your niche together. See where they differ, and how you could innovate your topic to another level.

What people usually do is the same thing that the other guy is doing; however, here’s the question. Why should I buy from you when that guy is selling it too and half the price. And when you think about cutting your price, think about the reasons why you do it.

More about pricing on how to sell an online course guide and, more importantly, why you shouldn’t cut the price. Hint: It’s a never-ending race to the bottom!

Selling the same stuff in a different package always works. Surely! However, if you want to get ahead of your competition, you have to innovate a little and create something that your competitor does not have. 

Your own special sauce and experiences on the topic of your choosing.

Remember, you are unique with your knowledge, understanding, experiences, and worldview. All of the mentioned things can and should be applied to your online course.

And the best part is that you already have this knowledge. Now you just pour that creativity into the course.

Course structure:

The online course structure forms from modules and lessons.

Example:

Module 1.

  • Lesson 1.
  • Lesson 2.
  • Lesson 3.

Module 2.

  • Lesson 1.
  • Lesson 2.
  • Lesson 3.

…and so on.

course_outline_example

The structure is straightforward, and not much thought is needed when it comes to the structure.

However, where you want to be thoughtful is the naming of your modules. Make them evoke curiosity inside your potential customers. Sell the next module and make sure the student follows the path and completes the lessons and modules you’ve created for them.

Course modules should be created in a way where they seamlessly continue where the last one ended. Lessons should follow the same principles. 

Having a solid and seamlessly flowing outline helps the student see the whole picture and connect the dots, which is the hardest part.

Notice that we are not yet even creating the course, we are still planning the course, and there’s a reason for it. You see, you shouldn’t create your course, and if you are new to this business model, I will show you next why you shouldn’t create your course. So keep on reading.

But before you go further with your course creation process. You should validate your idea.

Validate your course idea

There are three ways to validate your online course idea.

  1. Create your course and sell it
  2. Pre-sell your course
  3. Beta launch your course

1. Create your course and sell it

This was the way I made my first dollars passively. I created my online course and sold it to my abysmal email list of around 500 people. I created an email sequence and sent it out as a broadcast. 

I went to sleep and woke up the next morning with sales on my bank account. It is the best feeling ever, and yes, it never gets old. It just doesn’t.

However, two conditions must be known.

  1. You have to be absolutely sure that there’s a market for your course. This part should be covered thoroughly in the market research part.
  2. You should have an email list to sell your online course to. An email list is not a must as you can always grow your audience from zero to anything. But it’s easier to launch your course if there are people following you.

Not too many people recommend this path. The thing is that the ones criticizing this method mean they haven’t done complete market research for the topic they are going to be teaching.

I wouldn’t recommend going down this road as you can get easily burned. You know, putting so much effort, production, money, and time to your online course, only to sell it to crickets.

You don’t want to do that. What you want to do is either pre-sell or beta launch your course. 

Thorough market research and understanding is needed to pull this off.

2. Pre-sell your course

This method is a pure course validation method. You only create around 20% of your course ready and sell it to your audience. If you don’t have an audience yet, you can throw ads or promote the beta launch some other way. The goal here is to see if there’s a market for your online course.

As you can see, this is kind of like probing, not being sure if there’s a market for your course. So the question is, have you done market research. Are you 100% committed to your topic?

Pre-selling your course is a fantastic way to avoid the pain of creating a course, only to see that there wasn’t a market ready for it.

This method is best suited if you have an existing audience for which to pre-sell your course. In the market research chapter, we discussed the established research, and if done correctly, you have created a course that solves the #1 struggle they are having.

So in the pre-sell phase, your job is to send an email promotion sequence of your upcoming course and sell the course to your audience. If everything goes as planned, you have around some customers, and you can start to develop the rest of the modules for the course.

By informing your customers that a new module or lesson is released every week, you will have more than enough time to complete the course that you promised to your customers.

However, if you are slightly hesitant doing it this way, then there’s also the third way, the beta launch way.

3. Beta group

There’s also a third way to validate your course idea. And it’s that you announce a beta launch of your course. And instead of creating other than the very first module ready, you will sell seats to your beta group. You will then teach the material to your beta group and see if they liked it or not.

And you will do this live. So it means that you have created the course outline, and you have the content written in an MS Word document or on a PDF or something, and you will go through the material with them right there and then.

This way, you will see if the course content you have for them is any good and if they learned what you were teaching. This is also a safe way to see whether the course you are selling is even worth creating. You don’t have to record a single video, and you certainly don’t have to put so much emphasis on the material.

Beta group coaching is an excellent way to get feedback while you teach your topic. You will also see if the lesson was too advanced or tedious or something in between.

And if the beta launch went well, then you can recreate the course by pre-recording your slideshows and re-launch your course again. Or, if you want to, you can also use the live training videos and compile a course from those.

When you have validated your course, it’s time to create the course.

Create your course content

If you chose the route of pre-sell or beta group. Then this is the step where you will put all of your knowledge and experience together and start slamming it into modules and lessons.

The very first thing is to finalize your course outline and see what it is missing or what could be added and, more importantly, what could be taken out.

Online courses are not about how much content you have but how little content you have. What is the minimum amount of material needed for your student to learn what you are teaching?

I use MS PowerPoint to create my courses. Yes. It’s just a basic slideshow you are going through with the student. 

Nothing fancy. As the main point is to teach, educate, and, more importantly, transform your students. So the way you present things is not the point. It’s the outcome. Keep that in mind!

While you could initially think that the more content you have, the more valuable the course is, however, that is NOT the case. The more valuable content you have, the better. The better results your students can get with your course, the better.

The most important thing to remember before creating your course to its final form is that you have to make sure you were able to sell it once or twice and that your students got results with it.

The ever-evolving course

Sell it, forget it doesn’t work. It works to a certain degree, sure. However, would you like to create something groundbreaking, long-lasting, and ever lucrative?

So many create an online course and leaves it to gather dust and decay. To become a force in your niche and to grow your market, you need to improve your course further all the time.

I’m not saying that you should re-record every single video in your course every single month. What I’m saying is that you should gather feedback and improve the parts that make people fail with your course.

One of the biggest things that keep people failing with a course is the change of interest and lack of motivation to keep going on.

It’s crucial that you give your students small wins, that you keep them motivated and that they see the big goal ahead of them.

Related: How To Design An Online Course That Creates Results

But how do you improve your courses?

Feedback loop

There are all sorts of loops, but one loop that isn’t talked about and isn’t shown anywhere in the feedback loop. And it’s because people don’t know about it.

What feedback loop is, is essentially a loop where you don’t stop ever asking for feedback, asking for improvements, etc.

Creating such a loop is easy, and it amazes me, why no one is doing this.

While this could be a bit advanced, bare with me, when you’ve set up your funnels, and there’s a thank you message after a confirmed purchase. You should send a survey to the student and ask what could be improved in the course, what’s missing in the course, how you could make it better.

And while not everyone will answer you, you might still get a few answers every now and then. Just keep the survey short and simple.

With all the continuous feedback you get, you will learn more and more about your customers, which will then give you the ability to innovate your courses even further.

While this is a bit advanced, I can say that there are even more advanced techniques you can do. Like having the students create your next course by forming an outline from the answers, they give you.

But I’ll leave it at this.

Brand ambassadors

Before ending the guide, we have to tackle one last point, which is building brand ambassadors. A brand ambassador is a student that got great results with your course and one that will promote your course for you.

Creating a course that results in disappointed students will surely cripple your business very quickly.

Now, to make your business thrive, you need to make sure you serve your students before purchase, during the course, and after the course.

Before the course, there’s the nurturing sequence, inside the course, your course will guide them towards an end goal, and after the course, you should ask feedback and make sure their thoughts are heard.

You can also have a community, and more than usually, this is the preferred method of doing online course business.

Inside the community, you could have monthly, weekly, or daily coaching calls and see how your students are progressing, what obstacles they have, and how you could help them overcome them.

When a student is wholly satisfied, and the student gets results that were promised in the course, you have yourself a brand ambassador. What better way to gain new customers than friends (your current customers) suggesting your course to another friend of hers?

No need for a nurturing sequence, no need for long emails or sales pages. The previous student creates the sale in automation. 

And if this sounds like an affiliate program. Well, that’s precisely that. But in this case, you have the option to either create an affiliate program so the referee can get a small commission from the free advertising or not.

So it’s up to you whether you implement an affiliate program to your online course business or not.

Summary

When you know your worth, you know what you are good at, and you know the value of your knowledge. You can start the transfer of that expertise into an online course.

Creating an online course is the easy part. You truly don’t need anything else than a computer, some slides, obs or other screen recording software, a separate microphone, and that’s about it.

I donät even want to go to the details of what equipment you need, and what microphone is best for recording your voice. Or what is the best looking powerpoint template? 

All the mentioned things don’t matter. Have you judged a bad quality YouTube video if it delivers more than you asked for?

This video is pretty much a showcase of just that:

The video is pure crap if you think about production quality, screen resolution, audio, etc. However, the content is a pure diamond, not even gold, but diamond.

So when you think about your course and what it should look like, sound like, lighting, etc. Remember that people buy courses based on future results; they want to get from point A to point B. They want to transform themselves and their lives for the better.

So the content is what matters, and when your course sells like hot cupcakes (though I’m not sure does those sell so much, but anyway), then you can switch the gear and create the course again with higher production values.

But in the end, content still wins. I’ve paid more than $1,000 for an online course, and it was just slides after slides.

But did I buy the course based on the number of slides, based on how it looked, or did I buy it because of the content? I guess you know already.

You shouldn’t get too hung up on the production value; what you should get hung up is on the market research. 

Your every effort should go into the market research part, and what your audience wants, what is the struggle and pain points they are having.

Creating an online course is easy. Doing all the work before and after is the hard part.

Next read: 

How to sell an online course

How to build an online course business

Why Use Pinterest For Marketing And Selling

Discoveries feature image #4

Pinterest as a social media marketing platform is something to keep in mind, especially as the user base is growing fast, in the scale of 234% in just three years. Pinterest gets around 3 billion monthly searches, and as the user base grows year after year. It’s only reasonable to think that the search volume also increases. This infographic shows you one of the best things about Pinterest and why you should use it for marketing your product and services. After all, 64% of Pinterest users find ideas, products, or services from Pinterest. Best to tap into that market.

 

Why use pinterest for marketing and selling

 

90% of weekly Pinterest users use Pinterest to make purchase decisions. 57% of monthly users use Pinterest weekly, which means 154M users make a purchase decision through Pinterest.

Reference

https://www.emarketer.com/content/the-social-series-who-s-using-pinterest-infographic

https://www.statista.com/chart/17642/monthly-active-users-of-pinterest/

https://newsroom.pinterest.com/en/post/helping-a-quarter-billion-people-find-inspiration

https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest

https://www.businessofapps.com/data/pinterest-statistics/

https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/

https://newsroom.pinterest.com/en/300million

Email Open Rates

Discoveries feature image #4

Here’s a discovery on email open rates, click-through rates and getting that online course sale with email marketing. While email marketing is seen something of a holy grail, we can say that it lacks some serious selling power. Check the infographic below and determine yourself if email marketing is a viable option for you or is there another way, a better way to generate those sales. More efficient way.

 

Email open rates

 

Average email open rate:

20% across industries

Average email click-through rate:

2.5% across industries

Average email to purchase rate:

2.0% across industries

 

References:

https://mailchimp.com/resources/email-marketing-benchmarks/

https://www.remarkety.com/ecommerce-email-marketing-benchmarks-2016

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

 

Focus – 100% Focus On The One Thing

Discoveries feature image #2

It’s easy to just do something. It’s easy to feel like you are accomplishing your goals when you have done something and completed something. But have you really? Have you achieved what you went to achieve?

We use our precious time on things that don’t really matter at the end of the day. Product creation, customer/student results. Aren’t they a bit more important than the next Instagram story or liking on Facebook?

Yes, it’s always about priorities but which is higher in your priority, creating the best online course possible or doing a Facebook Live to get a few more likes to your Facebook page? Just sayin.

By focusing on things that give you real results is the thing I’m more interested in. Why not you?

 

Infograph on Focus

Conversion Rates – 3 Insights On Sales Funnels

Discoveries feature image #1

Here’s a compilation of conversion rate studies and observations throughout multiple media and company sites. To give you a rough idea of how online course funnel works.

 

Conversion Rates Infograph

 

Here’s a short breakdown on conversion rates:

The conversion rate for a landing page:

Page offering a free opt-in, in exchange for an email address.

Industry (compiled):

Average (high-end): 18.28%

Median: 3.96%

Optimized/potential funnel: 70%

https://www.conversionbenchmarkreport.com/

https://www.smartinsights.com/wp-content/uploads/2017/08/Average-lead-generation-rates-by-industry-2017.png

https://www.crazyegg.com/blog/what-is-good-conversion-rate/

http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/

 

The conversion rate for a tripwire / SLO (Self-Liquidating-Offer) / BEO (Break-Even-Offer)

The main goal is not to make money but to cover the Ad expenses. A small value offer in the range of $7-47

Average: 3%

Reported values: 10%, 1-5%, 3%

Optimized/potential funnel: 24%

https://www.authorityhacker.com/tripwire-case-study/

https://www.clickfunnels.com/blog/sales-funnels-the-ultimate-guide/

https://www.clickfunnels.com/blog/find-leak-sales-funnel/

http://www.createyourlaptoplife.com/2016/11/23/anatomy-unicorn-sales-funnel/

 

The conversion rate for an OTO (One-Time-Offer)

Your main online course offer a.k.a core offer with a discounted price. Usually in the range of $57-X97 (e.g. $297)

Average 5%

Reported: 10%, 2-10%

Optimized/potential sales funnel: 10%

https://crazyeyemarketing.com/blog/case-study-our-free-shipping-book-sales-funnel-launch/

https://www.clickfunnels.com/blog/find-leak-sales-funnel/

 

Average leaky sales funnel:

With $17 tripwire and $297 online course offer: $1,741

Optimized potential sales funnel:

With $17 tripwire and $297 online course offer: $78,456